Tobacco tycoon Travers Beynon was slammed after sharing photographs of naked women bearing tattoos of his company logo "Free Choice" on their bottoms.
The party king was considered "marking" tattoos on his partners' backsides to show ownership, but the real reason has been revealed only after photos of a wild party, Candy Shop Mansion Party.
He is famous for his mansion parties, luxury cars and playboy lifestyle.
The "Candyman" hosted a competition to offer the first 40 who sported the tattoo free flights to Australia to attend one of his wild parties.
Super-fans of his quickly accepted the challenge to have the 1.3cmx6.5cm "Free Choice" trademark tattoo on their butt's skin.
Many men and women were from as far as Spain and Sweden and they were happy to do so.
Beynon was heavily criticised after sharing the photograph next to two of his naked girlfriends who sported the tattoos on their backsides in the party.
"This guys just so weird, he made these girls get a tattoo of his company freechoice like he own(s) these girls." said a comment.
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