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SINGAPORE, Oct. 8, 2024 /PRNewswire/ -- SEORAE is excited to announce its rebranding to SEORAE JIB, effective October 2024. This transformation embraces Korean heritage by merging the elegance of royal cuisine with the warmth of a family home, creating a refined yet comfortable dining experience that elevates Korean BBQ.
The name "Jib," meaning "home" in Korean, reflects the restaurant's philosophy of making every guest feel at home while dining like royalty. With carefully curated menus inspired by traditional royal courts and innovative modern touches, SEORAE JIB promises an unforgettable culinary experience.
TWO MENUS, ONE ROYAL EXPERIENCE
SEORAE JIB introduces an exquisite dinner experience with its innovative BBQ menu, featuring a revolutionary approach to meat preparation. As the first in Singapore to use traditional Korean Onggi Jars, meats are smoked with hay and oakwood, imparting a unique earthy fragrance and ensuring even cooking. This sensory-driven, interactive grilling experience is perfect for social gatherings, allowing guests to enjoy the art of BBQ in a welcoming atmosphere.
For lunch, SEORAE JIB offers a delightful Hanjeongsik, a full-course meal showcasing a variety of meticulously prepared Korean delicacies consisting of 10 dishes, all served in small portions. Available on weekdays until 3pm, this smokeless, hassle-free lunch is designed to make diners feel at home. (BBQ at customer tableside will not be available during this period) Within the lunch menu, guests can also savour Sotbap and hotplates, ensuring a satisfying midday meal.
By providing these two distinct menus, SEORAE JIB enriches the dining experience, catering to diverse preferences and occasions. The innovative JIB platter, complementing the dinner BBQ menu, features an array of wraps— tteok, seaweed, tortilla, and lettuce—paired with flavourful additions like pineapple, marinated raw squid, and grilled baby shrimps. Supervised grilling is also available, offering guidance on pairing variations to create an inclusive journey for first-time customers, ensuring everyone feels at ease and truly at home.
EAT LIKE ROYALS, FEEL AT HOME
With the rebranding comes a refreshed interior design that combines contemporary elegance with traditional Korean aesthetics. SEORAE JIB's new visual identity will reflect the harmony between the past and present, blending minimalist, modern décor with warm, homely touches to create a welcoming atmosphere for guests. Stay tuned to late night dining at Plaza Singapura which offers alcoholic beverages and food for gatherings that feel at home.
Join Us at SEORAE JIB from October 2024
SEORAE JIB invites everyone to come and experience the magic of Korean royal cuisine with a homely touch. Whether you're a long-time fan or a first-time visitor, this transformation marks an exciting new chapter in our journey, and we can't wait to share it with you.
SEORAE JIB will roll out in phases for all 6 existing outlets in October:
Serangoon NEX, Plaza Singapura* , Compass One,Tampines Mall, NorthPoint City (North Wing), JEM
*Late night dining available till 12am on Friday, Saturday and eve of Public Holidays.
About SEORAE JIB
SEORAE JIB, formerly known as SEORAE, is a Hanjeongsik and Korean BBQ restaurant that combines the elegance of traditional royal cuisine with the warmth of family-style hospitality. Founded by Chef Chul Park, SEORAE JIB offers a unique dining experience featuring innovative grilling techniques, a full-course Hanjeongsik meal, and late-night BBQ offerings.
SEORAE JIB continues to innovate with Chef Park's belief in keeping heritage menu offerings relevant and maintaining quality to modern consumers:
"I have learnt the culinary art from so many teachers, and over the years, I have also become a teacher to many. In all honesty, the best teacher, to me, is, and will always be, my mother.
My mother taught me the concept of combining the power of ingredients, care and time to achieve the perfect harmony in texture, flavour and nutrition in a wholesome and unpretentious way. When I curate a menu for my customers, I do it with the utmost care and attention as if I were cooking for royalty and serving it in my own home."
SINGAPORE, Oct. 8, 2024 /PRNewswire/ -- SEORAE is excited to announce its rebranding to SEORAE JIB, effective October 2024. This transformation embraces Korean heritage by merging the elegance of royal cuisine with the warmth of a family home, creating a refined yet comfortable dining experience that elevates Korean BBQ.
