Chinese tea chain Chagee uses Hong Kong to raise international brand image
Invest Hong Kong (InvestHK) announced that the Chinese tea chain Chagee officially opened its first store in Hong Kong today (September 28), leveraging the city's status as an international financial centre and business hub to further enhance its brand awareness globally.
Associate Director-General of Investment Promotion Dr Jimmy Chiang welcomed the opening of Chagee in Hong Kong. He said, "The city has been a springboard for Mainland enterprises to go global. Together with its strategic location and international business environment, it makes an ideal place for Chagee to expand globally. I wish it every success in Hong Kong and beyond."
Located in an art shopping mall in Tsim Sha Tsui, the new store offers Chagee's original milk tea products with raw-leaf tea and fresh milk. One of its signature products is Jasmine green milk tea with accumulated sales exceeding 600 million cups worldwide. The Operation Director of Hong Kong and Macau, Mr Rex Ho, said the company will keep on celebrating friendships around the world through its Chinese tea in Hong Kong.
Mr Ho said, "The brand concept of Chagee is 'Modern Oriental Milk Tea'. We hope to promote and spread traditional Chinese tea culture to the world, provide premium tea drinks to consumers in the Asia-Pacific region, and raise brand awareness globally by establishing our presence in Hong Kong."
He added, "Hong Kong as an international financial centre and business hub has a diverse and international market with consumers from around the world. It helps us test and adapt our products to different cultural backgrounds and consumption habits, providing a solid foundation for our brand to expand globally."
Chagee opened its first store in Yunnan, the hometown of tea leaves, in 2017. Since then, it has expanded into Southeast Asia with stores in Malaysia, Singapore, Thailand and more. Currently, it has over 5 000 stores globally.
For more information about Chagee, please visit chagee.com.hk/zh-hk.
To get a copy of the photos, please visit www.flickr.com/photos/investhk/albums/72177720320625182.
Chinese tea chain Chagee uses Hong Kong to raise international brand image Source: HKSAR Government Press Releases
Chinese tea chain Chagee uses Hong Kong to raise international brand image Source: HKSAR Government Press Releases
Hong Kong Customs detects two dangerous drugs cases and seizes suspected drugs worth about $7.95 million
Hong Kong Customs detected two dangerous drugs cases in Tseung Kwan O and Hong Kong International Airport respectively yesterday (May 21) and today (May 22), and seized a total of about 21.8 kilograms of assorted drugs with a total estimated market value of about $7.95 million. Two men and one woman, aged between 38 and 49, were arrested.
In the first case, Customs officers intercepted a 48-year-old man and a 49-year-old woman in Tseung Kwan O during an anti-narcotics operation yesterday afternoon. About 3.8kg of suspected drugs, including ketamine, methamphetamine, etomidate capsules, psilocybin mushrooms, MDMA and a batch of suspected drug packaging paraphernalia were found in their residence in the same district. They were then arrested.
In the second case, a 38-year-old male passenger arrived in Hong Kong from Amsterdam, the Netherlands, today. During customs clearance, Customs officers found about 18kg of suspected ketamine inside his check-in suitcase and 33 sticks of duty-not-paid cigarette inside his carry-on baggage. The man was subsequently arrested.
The arrested man and woman in the first case have been jointly charged with one count of trafficking in a dangerous drug and one count of possession of apparatus fit and intended for the inhalation of a dangerous drug. The case will be brought up at the Kwun Tong Magistrates' Courts tomorrow (May 23), while an investigation is ongoing for the second case.
Customs will continue to step up enforcement against drug trafficking activities through intelligence analysis. The department also reminds members of the public to stay alert and not participate in drug trafficking activities for monetary return. They must not accept hiring or delegation from another party to carry controlled items into and out of Hong Kong. They are also reminded not to carry unknown items for other people.
Customs will continue to apply a risk assessment approach and focus on selecting passengers from high-risk regions for clearance to combat transnational drug trafficking activities.
Under the Dangerous Drugs Ordinance, trafficking in a dangerous drug is a serious offence. The maximum penalty upon conviction is a fine of $5 million and life imprisonment.
Under the Dutiable Commodities Ordinance, cigarettes are dutiable goods to which the DCO applies. Any person who imports, deals with, possesses, sells or buys illicit cigarettes commits an offence. The maximum penalty upon conviction is a fine of $2 million and imprisonment for seven years.
Members of the public may report any suspected drug trafficking activities to Customs' 24-hour hotline 182 8080 or its dedicated crime-reporting email account (crimereport@customs.gov.hk) or online form (eform.cefs.gov.hk/form/ced002).
Hong Kong Customs detects two dangerous drugs cases and seizes suspected drugs worth about $7.95 million Source: HKSAR Government Press Releases
Hong Kong Customs detects two dangerous drugs cases and seizes suspected drugs worth about $7.95 million Source: HKSAR Government Press Releases
