SINGAPORE, Oct. 1, 2024 /PRNewswire/ -- American Express and Singapore Airlines are excited to celebrate their 25 years of successful partnership by introducing new benefits to the American Express Singapore Airlines KrisFlyer Ascend Credit Card that enhance the travel experience for Card Members. These updates include new benefits specifically for KrisFlyer redemption flights, making it easier to use miles for flights with Singapore Airlines. Additionally, Card Members will be able to earn more KrisFlyer miles on their purchases, bringing them closer to their next holiday destination and enriching their overall travel experience.
Starting 1 November 2024,[1] American Express Singapore Airlines KrisFlyer Ascend Credit Card Members will enjoy the following enhancements:
- 10,000 KrisFlyer Redemption Miles Voucher: Card Members will now receive a 10,000 KrisFlyer miles voucher upon paying their annual renewal membership fee, offering an immediate travel boost.
- 18,000 KrisFlyer Redemption Miles Voucher: Card Members who spend S$10,000 on eligible foreign currency purchases will be rewarded with an 18,000 KrisFlyer miles voucher, helping them reach their travel goals faster.
- Access to KrisFlyer Elite Gold accelerated upgrade eligibility by meeting a S$15,000 minimum spend, now including eligible flight bookings on flyscoot.com and the Scoot mobile app.[2]
- More ways to earn miles with the Singapore Airlines Group: Card Members can now earn 2 KrisFlyer miles for every S$1 spent with the Singapore Airlines Group including Scoot and Singapore Airlines phone bookings, increasing their ability to earn miles on various travel-related purchases.
In addition to these exciting new benefits, Card Members will continue to enjoy the following existing benefits:
- 1.2 KrisFlyer miles per S$1 spent on all other eligible purchases, allowing Card Members to earn miles on everyday spending.
- Earn KrisFlyer miles on Grab Singapore (excluding top-up charges).
- A complimentary night's stay each year at participating Hilton Hotels, enhancing their travel experiences.
With these enhanced benefits, the annual membership fee for the American Express Singapore Airlines KrisFlyer Ascend Credit Card will be S$365[3].
Mr. Marlin Brown, Singapore Country Manager, American Express, said, "American Express and Singapore Airlines has had a multi-faceted partnership over the last 25 years, working together on many products and services, including our highly successful consumer cobrand credit cards and sharing a mutual commitment to delivering differentiated value to our customers. As we reach another milestone, we are refreshing our offerings with more Singapore Airlines rewards, designed to enhance our Card Members' journey at every step. Our customers have a passion to explore and enjoy new experiences, and in partnership with Singapore Airlines, we are here to support their aspirations."
Mr. Bryan Koh, Divisional Vice President Loyalty Marketing, Singapore Airlines, said: "The Singapore Airlines' partnership with American Express brings about enhanced benefits and greater value for our KrisFlyer members, who can look forward to attractive mile-earning opportunities and reward privileges. This is part of KrisFlyer's commitment to continually enhance the benefits for our members, offering them more opportunities to enjoy their travel experience with us."
[1] Terms and Conditions apply. For more information about the American Express Singapore Airlines KrisFlyer Ascend Credit Card, please visit go.amex/ascendterms |
[2] This only applies to first year new Card Members within 12 months of Card approval. |
[3] Before Goods and Services Tax |
[1] Terms and Conditions apply. For more information about the American Express Singapore Airlines KrisFlyer Ascend Credit Card, please visit go.amex/ascendterms
[2] This only applies to first year new Card Members within 12 months of Card approval.
[3] Before Goods and Services Tax
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com.sg and connect with us on facebook.com/americanexpresssingapore, Instagram.com/American express, linkedin.com/company/american-express, X.com/americanexpress, and youtube.com/americanexpress.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
American Express and Singapore Airlines Celebrate 25 Years of Partnership with Enhanced Travel Privileges and KrisFlyer Miles Benefits
Mrs Mak and McDull Visit 24 Malls and Markets, Launching Exclusive Themed Premiums and Dining Offers
- The "Hundred Flavours Survey" drew over 6,000 participants, uncovering "unconventional" insights into the eating habits of residents across the city.
- The "Savour the Tastes of Home in Hundred Ways" campaign lets shoppers redeem exclusive Mrs Mak and McDull themed gifts at 24 Link shopping centres and fresh markets, with more than 10,000 gifts up for grabs.
- Shoppers can win an array of "Year-Round" grand prizes, including a year's worth of dining vouchers from the popular chain TamJai Yunnan Mixian and a year's worth of German Pool home appliances.
