A memorandum of understanding between the United Nations and China Media Group (CMG) took effect on Thursday, marking the first comprehensive strategic cooperation document between the global body and China's state broadcaster.
Shen Haixiong, president of the CMG, and Melissa Fleming, UN under-secretary-general for global communications, signed the MoU on behalf of their respective sides in Beijing and New York. Under the agreement, the CMG and the UN will collaborate in international communication, high-level exchanges, public information dissemination and the global expansion of media resources.
The signing comes as China marks the 55th anniversary of the restoration of its lawful seat at the UN. Both sides said the MoU would serve as a new starting point for broader cooperation and for efforts to build a more just and equitable global governance system.
The CMG has deepened its engagement with the UN in recent years. Two of its programs are already broadcast regularly on UN Television. One focuses on UN affairs through on-site reporting from UN headquarters, high-level interviews and feature reports, while the other uses tea and culinary culture as a framework for conversations between hosts and permanent representatives and senior UN officials on peace and development issues.
The CMG has also organized cultural exchange events, including the UN Chinese Language Day, the Prelude to the Spring Festival Gala, Echoes of Peace and Journey Through Civilizations, to amplify the voice of the UN to the world, provide extensive coverage of global governance processes, and enrich the bridges that facilitate communication between China and the rest of the world.
Khalilur Rahman of Bangladesh, president of the 81st session of the UN General Assembly, has highly commented on the CMG's role in promoting cultural exchanges and people-to-people connectivity. UN Secretary-General Antonio Guterres and permanent missions to the UN have also given positive assessments of the CMG's work through the multilateral platform.
UN, China Media Group sign first comprehensive strategic cooperation memorandum
