SANTA MONICA, Calif., Oct. 9, 2024 /PRNewswire/ -- Sporting dynamic LEDs, 80 watts of power, a rugged handle, and a carrying strap, the all-new UBOOM® X creates jam sessions everywhere users go.
The original UBOOM® was EarFun's entry into the wireless speaker space. Quickly earning praise for its performance and value, EarFun followed up with the UBOOM® L, another award-winning release. Now, EarFun is releasing a more powerful addition to its small but mighty lineup of wireless Bluetooth speakers. The UBOOM® X is a more prominent, rugged speaker with a broader feature set that integrates a durable handle and strap for the ultimate portable audio experience. Its innovative design has already won it a coveted Red Dot Design Award for 2024. The original product designer wanted to take the formula that made the previous two speakers successful and enhance and maximize the new UBOOM® X in every possible way.
80 Watts of Bliss
Having a larger footprint, the UBOOM® X is a heftier portable speaker with a presence. Even with the sturdy carrying strap, the portable speaker is still surprisingly lightweight. With two 30-watt four-inch dynamic drivers, two 10-watt 20mm silk dome tweeters, and two outward-facing passive bass radiators, EarFun's new wireless Bluetooth speaker produces a serious 80 watts of room-filling power. The newly patented Innovate JumboBassâ„¢ is EarFun's bass system that creates mind-blowing levels of low-end frequencies and is featured here for the first time.
Oluv's Gadgets Collab and EQ Customization
But the sound is greater than the sum of its specifications. EarFun's forward-thinking engineers collaborated with Austria-based music geek Oluv, the personality behind the audio review channel Oluv's Gadgets on YouTube, helping tailor 7 unique EQ settings that bring out the best of the UBOOM® X's lively sound signature. Accessing those custom EQ profiles is a breeze with EarFun's Audio App, where you can adjust your sound preferences to achieve magic.
Party Connect and RGB Show
And to expand on that magic, the UBOOM® X features a Party Connect mode that allows up to 50 UBOOM® X speakers to play in sync - perfect for multi-room gatherings and parties. While outside, there is a chance you might need some light. The UBOOM® X sports two spherical, dynamic multi-color LEDs to bring everyone to the party's center or induce a complimenting atmosphere during laidback listening. Using the EarFun Audio App, users can toggle their choice of LED color or select one of the presets.
Endless Connectivity
The UBOOM® X will be a connectivity beast. It uses the latest low-latency Bluetooth 5.3 to facilitate snappy and secure wireless connections with devices and other UBOOM® X speakers.
As a result, the battery-efficient design offers all day and some 30 hours of playback and 30-watt charging via USB-C. Opening the rubberized seal in the speaker's rear exposes the dual USB-C ports and the welcome 3.5mm auxiliary port for a wired connection. One of the USB-C ports supplies charging from the embedded power bank, allowing people to charge on the go or when they're in the great outdoors, where no power outlet is in sight. And with their smartphone connected they can answer calls with the integrated microphone and interface with Apple's Siri or Google Assistant.
Built for the Outdoors
As a true outdoor wireless speaker, the UBOOM® X is protected by IP67-grade water resistance and their proprietary waterproofing SweatShieldâ„¢ technology. While many speakers can suffer a hit in audio quality due to trade-offs from weatherproofing or enhancing material integrity, EarFun's UBOOM® X offers multiple indoor and outdoor modes to ensure the best performance based on users' environment. Sound quality remains at the forefront of EarFun's philosophy.
Price and Availability
The UBOOM® X now is available on myearfun.com and Amazon.com at $159.99.
For more information on EarFun UBOOM® X and the rest of the EarFun wireless audio collection, visit www.myearfun.com.
About EarFun
EarFun, an audio brand established in California in 2018, is run by an experienced group of industrial designers, acoustic engineers and music enthusiasts who shared the goal of creating next-generation wireless audio devices. The EarFun team is driven by a passion for music and a commitment to delivering solutions that use the latest technology to improve sound for wireless audio products. EarFun has become one of the most acclaimed wireless audio brands worldwide within just 3 years.
Media Contact: Helen Shaw, marketing@myearfun.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
EarFun's New UBOOM® X Speaker is a Massive 80W Portable Speaker That Unleashes All the Thrills
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
