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New Jack Daniel's master distiller keeps up family tradition

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New Jack Daniel's master distiller keeps up family tradition
News

News

New Jack Daniel's master distiller keeps up family tradition

2020-10-08 00:25 Last Updated At:00:30

In a business where family tradition tends to matter, Chris Fletcher stepped up Wednesday to follow in his grandfather's footsteps to lead production of the Jack Daniel’s whiskey brand.

The Tennessee distillery introduced Fletcher as master distiller for the flagship brand of Kentucky-based Brown-Forman Corp. Fletcher spent six years as assistant master distiller and assumes the top role following Jeff Arnett's departure after 12 years leading the distillery.

Fletcher, 39, is the grandson of former Jack Daniel's master distiller Frank Bobo, who served in the role for more than two decades until retiring in 1989. Fletcher's boyhood home was about three miles from the distillery in Lynchburg, Tennessee, where Jack Daniel's is produced.

This photo provided by Brown-Forman CorporationLack Daniel Distillery shows Chris Fletcher, the new master distiller at Jack Daniel's.  The Tennessee distillery introduced Fletcher as master distiller for the flagship brand of Kentucky-based Brown-Forman Corp., on Wednesday, Oct. 7, 2020.  Fletcher spent six years as assistant master distiller and assumes the top role following Jeff Arnett's departure after 12 years of leading the powerhouse brand.   (Ed RodeBrown-Forman CorporationLack Daniel Distillery via AP)

This photo provided by Brown-Forman CorporationLack Daniel Distillery shows Chris Fletcher, the new master distiller at Jack Daniel's. The Tennessee distillery introduced Fletcher as master distiller for the flagship brand of Kentucky-based Brown-Forman Corp., on Wednesday, Oct. 7, 2020. Fletcher spent six years as assistant master distiller and assumes the top role following Jeff Arnett's departure after 12 years of leading the powerhouse brand. (Ed RodeBrown-Forman CorporationLack Daniel Distillery via AP)

Fletcher sat at his grandfather’s desk while speaking to the media Wednesday. He recalled tagging along with his grandfather at the distillery as a boy and said his grandfather “will always be my vision of a true distiller."

“I couldn’t be more excited to be in this role," Fletcher said. “It’s such a special place from a distilling and whiskey-making standpoint.”

Larry Combs, the distillery’s senior vice president and general manager, said Fletcher “represents the generations of families who have worked and continue to work" at the distillery.

“Chris has whiskey making in his blood, but he also has this incredible and unique combination of knowledge, expertise and creativity that will position us well into the future," Combs said.

Jack Daniel’s sells more than 17 million cases globally of its spirits lineup — including flavored brand extensions and super-premium products that fetch higher prices. Sales for the powerhouse Tennessee Whiskey brand have grown at an annual rate of 5% in the past five years.

As master distiller, Fletcher will be responsible for every phase of production. He'll oversee work on product innovation and serve as a global ambassador for the brand.

The continuity of multiple generations of families holding prominent production or business positions is common across the American whiskey sector. It's also typical for the new generation to learn from the bottom up.

Fletcher's time at Jack Daniel’s stretches back to 2001 when he worked as a part-time tour guide while attending college. He worked as a Brown-Forman chemist in research and development for eight years and spent several years working in the bourbon industry.

Brown-Forman's other leading brands include Woodford Reserve and Old Forester bourbon and el Jimador and Herradura tequila.

GUANARE, Venezuela (AP) — Freedom came too late for Edilson Torres.

The former police officer was set to be buried Tuesday in his humble, rural hometown following his death in a Venezuelan prison, where he was held incommunicado since his November detention on what his family said were politically motivated accusations. Hours ahead of the ceremony, his children, neighbors, police officers, friends and dozens others gathered to pay their respects.

Torres, 51, died of a heart attack on Saturday, just as his family awaited the government's promised release of prisoners following the U.S. capture of then-President Nicolás Maduro. His death comes as scores of families like his — who once hesitated to approach advocacy groups — are now coming forward to register their loved ones as “political prisoners.”

Alfredo Romero, director of the organization Foro Penal, a non-governmental organization that tracks and advocates for Venezuelan prisoners, said the group has received a “flood of messages” since last week from families.

“They didn’t report it out of fear, and now they’re doing it because, in a way, they feel that there is this possibility that their families will be freed,” Romero said. “They see it as hope, but more importantly, as an opportunity.”

The head of Venezuela’s national assembly said last week that a “significant number" of Venezuelan and foreigners imprisoned in the country would be released as a gesture to “seek peace.”

Romero explained that of the roughly 300 families who reached out, about 100 cases so far have been confirmed as politically motivated. Most of those reported over the past few days, he said, once worked for Venezuela's military.

As of Tuesday morning, Foro Penal had confirmed the release of 55 prisoners. While Venezuela's government reported a higher figure of 116, it did not identify them, making it impossible to determine whether those freed were behind bars for political or other reasons.

“My little brother, my little brother,” Emelyn Torres said between sobs after his casket, cloaked in Venezuela's flag, arrived at her home for the wake. A few feet away, their grandmother nearly fainted as dozens of people crammed into the living room to pay their respects.

Hours earlier, as a minivan transported the body of her brother 267 miles (430 kilometers) from the capital, Caracas, to Guanare, Torres learned that other men linked to the WhatsApp group that led to her brother's arrest had just been released from prison. She wailed. He did not live long enough to walk free.

Among those who have been released are: human rights attorney Rocío San Miguel, who immediately relocated to Spain; Biagio Pilieri, an opposition leader who was part of Nobel Peace Prize winner María Corina Machado’s 2024 presidential campaign; and Enrique Márquez, a former electoral authority and presidential candidate.

Italian businessman Marco Burlò, who was released from prison Monday, told reporters outside an international airport in Rome Tuesday that he was kept isolated throughout his detention, which he characterized as a “pure and real kidnapping.”

“I can’t say that I was physically abused, but without being able to talk to our children, without the right to defense, without being able to speak to the lawyer, completely isolated, here they thought that I might have died," he said.

Janetsky reported from Mexico City.

Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america

Flor Zambrano, whose son, Rene Chourio, she says is detained at Zone 7 of the Bolivarian National Police for political reasons, embraces relatives of other detainees outside the facility in Caracas, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Matias Delacroix)

Flor Zambrano, whose son, Rene Chourio, she says is detained at Zone 7 of the Bolivarian National Police for political reasons, embraces relatives of other detainees outside the facility in Caracas, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Matias Delacroix)

A photo of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, and his family adorns his coffin during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

A photo of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, and his family adorns his coffin during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Relatives of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, sit by his coffin during his wake in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Relatives of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, sit by his coffin during his wake in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres leans over the casket of her brother, Edilson Torres, a Venezuelan police officer who died in prison a month after being detained on accusations of treason, during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres leans over the casket of her brother, Edilson Torres, a Venezuelan police officer who died in prison a month after being detained on accusations of treason, during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres and Maria Cristina Fernandez, the sister and grandmother of Edilson Torres, a Venezuelan police officer who died in prison after being detained on accusations of treason, embrace during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres and Maria Cristina Fernandez, the sister and grandmother of Edilson Torres, a Venezuelan police officer who died in prison after being detained on accusations of treason, embrace during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

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