China's seven-day National Day holiday has significantly bolstered tourist arrivals at the country's scenic spots.
In Aba Tibetan and Qiang Autonomous Prefecture of southwest China's Sichuan Province, the Jiuzhaigou Valley has entered its most vibrant season, resembling a carefully arranged palette of nature's colors. The stunning scenery has attracted a significant influx of tourists.
"The scenery here is so unmatchably wonderful. Even if my son hasn't learned about Jiuzhaigou in school yet, I believe he will remember our trip here when he learns about it in class in the future," said a visitor named Shi Qianru.
During the first two days of the holiday, Jiuzhaigou received over 70,000 tourist visits, showcasing its status as a must-visit destination.
Similarly, a remarkable increase in foot traffic has also been seen at the Xuankong (Hanging) Temple in Datong City of north China's Shanxi Province, which clings to the cliffs and offers a profound connection to the area's rich cultural heritage. Over 61,900 visitors flocked to the site in the first two days of the national holiday.
"I feel a refreshing sense of awe after finishing the climbing to the Hanging Temple. The fact that the temple is embedded in the sheer cliffs is simply mind-blown," said a tourist.
Also in Shanxi, the Courtyard of the Qiao Family built in the late 1700s received over 30,000 tourist visits in the first two days of the holiday season, marking a 20 percent increase compared to the corresponding period of last year. The compound buzzes with activity as visitors tour the historical merchant estate and enjoy traditional opera performances and spontaneous cultural shows.
Statistics indicate that the mansions are expected to see a peak of 160,000 tourist visits throughout the holiday season.
China's National Day holiday bolsters tourist arrivals at scenic spots nationwide
The promo of China Media Group (CMG)'s 2026 Spring Festival Gala has been showcased at overseas Chinese New Year celebrations and city landmarks, bringing a vibrant festive atmosphere to locals and homesick Chinese people.
The Spring Festival, or the Chinese New Year, is the most important traditional holiday for Chinese people. It falls on Feb 17 this year, ushering in the Year of the Horse, the seventh animal in the 12-year Chinese zodiac cycle.
The gala's live broadcast on the eve of the festival has become a cherished part of the celebrations in hundreds of millions of homes.
The promotional video was featured at the "Icebreakers" Chinese New Year Dinner 2026 held in London, UK. The captivating audio-visual presentation showcased the unique charm of the Chinese New Year and the vigorous spirit of the Chinese people to attendees from both Chinese and British communities.
The promo was also displayed at the China-Cyprus Spring Festival Celebration Gala 2026 in Nicosia, conveying the theme of harmony and reunion that is celebrated during the Chinese New Year.
During the event, participants enjoyed splendid cultural performances including traditional opera, martial arts, acrobatics, songs and dances, as well as robot shows, and celebrated the profound friendship between the people of China and Cyprus.
Meanwhile, the promotional video for this grand gala has been played on screens across Dar es Salaam, the largest city in Tanzania. It has been continuously displayed since Saturday at the Julius Nyerere International Airport, the central business district, and outdoor billboards lining the streets, drawing local citizens and overseas Chinese in Tanzania.
"I'm really excited to watch the promotional video of the CMG's Spring Festival Gala in Tanzania. This time, I can't return home due to work reasons, but as a Chinese, I will still watch the Spring Festival Gala even if I'm in Africa as it is a must-do Chinese New Year celebration. Although I miss home, I won't feel lonely being able to watch the Spring Festival Gala with Chinese people all over the world," said Li Zhichong, a Chinese living in Tanzania.
CMG Spring Festival Gala promo shown in various countries
