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NIPPON STEEL TRADING CORPORATION'S STRATEGIC INVESTMENT IN SINGAPORE'S MLION CORPORATION, A LEADING DISTRIBUTOR OF FOUNDATION STEEL SOLUTIONS IN ASIA

Business

NIPPON STEEL TRADING CORPORATION'S STRATEGIC INVESTMENT IN SINGAPORE'S MLION CORPORATION, A LEADING DISTRIBUTOR OF FOUNDATION STEEL SOLUTIONS IN ASIA
Business

Business

NIPPON STEEL TRADING CORPORATION'S STRATEGIC INVESTMENT IN SINGAPORE'S MLION CORPORATION, A LEADING DISTRIBUTOR OF FOUNDATION STEEL SOLUTIONS IN ASIA

2024-10-01 15:31 Last Updated At:15:55

SINGAPORE, Oct. 1, 2024 /PRNewswire/ -- MLION CORPORATION PTE LTD (Mlion) is pleased to announce its strategic minority investment from Nippon Steel Trading Corporation (NST) to advance its already strong foothold in key ASEAN markets, including Singapore and the Philippines. This partnership is anticipated to play a pivotal role in capitalising on the increasing demand for high-quality steel materials driven by large-scale infrastructure developments across the region.

As a foundation solutions provider focusing on Waterfront and Underground construction markets in Asia, Mlion has been providing customised solutions for projects such as Ports, Jetties, Reclamation, Rivers, Underground Infrastructures and Deep Tunnelling Works since 2011. Distributing more than 300,000 tons of steel materials per year across 9 offices in Asia and the Middle East, Mlion has grown to become a market leader in the Steel Sheet Piling scene. With the 2023 launch of its 2 technological innovations, GoListid and GoTagID, there has been greater focus on the reusability and traceability of steel in the industry.

This strategic investment aligns with NST's long-term goal of establishing a stronger presence in the ASEAN market. By leveraging on Mlion's established position, local expertise, and sales and procurement network, NST aims to expand its presence in the rapidly growing ASEAN market while reinforcing its international business foundation and tapping on the exciting aspects of Mlion's new innovations. Through this synergistic partnership between the two organisations, they will be able to deliver superior products, services, and innovations to meet the evolving needs of the civil engineering and construction sectors.

In line with Mlion's commitment and motto of "Innovative Solutions Redefined", this collaboration is expected to further support Nippon Steel Group's broader "Overseas Civil Engineering and Construction Materials Strategy". By tapping into Mlion's robust management resources, inventory functions, processing capabilities, and market insights, NST aims to increase sales across a range of products while expanding their reach in high-performance offerings to drive long-term growth in international markets.

Together, Mlion and NST will remain committed to delivering innovative, high-quality materials that address the evolving needs of the construction industry. This strategic investment enhances the corporate value and branding of both organisations and is confident in providing new avenues for sustainable growth and market expansion for key infrastructure projects.

About Mlion
Mlion Corporation Pte Ltd is a foundation solutions company focusing on Waterfront and Underground construction markets in Asia. Founded in 2011, Mlion has been providing customised solutions for projects such as Ports, Jetties, Reclamation, Rivers, Underground Infrastructures and Deep Tunnelling Works. Over the past decade, Mlion has grown to become a market leader in Steel Sheet Piling, distributing more than 300,000 tons of material per year across its 9 offices in Asia and the Middle East. Mlion launched two new innovations in 2023, GoListid and GoTagID, to bring greater focus on reusability and traceability of steel. As an organisation, Mlion has been widely recognised for its rapid growth, receiving the Enterprise 50 award for 5 consecutive years since 2019, and being honoured special mention award on Internationalisation for 2021 and 2023. Learn more about Mlion by visiting – www.mlioncorp.com 

About GoListid
GoListid is the revolutionary digital marketplace for pre-owned construction steel materials with a focus on sustainability. It aims at facilitating the buying and selling of these materials anywhere in the world and in turn encourages the reusability of construction steel, reducing the need to scrap the steel materials and reproducing them causing additional carbon footprint. Learn more about GoListid by visiting – www.golistid.com  

About GoTagID
GoTagID is a first-of-its-kind steel tagging solution that provides tracking and tracing capabilities beyond the point of sale, suitable for harsh construction environments. It provides steel with a unique identity and enables end users the ability to trace factory origins, raw materials, as well as track present and historical geolocation of the steel asset anywhere in the world. Learn more about GoTagID by visiting – www.gotagid.com  

About Nippon Steel Trading Corporation
Nippon Steel Trading Corporation was originally established as Nittetsu Shoji Co., Ltd. in 1977. In 2013, the company merged with Sumikin Bussan Co.,Ltd, which was an affiliate of steel manufacturer Sumitomo Metal Industries, Ltd. Furthermore, in 2018, the company expanded its business domain by acquiring a part of the steel division from Mitsui & Co. Group. Since that time, Nippon Steel Trading Corporation has continued to grow as a multiple specialty trading company operating four integrated core businesses: Steel, Industrial Supply & Infrastructure, Foodstuffs, and Textiles. Consolidated results for the year ending March 2024: revenue US$14,480M, Net profit US$223M. Net assets US$2,484M. (conversion: US$=JPY145). In April 2023, the company became a subsidiary of Nippon Steel, further strengthening group collaboration. Learn more about Nippon Steel Trading Corporation by visiting - https://www.nst.nipponsteel.com/en/ and https://www.sg.nipponsteel.com/ 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

