New wave of bars creates buzz without the booze

There’s something missing from a new wave of bars opening around the world: Alcohol.

Aimed at the growing number of people exploring sobriety, the bars pour adult drinks like craft cocktails without the booze. At 0% Non-Alcohol Experience, a futuristic bar in Tokyo, patrons can sip a mix of non-alcoholic white wine, sake and cranberries from a sugar-rimmed glass. On a recent evening at Sans Bar in Austin, Texas, customers gathered at outdoor tables, enjoying live music, bottles of alcohol-free IPA and drinks like the watermelon mockarita, which is made with a tequila alternative.

Sober bars aren’t a new phenomenon. They first appeared in the 19th century as part of the temperance movement. But while previous iterations were geared toward non-drinkers or people in recovery, the newer venues welcome the sober as well as the curious.

In this Feb. 12, 2021 photo, Joshua James prepares an alcohol-free cocktail at his zero-proof bar Ocean Beach Cafe in San Francisco. According to IWSR Drinks Market Analysis, global consumption of zero-proof beer, wine and spirits is growing two to three times faster than overall alcohol consumption. (AP PhotoHaven Daley)

“A lot of people just want to drink less,” said Chris Marshall, Sans Bar’s founder.

Marshall, who has been sober for 14 years, opened the bar after serving as an addiction counselor. But he estimates 75% of his customers also drink alcohol outside of his bar.

“It’s just easier,” said Sondra Prineaux, a regular customer at Sans Bar. “I don’t have to worry about leaving my car here and getting an Uber home. I’ll wake up without a headache.”

In this Feb. 12, 2021 photo, a customer drinks an alcohol-free cocktail at San Francisco's zero-proof bar Ocean Beach Cafe. According to IWSR Drinks Market Analysis, global consumption of zero-proof beer, wine and spirits is growing two to three times faster than overall alcohol consumption. (AP PhotoHaven Daley)

Abstinence challenges like Dry January — which began in 2013 — and a growing interest in health and wellness are behind the trend, said Brandy Rand, chief operating officer for the Americas at IWSR Drinks Market Analysis.

Last year, alcohol consumption in 10 key markets — including the U.S., Germany, Japan and Brazil — fell 5%, IWSR said. Consumption of low- and no-alcohol drinks rose 1% in that same time period.

Alcohol still far outsells low- and no-alcohol drinks. Drinkers in those key markets consumed 9.7 billion 9-liter cases of alcohol in 2020, compared to 292 million 9-liter cases of low- and no-alcohol beverages. But Rand notes that global consumption of low- and no-alcohol beer, wine and spirits is growing two to three times faster than overall alcohol consumption.

This March 4, 2021 photo shows alcohol-free spirits for sale at Spirited Away, New York's first "booze-free bottle shop." According to IWSR Drinks Market Analysis, global consumption of zero-proof beer, wine and spirits is growing two to three times faster than overall alcohol consumption.(AP PhotoJoseph B. Frederick)

An explosion of new products is also fueling sales. There are drinks from smaller makers like Chicago’s Ritual Zero Proof — which opened in 2019 and makes no-alcohol whiskey, gin and tequila — and big companies like Anheuser-Busch, which introduced alcohol-free Budweiser Zero last year.

“I have the wonderful problem of too many great options,” said Douglas Watters, who opened Spirited Away, a New York shop that sells non-alcoholic beer, wine and spirits, in November.

Watters said the pandemic lockdown caused him to rethink his usual pattern of ending each day with a cocktail. He started experimenting with non-alcoholic beverages, and by August he had decided to open his store. Many of his customers are sober, he said, but others are pregnant or have health issues. Some are training for marathons; others just want to cut back on alcohol.

This March 4, 2021 photo shows alcohol-free spirits for sale at Spirited Away, New York's first "booze-free bottle shop." According to IWSR Drinks Market Analysis, global consumption of zero-proof beer, wine and spirits is growing two to three times faster than overall alcohol consumption.(AP PhotoJoseph B. Frederick)

“There are a lot of people, this past year more than ever, thinking more critically about what they’re drinking and how it’s making them feel,” he said.

Joshua James, a veteran bartender, had a similar realization during the pandemic. After a stint at Friendship House, a substance abuse treatment center, he recently opened Ocean Beach Cafe, an alcohol-free bar in San Francisco.

“I wanted to destigmatize the words addiction, recovery and sober,” he said. “There’s a thousand reasons to not want to drink as much.”

The coronavirus, James said, “warp-speeded” the change in many people’s drinking habits. But it has also hurt the nascent non-alcoholic bar scene.

Some bars, like The Virgin Mary Bar in Dublin and Zeroliq in Berlin, have temporarily closed their doors due to regulations. Getaway, a non-alcoholic bar in New York, transitioned into a coffee shop to weather the pandemic. Owner Sam Thonis has added outdoor seating and hopes to reopen the bar this spring.

Billy Wynne, the co-owner of Awake in Denver, is also selling coffee and bottles of non-alcoholic spirits out of a carryout window for now. But he plans to open the doors to a non-alcoholic bar next month.

