China Media Group (CMG) announced on Thursday to deepen cooperation with Dongfeng Motor, one of the country's largest car manufacturers, on developing advanced broadcast vehicles and other sophisticated facilities at a ceremony held in Beijing.
As one of CMG's iconic technical equipment, its ultra-high-definition broadcast vehicles have achieved domestic production in multiple key technologies, breaking the long-standing reliance on imports, said CMG deputy director Hu Jinjun at the ceremony.
Stressing that Thursday's event marked a new chapter for collaboration between CMG and Dongfeng Motor Corporation, Hu said the two sides will continue to enhance their independent innovation capabilities, comprehensively advance the construction of the all-media communication system, and jointly tell well the stories of Chinese brands.
Dongfeng delivered its Tianlong GX diesel-powered tractor head to CMG on the day, which is compatible with various types of broadcast vehicle bodies currently in use by CMG.
The tractor head is a high-end heavy truck product independently developed by Dongfeng, with multiple indicators reaching international advanced levels, said Yang Qing, chairman of Dongfeng Motor Corp.
Yang pledged to fully support CMG's broadcasting business, eying closer cooperation with CMG to jointly promote the development of domestic brands and serve national economic growth.
The two sides also agreed to expand their partnership in aspects such as media convergence and industry-institute joint research to set a new example for cooperation between state-owned media and enterprises.
CMG deepens cooperation with Dongfeng Motor
