Cheerble Unveils Innovative Interactive Pet Toys, Transforming Playtime with Smart Features

HONG KONG, Sept. 30, 2024 /PRNewswire/ -- Cheerble, a leading global smart pet tech brand, which is dedicated to enhancing the quality of life for pets around the world. It strengthens the bond between pets and their owners through thoughtful design and sustainable practices, and has now launched its latest innovation —— Wicked Ball Air & Wicked Ball M3.

In today's fast-paced world, many pet owners are unable to spend quality time with their pets due to the pressures of work and life, leading to feelings of loneliness and anxiety in their furry companions. To address this issue, Cheerble has introduced the new Wicked Ball Air and M3 smart pet toys, which revolutionize playtime with intelligent features that engage your pet in interactive play, stimulate their curiosity and intellect. Fun activities not only strengthen the bond between you and your pet but also encourage more activity for both of you. Key features encompass:

Wicked Ball Air: Bounce into Smart Play

Wicked Ball Air is made from durable, eco-friendly E-TPU materials and features smart play modes that keep your dog perfectly engaged, entertained, and active all day long.

• 3 Smart Modes for Engaging Play: Elevate your pet's playtime with three dynamic modes that adapt to various play styles and preferences, ensuring engaging and varied entertainment.
• Durable E-TPU Material: Made of advanced E-TPU, it is FDA and RoHS certified for durability. It is stronger, lighter, bouncier than other dog balls.
• Eco-Friendly and 100% Pet-safe: Crafted from high-quality E-TPU, it's safe, non-toxic, and durable, featuring a soft texture that gently protects your dog's teeth.
• The Lightest Interactive Dog Ball: Weighing just 130 grams，lighter than an apple，this interactive dog ball is designed for easy fetching and maximum durability, ensuring endless fun.
• Less Noise for a Peaceful Playtime: With a low-noise design, the Wicked Ball Air ensures quieter playtime, allowing for quiet and peaceful interaction with your furry friend.
• Interchangeable Outer Shell: Extend the life of your pet toy with a replaceable outer shell, ensuring durability and long-lasting play.

Wicked Ball M3: Embrace Smart Pounce

Wicked Ball M3 offers an extended, engaging play experience with smart designs for multiple play scenarios, making it just as fun for your cat on carpets as it is on other surfaces, stimulating their natural instincts while keeping them entertained and active all day long.

• Interactive Smart Modes: with its upgraded algorithm, offers 3 interactive modes tailored to different cat preferences and includes automatic obstacle avoidance for seamless play.
• Suitable for Multi-Scenario Play: Advanced algorithms ensure a seamless gaming experience on a variety of surfaces, whether it's hard floors, low-pile carpeting, or thick rugs, to ensure play anywhere, anytime.
• Find & Low Battery Alerts: Keep track of your pet's playtime with a sound alert feature that ensures you can easily locate the ball and keeps your pet's playtime uninterrupted.
• Paw-friendly Material: Wicked Ball M3 is made of high-quality synthetic fibers, which are soft to the touch, gentle on paws, and quiet during play.
• Long-lasting Battery Life: the Wicked Ball M3 offers super long playtime, ensuring up to 4.5 hours of non-stop entertainment for your pet.
• Extra Bell For Extra Fun: Enhance your cat's play experience with the attachable bell feature, adding an engaging sound that amplifies the joy of playtime.

Price and Availability：

The Wicked Ball Air and Wicked Ball M3 will be available on Amazon and on our official website starting from October 8th.

Wicked Ball Air MSRP: $44.99, Launch Price: $39.99. The pre-order sale will run from September 30th to October 7th, with a pre-order discount price at $37.99 only on the official website.

Wicked Ball Air Shell MSRP: $12.99, Launch Price: $12.99.

Wicked Ball M3 MSRP: $34.99, Launch Price: $29.99. The pre-order sale will run from September 30th to October 7th, with a pre-order discount price at $27.99 only on the official website.

Purchase link: https://store.cheerble.com/AMPress-Release

See on Amazon: 

https://store.cheerble.com/3N23YWW

About Cheerble:

Since 2016, Cheerble has been at the forefront of the pet industry, with an unwavering commitment to quality and a deep understanding of pet needs, Cheerble has earned the trust and affection of millions of customers globally. As a leading smart pet toy brand on Amazon, Cheerble's products have received widespread acclaim in over 70 countries.

Images and more information can be found in the media kit.

Contact Information：

Email:press@cheerble.com
Instagram:https://www.instagram.com/cheerble.official/
Facebook:https://www.facebook.com/CheerbleBrand
Official website:https://www.cheerble.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Cheerble Unveils Innovative Interactive Pet Toys, Transforming Playtime with Smart Features

Cheerble Unveils Innovative Interactive Pet Toys, Transforming Playtime with Smart Features

Cheerble Unveils Innovative Interactive Pet Toys, Transforming Playtime with Smart Features

SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.

Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.

The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.

A Night of Cinema Along the Huangpu River

The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.

One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.

The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.

Opening Film Afterpiece Makes World Premiere

This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.

Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.

Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.

International Jury Reflects Global Vision

Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.

The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.

"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.

The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.

A Truly Global Stage for Cinema

This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.

Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.

Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.

Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."

The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.

For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/

 

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Gala Night of the 28th Shanghai International Film Festival Held in Shanghai