HONG KONG, June 11, 2026 /PRNewswire/ -- Link has always been closely woven into the fabric of the community, and firmly believes that good food is more than a treat for the taste buds — it is an emotional bridge that connects families and neighbours. Earlier this year, Link visited communities including Wong Tai Sin, Lam Tin, Tuen Mun and Sha Tin to carry out its "Hundred Flavours Survey", exploring local residents' dining preferences in a light-hearted, good-humoured way and mapping out the distinctive "flavour map" of each district. The survey found that Hongkongers hold "unconventional" views on taste, reflecting the persistence of the taste of home across different generations.
Citywide "Hundred Flavours Survey": Uncovering the Dining Habits of Every Neighbourhood
Link collected more than 6,000 responses to its "Hundred Flavours Survey" across 13 districts, capturing Hongkongers' tastes and preferences from home cooking to the full range of sweet, sour, bitter and spicy. The findings revealed that Hongkongers' palates are far from ordinary. Nearly 60% of respondents chose "mild" or "baby spicy (extra-mild)" for rice noodles, while almost 30% opted for "not spicy", reflecting a generally low spice tolerance. On the other hand, nearly half of the respondents said they "can eat bitter flavours", embodying the resilient Hong Kong spirit. District highlights include Tuen Mun having the sweetest tooth, and Tseung Kwan O residents showing the strongest liking for sour flavours.
In fact, Link's shopping centres and fresh markets are deeply connected to the community's diverse flavours, offering over 3,000 dining merchants. Whether shopping for fresh ingredients to cook at home or dining out, residents can enjoy their meals with complete peace of mind.
From today, Link is launching its "Savour the Tastes of Home in Hundred Ways" campaign across 24 shopping centres and fresh markets spanning Hong Kong Island, Kowloon and the New Territories. For the first time, Link is teaming up with much-loved local characters Mrs Mak and McDull. Whether you are cooking at home or eating out, you can always find the most familiar flavours right in the community circle around the corner, satisfying the different tastes of you and your family.
From mid-June, shoppers can collect stamps on purchases at designated shopping centres or fresh markets. Once they have collected the required number of stamps, they can redeem exclusive, limited-edition Mrs Mak and McDull premium gifts — including the "District Delicacy" eco-friendly wood-pulp sponge brush, the "Hundred Flavours Eco Shopping Bag", the "Cool Breeze" mini fan and a range of elegant kitchen utensils, every one of them charming and practical.
In addition, by spending with Octopus on selected days, shoppers can also redeem dining cash vouchers. Beyond the gifts and dining offers, taking part in the games gives shoppers the chance to win a host of year-long prizes, including a year's worth of designated mixian redemption vouchers from popular chain TamJai Yunnan Mixian, and a year's worth of German Pool home appliances, so you can savour all the different flavours of life, every day of the year. This summer, come and discover the "hundred flavours" unique to each district, and find your own "taste of home" at Link's shopping centres and fresh markets.
"McDull Dining Treats": Over 10,000 exclusive themed premiums for grabs
This campaign features a creative tie-up with much-loved local characters Mrs Mak and McDull, who make a delightful "voice-acted" appearance in the campaign video. Through their familiar parent-and-child conversations, the film strikes a chord with audiences around the "taste of home" and the sweet, sour, bitter and spicy of life, while setting the scene for a series of exciting food activities. McDull will make a surprise appearance at selected Link shopping centres from mid-June to meet residents across the districts, and those who follow Link's social media channels can receive limited-edition Mrs Mak and McDull stickers. To deepen community ties further, Link is inviting residents from each district to become "taste guides" during the campaign, sharing through video and social media the eateries they love most and the flavours they miss the most. By bringing together these neighbourhood recommendations of hidden culinary gems, the campaign creates a true "neighbour-to-neighbour" experience that celebrates the very best flavours of every district.
Link has specially curated the "McDull Dining Treats" redemption programme: from mid-June, for every HK$60 spent at participating Link shopping centres during the promotion period, customers can redeem one stamp, and once they have collected the required number of stamps they can redeem limited-edition Mrs Mak and McDull themed gifts. The first phase features an eco-friendly wood-pulp sponge brush designed around Hong Kong food, each printed with a slogan unique to its district, making it especially collectible; other gifts include a multi-purpose reusable bag and a mini fan. The second phase will offer elegant kitchen items such as chopsticks, bowls, plates and soup spoons. With more than 10,000 gifts in total, quantities are limited and offered on a first-come, first-served basis while stocks last — Mrs Mak and McDull fans should not miss out! Link is also partnering with Octopus on a series of spending offers, so keep a close eye on Link's social media channels for announcements.
