Anchanto Selected by CJ Foods Vietnam for Its Order and Inventory Management Software, in Partnership with eGURU

Anchanto's Order Management System (OMS) now gives CJ Foods Vietnam a single platform for its marketplace and online sales, built to carry high-volume campaigns as the business grows. 

• CJ Foods Vietnam has selected Anchanto's OMS to run its online sales reliably as it grows on Vietnam's marketplaces.
• eGURU, an Anchanto channel partner, operates CJ Foods Vietnam's online stores, while Anchanto carried out the implementation and both companies provide ongoing support. 

HANOI, Vietnam, Nov. 13, 2026 /PRNewswire/ -- CJ Foods Vietnam, part of South Korean food group CJ CheilJedang, has partnered with Anchanto and eGURU, an Anchanto channel partner that runs the food company's e-commerce stores, to handle its online orders and inventory from one place. CJ Foods Vietnam signed the agreement with Anchanto in April. Anchanto's team implemented the OMS, which went live in July, and supports CJ Foods Vietnam day to day together with eGURU. 

As CJ Foods Vietnam expanded across several marketplaces and channels, keeping orders, inventory and promotions consistent became more complex. The OMS now aligns inventory levels across channels, sends orders to fulfilment automatically and combines sales reporting. 

Nhan T. Cao, CEO of eGURU, said, "Our brand partners want to grow on Shopee, Lazada, TikTok Shop and their own websites without adding manual work. Adding Anchanto's OMS to our services means we can run their online operations from one platform, starting with CJ Foods Vietnam. We want to bring the same approach to more consumer goods brands in Vietnam." 

Tu Linh Tan, eCommerce Manager at CJ Foods Vietnam, added, "We needed one platform to run our online operations reliably at scale. Since going live, our team has had a single view of orders and stock across our channels. For us, success means stable operations during peak campaigns and launching new channels faster. We see the collaboration extending to more channels and more brands as our online business scales." 

Vaibhav Dabhade, CEO of Anchanto, added, "Vietnam is one of the fastest-moving e-commerce markets we work in, with sales shifting between platforms and evolving rules for online sellers. Our team on the ground knows that market, and we bring what we learn across Asia, Europe and the Middle East to the brands we serve here. We're proud to support CJ Foods Vietnam, one of the country's best-known food companies, together with eGURU, in the next phase of its growth." 

Notes to Editors 

About Anchanto 

Anchanto is a Singapore-headquartered B2B SaaS company providing order management, warehouse management and parcel tracking software to brands, retailers and logistics providers across 12 countries. Its Vietnamese team supports leading local and regional businesses with ISO 27001-certified software and direct integrations to Shopee, Lazada, TikTok Shop and more than 200 other marketplaces, carriers and enterprise systems. 

Media Contact
Name: Charles Py
Title: Chief Marketing Officer, Anchanto
Email: marketing@anchanto.com 
Website: anchanto.com 

 

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Anchanto Selected by CJ Foods Vietnam for Its Order and Inventory Management Software, in Partnership with eGURU

Sold separately from the herbal tea-flavored original; available on Naver, Coupang, and Market Kurly

SEOUL, South Korea, Nov. 13, 2026 /PRNewswire/ -- Juper Co., Ltd. has added a grapefruit-flavored product to its hangover relief brand ASAICHI CARE. The new product was developed in response to consumer feedback that the existing herbal tea-flavored product was too bitter. While continuing to sell the original, Juper is offering the grapefruit flavor as a separate product so that consumers can choose according to their taste.

The new product's official name is "ASAICHI CARE Grapefruit." According to Juper, it launched on June 18 and is sold on Naver, Coupang, and Market Kurly. Rather than changing the flavor of the existing product across the board, the core of this product line expansion is to offer the herbal tea and grapefruit flavors side by side.

The development was prompted by the reactions of consumers who had tried the existing product. Juper said it had received feedback on multiple occasions that the original was too bitter. The company decided to keep the existing product for consumers who prefer the herbal tea flavor, while offering a different, easier-to-drink flavor to those put off by the bitterness. ASAICHI CARE Grapefruit is the product developed to reflect this feedback.

The packaging also differs by flavor. The original retains its existing green color, while the grapefruit product uses hot pink. By labeling "Grapefruit" in the product name and using a different packaging color, the company made it easy for consumers to tell the two products apart on online sales pages. The key changes the company disclosed with this launch are the flavor and the packaging.

ASAICHI CARE is a brand developed using "ACP-20," which Juper presents as a patented ingredient, along with its manufacturing process. The company plans to continue its ingredient research while also reflecting the taste and ease of consumption experienced by consumers in its planning of follow-up products. The grapefruit launch is an example of turning an inconvenience identified while selling the existing product into the development of a separate product.

Juper also intends to broaden its domestic sales touchpoints. In June, at "2026 Seoul Food" held at KINTEX in Goyang, Gyeonggi Province, the company introduced its products to domestic distribution professionals and discussed expanding its pharmacy distribution channels. The grapefruit product is currently sold online; new pharmacy listings and the start date for offline sales have not been disclosed.

Going forward, Juper plans to monitor domestic and international consumer response and expand the ASAICHI CARE product line. Just as it reflected feedback on taste from the existing product in the new one, the company intends to look at which flavors and methods of consumption consumers prefer when developing follow-up products.

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Juper Co., Ltd. Launches 'ASAICHI CARE Grapefruit,' Reducing Bitterness and Expanding Product Choices