The sports brand Adidas has recently launched a new Fall/Winter collections of the original line “Superstar” which emphasises authenticity and "icons of tomorrow".
Models, artists, activists, and athletes coorperate with this project while many of them, as well as the brand, got criticised hardly by the netiziens.
A Swedish artist, model and photographer, Arvida Byström, was the main target trolled by netizens because she showed her unshaved legs in the advertisment. She is known for advocating against stereotypes and being a activist of the “no-shave” movement.
Many comments are insulting and try to embarrass her.
However, some people hold positive attitudes towards the advertisment.
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