NIPPON STEEL TRADING CORPORATION'S STRATEGIC INVESTMENT IN SINGAPORE'S MLION CORPORATION, A LEADING DISTRIBUTOR OF FOUNDATION STEEL SOLUTIONS IN ASIA

NIPPON STEEL TRADING CORPORATION'S STRATEGIC INVESTMENT IN SINGAPORE'S MLION CORPORATION, A LEADING DISTRIBUTOR OF FOUNDATION STEEL SOLUTIONS IN ASIA

Starting June 13, M14 PLUS and S14 PLUS Drop to $399.99, Bringing Advanced Self-Cleaning Roller Mop Technology Into the Sub-$400 Segment

SAN FRANCISCO, June 13, 2026 /PRNewswire/ -- YEEDI, a home cleaning technology brand focused on practical innovation and high-performance smart home solutions, is kicking off Prime Day early by offering its M14 PLUS and S14 PLUS at their lowest prices ever. Starting June 13, both self-cleaning roller mop robot vacuums are available for just $399.99, allowing shoppers to secure Prime Day pricing ahead of the broader promotional event.

The promotion marks a significant milestone for the category, bringing advanced self-cleaning roller mop technology into the sub-$400 segment and making one of the industry's most sought-after cleaning innovations more accessible than ever before. As part of YEEDI's "Less Time Cleaning. More Time Playing." campaign, inspired by a summer of sports, family moments, and everyday adventures, the brand aims to help consumers spend less time on household chores and more time enjoying the moments that matter most. Complete offer details are available at YEEDI.com.

Bringing Premium Roller Mop Technology to More Homes

Roller mop technology has emerged as one of the most significant innovations in robotic floor cleaning, offering continuous scrubbing performance while automatically cleaning the mop during operation. However, robot vacuums equipped with self-cleaning roller systems have traditionally remained concentrated in premium price segments.

By bringing the M14 PLUS and S14 PLUS to $399.99, YEEDI is expanding access to one of the industry's most advanced floor-cleaning technologies and establishing a new affordability benchmark for self-cleaning roller mop robot vacuums.

YEEDI M14 PLUS Reaches Its Lowest Price Ever

Available for $399.99 (regularly $599.99), the YEEDI M14 PLUS combines the brand's OZMO Roller mopping technology with ZeroTangle anti-tangle technology to deliver powerful wet and dry cleaning while minimizing maintenance.

The robot is paired with an automated OMNI Station that handles dust collection, hot-water mop washing, and hot-air drying, reducing the need for manual upkeep. Designed for busy households seeking a hands-free cleaning experience, the M14 PLUS now offers premium functionality at an unprecedented value.

YEEDI S14 PLUS Delivers Flagship Cleaning at 67% Off

Available for $399.99 (regularly $1,199.99), the YEEDI S14 PLUS reaches its lowest price in history and represents one of the most compelling values in the premium robot vacuum category.

Winner of the CES 2025 Indoor Cleaning Technology Innovation Gold Award, the S14 PLUS combines YEEDI's advanced OZMO Roller system and TruEdge 2.0 Adaptive Edge Cleaning technology for enhanced stain removal and edge-to-edge coverage.

Equipped with 18,000 Pa suction power and ZeroTangle 2.0 technology, the S14 PLUS delivers a flagship cleaning experience at a price point rarely seen in the premium robot vacuum market.

More Prime Day Deals Arrive June 23–26

Following the early access promotion, YEEDI will extend Prime Day deals across a broader selection of robot vacuums from June 23 through June 26, giving consumers even more opportunities to upgrade their home cleaning experience.

Featured offers include the YEEDI M16 Infinity at $449.99 (44% off), the YEEDI S20 Infinity at $699.99, the YEEDI S20 Infinity Ultra at $849.99, and the YEEDI S16 PLUS at $449.99. YEEDI will also introduce two new models: the M12 PRO Gen2 at an introductory price of $339.99 and the C14 PRO PLUS at $279.99.

Consumers can visit YEEDI.com to explore full Prime Day deals, and discover how YEEDI's smart cleaning technology helps them spend less time cleaning and more time enjoying everyday life.

About YEEDI

YEEDI is a home cleaning technology brand dedicated to making advanced robotic vacuum technology practical, reliable, and accessible for everyday households. Guided by its philosophy of Accessible Innovation, YEEDI focuses on delivering powerful, user-friendly cleaning solutions that prioritize real-world usability, low maintenance, and long-term value.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

YEEDI Delivers Lowest-Ever Pricing on Self-Cleaning Roller Mop Robot Vacuums With Early Prime Day Deals

YEEDI Delivers Lowest-Ever Pricing on Self-Cleaning Roller Mop Robot Vacuums With Early Prime Day Deals

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