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Adidas models get criticised in new campaign

The sports brand Adidas has recently launched a new Fall/Winter collections of the original line “Superstar” which emphasises authenticity and “icons of tomorrow”.

Models, artists, activists, and athletes coorperate with this project while many of them, as well as the brand, got criticised hardly by the netiziens.

Photo via YouTube

Photo via YouTube

Photo via YouTube

A Swedish artist, model and photographer, Arvida Byström, was the main target trolled by netizens because she showed her unshaved legs in the advertisment. She is known for advocating against stereotypes and being a activist of the “no-shave” movement.

Photo via Instagram

Photo via Instagram

Photo via Instagram

Photo via YouTube

Photo via YouTube

Many comments are insulting and try to embarrass her.

Photo via Instagram

Photo via Instagram

Instagram

Photo via Instagram

Photo via Instagram

Photo via Instagram

However, some people hold positive attitudes towards the advertisment.

Photo via Instagram

Photo via Instagram

Photo via Instagram