The name "Jib," meaning "home" in Korean, reflects the restaurant's philosophy of making every guest feel at home while dining like royalty. With carefully curated menus inspired by traditional royal courts and innovative modern touches, SEORAE JIB promises an unforgettable culinary experience.
TWO MENUS, ONE ROYAL EXPERIENCE
SEORAE JIB introduces an exquisite dinner experience with its innovative BBQ menu, featuring a revolutionary approach to meat preparation. As the first in Singapore to use traditional Korean Onggi Jars, meats are smoked with hay and oakwood, imparting a unique earthy fragrance and ensuring even cooking. This sensory-driven, interactive grilling experience is perfect for social gatherings, allowing guests to enjoy the art of BBQ in a welcoming atmosphere.
For lunch, SEORAE JIB offers a delightful Hanjeongsik, a full-course meal showcasing a variety of meticulously prepared Korean delicacies consisting of 10 dishes, all served in small portions. Available on weekdays until 3pm, this smokeless, hassle-free lunch is designed to make diners feel at home. (BBQ at customer tableside will not be available during this period) Within the lunch menu, guests can also savour Sotbap and hotplates, ensuring a satisfying midday meal.
By providing these two distinct menus, SEORAE JIB enriches the dining experience, catering to diverse preferences and occasions. The innovative JIB platter, complementing the dinner BBQ menu, features an array of wraps— tteok, seaweed, tortilla, and lettuce—paired with flavourful additions like pineapple, marinated raw squid, and grilled baby shrimps. Supervised grilling is also available, offering guidance on pairing variations to create an inclusive journey for first-time customers, ensuring everyone feels at ease and truly at home.
EAT LIKE ROYALS, FEEL AT HOME
With the rebranding comes a refreshed interior design that combines contemporary elegance with traditional Korean aesthetics. SEORAE JIB's new visual identity will reflect the harmony between the past and present, blending minimalist, modern décor with warm, homely touches to create a welcoming atmosphere for guests. Stay tuned to late night dining at Plaza Singapura which offers alcoholic beverages and food for gatherings that feel at home.
Join Us at SEORAE JIB from October 2024
SEORAE JIB invites everyone to come and experience the magic of Korean royal cuisine with a homely touch. Whether you're a long-time fan or a first-time visitor, this transformation marks an exciting new chapter in our journey, and we can't wait to share it with you.
SEORAE JIB will roll out in phases for all 6 existing outlets in October:
Serangoon NEX, Plaza Singapura* , Compass One,Tampines Mall, NorthPoint City (North Wing), JEM
*Late night dining available till 12am on Friday, Saturday and eve of Public Holidays.
About SEORAE JIB
SEORAE JIB, formerly known as SEORAE, is a Hanjeongsik and Korean BBQ restaurant that combines the elegance of traditional royal cuisine with the warmth of family-style hospitality. Founded by Chef Chul Park, SEORAE JIB offers a unique dining experience featuring innovative grilling techniques, a full-course Hanjeongsik meal, and late-night BBQ offerings.
SEORAE JIB continues to innovate with Chef Park's belief in keeping heritage menu offerings relevant and maintaining quality to modern consumers:
"I have learnt the culinary art from so many teachers, and over the years, I have also become a teacher to many. In all honesty, the best teacher, to me, is, and will always be, my mother.
My mother taught me the concept of combining the power of ingredients, care and time to achieve the perfect harmony in texture, flavour and nutrition in a wholesome and unpretentious way. When I curate a menu for my customers, I do it with the utmost care and attention as if I were cooking for royalty and serving it in my own home."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SEORAE Rebrands to SEORAE JIB, Elevating the KBBQ Experience with the Best of Both Worlds
SEORAE Rebrands to SEORAE JIB, Elevating the KBBQ Experience with the Best of Both Worlds
SEORAE Rebrands to SEORAE JIB, Elevating the KBBQ Experience with the Best of Both Worlds
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
