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Dozens of nude models brave cold, rain for Polar Bear Paint

Cold feet can't stop naked models from parading around New York City.

Dozens of body-painted models walked through the chilly streets and posed for photos in a drizzle on Saturday as part of the Polar Bear Paint, a nude spin on the traditional polar bear plunges that see people in swimsuits dive into frigid waters to celebrate the New Year.

Photo via Instagram@artasairproject

This photo provided by Andy Golub shows a nude model getting ready to take part in the Polar Bear Paint body-painting event in the rain and cold of New York City's Times Square gets her face painted on Saturday Feb. 10, 2018. (Andy Golub via AP)

This photo provided by Andy Golub shows a nude model taking part in the Polar Bear Paint body-painting event in New York City’s Times Square frolics with his umbrella during the rain and cold on Saturday Feb. 10, 2018. (Andy Golub via AP)

The Polar Bear Paint was organized by artist Andy Golub (GAH'-lub), who uses body painting as a way to promote human connection through art.

Photo via Instagram@shawninglima

This photo provided by Andy Golub shows a nude model getting ready to take part in the Polar Bear Paint body-painting event in the rain and cold of New York City's Times Square gets his body painted on Saturday Feb. 10, 2018. ( Andy Golub via AP)

This photo provided by Andy Golub shows a nude model in a see-through poncho poses with her umbrella in the rain and cold during the Polar Bear Paint body-painting event in New York City's Times Square on Saturday Feb. 10, 2018. (Andy Golub via AP)

The models were painted in a Times Square studio and then gathered outside, where the temperature was about 50 degrees Fahrenheit (10 degrees Celsius) and a fairly heavy rain subsided and then stopped.

This photo provided by Andy Golub shows a nude model getting ready to take part in the Polar Bear Paint body-painting event in the rain and cold of New York City's Times Square holds still while being painted on Saturday Feb. 10, 2018. (Andy Golub via AP)

Photo via Instagram@erocksny

This photo provided by Andy Golub shows a nude model getting ready to take part in the Polar Bear Paint body-painting event in the rain and cold of New York City's Times Square ponders what color to apply next on Saturday Feb. 10, 2018. (Andy Golub via AP)

Photo via Instagram@shawninglima

Photo via Instagram@sidney.oolongo

Golub says the Polar Bear Paint models "almost brought the sunshine" with them.