Wynne says the price of drinks will be comparable to a regular bar. Alcohol is cheap, he said, and the process for extracting it from some beverages makes them more expensive.

Alcohol delivery site Drizly charges $33 for a 700 ml bottle of Seedlip Spice 94, a non-alcoholic spirit. That’s slightly more than a 750 ml bottle of Aviation Gin, which sells for $30. But Wynne thinks customers are willing to pay for the craft that goes into a cocktail or a flavorful wine whether it has alcohol or not.

He said his customers tend to be in their 30s or 40s, and the majority are women. Some tell him they’ve have waiting their whole lives for a bar like his to open.

“This type of thing, it’s not a fad,” he said. “People don’t wake up to the negative impact alcohol is having on their life and then change their mind.”

AP Video Journalists John Mone in Austin, Texas, and Haven Daley in San Francisco contributed. On Twitter, follow @deeanndurbin_ap.

The Kennedy Center is ending the year with a new round of artists saying they are canceling scheduled performances after President Donald Trump's name was added to the facility, prompting the institution's president to accuse the performers of making their decisions because of politics.

The Cookers, a jazz supergroup that has performed together for nearly two decades, announced their withdrawal from “A Jazz New Year’s Eve” on their website, saying the “decision has come together very quickly” and acknowledging frustration from those who may have planned to attend.

Doug Varone and Dancers, a dance group based in New York, said in an Instagram post late Monday they would pull out of a performance slated for April, saying they “can no longer permit ourselves nor ask our audiences to step inside this once great institution.”

Those moves come after musician Chuck Redd canceled a Christmas Eve performance last week. They also come amid declining sales for tickets to the venue, as well as news that viewership for the Dec. 23 broadcast of the Kennedy Center Honors — which Trump had predicted would soar — was down by about 35% compared to the 2024 show.

The announcements amount to a volatile calendar for one of the most prominent performing arts venues in the U.S. and cap a year of tension in which Trump ousted the Kennedy Center board and named himself the institution's chairman. That led to an earlier round of artist pushback, with performer Issa Rae and the producers of “Hamilton” canceling scheduled engagements while musicians Ben Folds and Renee Fleming stepped down from advisory roles.

The Cookers didn't mention the building's renaming or the Trump administration but did say that, when they return to performing, they wanted to ensure that “the room is able to celebrate the full presence of the music and everyone in it,” reiterating a commitment “to playing music that reaches across divisions rather than deepening them.”

The group may not have addressed the Kennedy Center situation directly, but one of its members has. On Saturday, saxophone player Billy Harper said in comments posted on the Jazz Stage Facebook page that he “would never even consider performing in a venue bearing a name (and being controlled by the kind of board) that represents overt racism and deliberate destruction of African American music and culture. The same music I devoted my life to creating and advancing.”

According to the White House, Trump’s handpicked board approved the renaming. Harper said both the board "as well as the name displayed on the building itself represents a mentality and practices I always stood against. And still do, today more than ever.”

Richard Grenell, a Trump ally whom the president chose to head the Kennedy Center after he forced out the previous leadership, posted Monday night on X, “The artists who are now canceling shows were booked by the previous far left leadership,” intimating the bookings were made under the Biden administration.

In a statement Tuesday to The Associated Press, Grenell said the ”last minute cancellations prove that they were always unwilling to perform for everyone — even those they disagree with politically," adding that the Kennedy Center had been “flooded with inquiries from real artists willing to perform for everyone and who reject political statements in their artistry.”

There was no immediate word from Kennedy Center officials about whether the entity would pursue legal action against the latest round of artists to cancel performances. Following Redd's cancellation last week, Grenell said he would seek $1 million in damages for what he called a “political stunt.”

Not all artists are calling off their shows. Bluegrass banjoist Randy Barrett, scheduled to perform at the Kennedy Center next month, told the AP he was “deeply troubled by the politicization” of the venue and respected those who had canceled but feels that “our tribalized country needs more music and art, not less. It’s one of the few things that can bring us together.”

President John F. Kennedy was assassinated in 1963, and Congress passed a law the following year naming the center as a living memorial to him. Scholars have said any changes to the building's name would need congressional approval; the law explicitly prohibits the board of trustees from making the center into a memorial to anyone else, and from putting another person’s name on the building’s exterior.

Associated Press writers Steven Sloan and Hillel Italie contributed to this report.

Workers add President Donald Trump's name to the John F. Kennedy Memorial Center for the Performing Arts, after a Trump-appointed board voted to rename the institution, in Washington, Friday, Dec. 19, 2025. (AP Photo/J. Scott Applewhite)

Demonstrators, including Nadine Siler, of Waldorf, Md., dressed in a pink frog costume, hold up signs at a designated protest point in front of the John F. Kennedy Memorial Center for the Performing Arts, a day after a Trump-appointed board voted to add President Donald Trump's name to the Kennedy Center, Saturday, Dec. 20, 2025, in Washington. (AP Photo/Julia Demaree Nikhinson)

New signage, The Donald J. Trump and The John F. Kennedy Memorial Center For The Performing Arts, is unveiled on the Kennedy Center, Friday, Dec. 19, 2025, in Washington. (AP Photo/Jacquelyn Martin)