Take part for a chance to win TamJai Yunnan Mixian dining vouchers
With a string of exciting activities on offer, taking part also gives shoppers the chance to win an array of year-long prizes. The grand prize is a year's worth 365 days of designated mixian redemption vouchers from TamJai Yunnan Mixian, so you can savour a different surprise every day of the year. Other prizes include a year's worth of German Pool home appliances and a year of Ten Ren's Tea bubble milk tea, letting residents enjoy and be rewarded as they eat, doubling the fun.
Flavour online & offline: Digital recipes and exclusive market events
Link will also launch "Weekly Cooking Ideas" on its social media channels, sharing creative and healthy recipes, and will roll out a series of limited-time activities at selected Link fresh markets — making food not just a matter of taste, but a genuine pleasure of everyday life.
Follow McDull and Mrs Mak as they savour the warmth and heartfelt moments of home. Watch now: https://youtu.be/3BDXmq4VhDQ
Exclusive "McDull Fan Meet" Event Details
| Date: | 13, 14, 19, 20, 21 June 2026 |
| Time： | 2pm – 4pm (4 sessions) |
| Venue： | - 13 June 2026 (Saturday)
Tsz Wan Shan Shopping Centre - 14 June 2026 (Sunday)
Cheung Fat Plaza
- 19 June 2026 (Friday)
TKO Gateway - 20 June 2026 (Saturday)
Lok Fu Place - 21 June 2026 (Sunday)
T Town
|
Date:
13, 14, 19, 20, 21 June 2026
Time：
2pm – 4pm (4 sessions)
Venue：
- 13 June 2026 (Saturday)
Tsz Wan Shan Shopping Centre - 14 June 2026 (Sunday)
Cheung Fat Plaza
- 19 June 2026 (Friday)
TKO Gateway - 20 June 2026 (Saturday)
Lok Fu Place - 21 June 2026 (Sunday)
T Town
"McDull Dining Treats" Redemption Activities Details
| Campaign & Stamp Collection Period： | 25 June to 16 October 2026 |
| Gift Redemption Period： | 25 June to 16 October 2026 |
| Stamp & Gift Redemption Time： | 11:00am to 8:00pm or refer to individual mall operating hours |
| Activity Locations^： | 24 designated Link shopping centres listed below* |
| Stamp & Gift Redemption Locations： | Customer Service Counter of designated shopping centres |
Campaign & Stamp Collection Period：
25 June to 16 October 2026
Gift Redemption Period：
25 June to 16 October 2026
Stamp & Gift Redemption Time：
11:00am to 8:00pm or refer to individual mall operating hours
Activity Locations^：
24 designated Link shopping centres listed below*
Stamp & Gift Redemption Locations：
Customer Service Counter of designated shopping centres
^The 24 designated participating Link shopping malls include: T Town, Tin Chak Shopping Centre, Tin Yiu Plaza, Butterfly Plaza, Leung King Plaza, Tai Wo Plaza, Tai Yuen Shopping Centre, Choi Yuen Plaza, Wo Che Plaza, Chung On Shopping Centre, Lok Fu Place, Temple Mall, Tsz Wan Shan Shopping Centre, Kai Tin Shopping Centre, Sau Mau Ping Shopping Centre, Lei Yue Mun Plaza, TKO Gateway, TKO Spot, Homantin Plaza, Nam Cheong Place, Fu Tung Plaza, Yat Tung Shopping Centre, Cheung Fat Plaza and Siu Sai Wan Plaza.
*Redemption activities of Yat Tung Shopping Centre will commence in the middle of August
Photos Download: https://bit.ly/3QupYyY
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About Link Asset Management Limited
Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), one of the largest REITs in Asia, and its real estate investment portfolio.
Link focuses on its strengths and track record in owning and actively managing shopping malls and car parks in the key markets across Asia Pacific, namely Hong Kong, tier-one cities of the Chinese Mainland, Singapore and Australia. Link is also committed to develop new capital partnerships where Link may co-own and/or manage third party capital, as well as exploring value-add opportunities which provide further diversification and help to enhance returns and unitholder value.
Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.
For more information about Link, please visit https://www.laml.com.
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Link's "Hundred Flavours" Survey Decodes Hongkongers' Taste DNA -- Tuen Mun Residents Have the Sweetest Tooth, While Hongkongers "Can Eat Bitter" but Shy Away from Spice
