Baseus Officially Launches in Over 1,400 U.S. Target Stores

NEW YORK, Oct. 14, 2024 /PRNewswire/ -- Baseus, a global leader in consumer electronics and accessories, proudly announces its debut in Target, one of the largest retail chains in the U.S. Starting this month, Baseus products will be available in over 1,400 Target locations across major states, including California, Texas, Florida, New York, and Illinois. This milestone marks a pivotal step in Baseus' strategic expansion into the U.S. market, showcasing the brand's growing influence and commitment to delivering innovative, user-centric products to American consumers.

Baseus x Target: Elevating Consumer Experience

Target, a Fortune 500 company, is recognized as the second-largest retailer in the U.S., offering premium products at accessible prices. The store attracts a diverse range of shoppers—from luxury buyers to those seeking quality, design, and individuality. By introducing Baseus' high-performance and stylish electronics at Target, consumers now have direct access to cutting-edge technology that blends practicality with innovation.

Key product series featured in Baseus' Target Stores are:

Baseus PicoGo Series

The PicoGo Series offers a range of smart, ultra-portable charging solutions designed for daily adventures. With pocket-sized power banks, tangle-free charging cables, and sleek wireless chargers, the PicoGo Series provides reliable, convenient power on the go. Each product is designed for effortless charging, ensuring users always have power within reach.

Baseus PicoGo Qi2 Magnetic Power Bank with Rotatable Stand 5000mAh 20W

Qi2 Certified Ultra-Fast Wireless Charging: The new Baseus PicoGo Magnetic Power Bank boasts an impressive 5000mAh capacity and is Qi2-certified to provide ultra-fast 20W charging power like no other.

2-in-1 Wired and Wireless Function: Get the best of both worlds with the Baseus PicoGo 5000mAh Magnetic Power Bank with both wireless and wired charging capabilities. Experience diverse power with a 20W max output through a USB-C port or a 15W max output with wireless charging – providing the best combination of portability and desk gripping features.

Ultra-Slim Design: Enjoy a sleek and portable design with the 0.54-inch thickness of the Baseus PicoGo 5000mAh Magnetic Power Bank – ensuring that your power bank can be easily stored for traveling and different working environments.

360° Adjustable Kickstand: Recharge from every angle with a 360° adjustable kickstand on the Baseus PicoGo 5000mAh Magnetic Power Bank. This flexibility and stability ensure an efficient and seamless charging experience.

Multiple Charging Protection Protocols: For maximum safety, the Baseus PicoGo 5000mAh Magnetic Power Bank also comes equipped with several protocols and protections in place to keep your charging experience smooth and safe.

As a company that strives for excellence, Baseus is committed to producing products that do more for users and their diverse lifestyles. The Baseus PicoGo Series is proof of what happens when expert skills, intelligent design, and a dedication to user experience come together to form brilliant and innovative technologies.

MSRP: $39.99

Baseus Nomos Series

The Nomos Series is crafted for the modern hybrid work lifestyle, where the boundary between work and life is constantly evolving. It delivers powerful, flexible, and efficient charging solutions for both desk use and on-the-go convenience. The Nomos Series combines innovation and simplicity, keeping users connected wherever they are.

Baseus Nomos Qi2 3-in-1 Power Bank with Built-in USB-C Cable 45W 10000mAh

3-in-1 Design: The Nomos Qi2 Magnetic Bracket Power Bank features wired charging, wireless charging, and a built-in kickstand for charging 3 devices simultaneously along with 3 types of charging to adapt to your lifestyle and organizational needs – making it perfect for remote working and travel.

Efficient and Simultaneous Fast Charging: Enjoy seamless charging with the Nomos Qi2 Magnetic Bracket Power Bank that has a 10000mAh capacity and provides Qi2-certified 15W ultra-fast wireless charging and 45W wired charging.

Compact and Portable Design: The Nomos Qi2 Magnetic Bracket Power Bank is also the world's slimmest KickStand Magnetic Power Bank with 45W wired fast charging and 15W wireless fast charging. Measuring only 106mm x 67.8mm x 19.6mm in size – the compact and thin design makes it easy to carry especially when traveling, and makes your desk space neater while seamlessly fitting into bags and pockets.

Built-In Kickstand and Digital Display: The convenient kickstand ensures that the power bank can be used to hold smartphones vertically and horizontally as you see fit. The smart digital display also provides real-time accurate readings of the charging status and power output.

MSRP: $69.99

Baseus Pathfinder Series Free2Draw Fast Charging Data Cable Type-C to Type-C 100W (White & Blue)

Stretchable, Tangle-Free Design: The Pathfinder Series features an innovative retractable design, allowing you to pull out the cable as needed and retract it smoothly for easy, tangle-free storage. Perfect for on-the-go use, it provides a clutter-free solution for charging and data transfer.

100W PD Fast Charging for Multiple Devices: Delivering a maximum output of 100W, this cable supports fast charging for a wide range of devices, including phones, tablets, and laptops, ensuring your devices are powered up quickly and efficiently.

Smart and Safe Charging: Equipped with an E-Marker smart chip, the Pathfinder cable intelligently identifies connected devices, and adjusts current and voltage accordingly, providing safe, optimized charging for all your devices.

High-Speed Data Transfer: With a data transmission rate of up to 480Mbps, this cable ensures fast and reliable syncing of files, making it equally efficient for charging and data transfer tasks.

Compact and Convenient: Designed for portability and convenience, the cable is compact enough to fit easily in bags or pockets, making it the perfect companion for daily use or travel.

MSRP: $14.99

A Key Milestone in Baseus' U.S. Expansion

Baseus' entry into Target signifies more than an increase in retail presence; it marks a significant step in the brand's long-term strategy to penetrate the competitive U.S. consumer electronics market. As one of the top three brick-and-mortar retailers in the U.S., Target offers unparalleled visibility to millions of consumers, further solidifying Baseus' position as a trusted and innovative brand.

ABOUT BASEUS

Founded in 2011, Baseus was created with a deep commitment to user needs. The company embodies its slogan: Practical. Reliable. Base on User. This reflects its mission to deliverultimate practicality,  solving user problems with outstanding design and stylish products that also ensure reliability, high quality, and cost-effectiveness. Baseus offers a wide range of products, including portable chargers, desktop chargers, wall Chargers, wireless earbuds, and docking stations. With 300 million satisfied users and over 6 billion services provided, Baseus delivers over 100 million practical and aesthetically pleasing products each year, continually enhancing the user experience. Join the Baseus family today and discover a new world of technological innovation.

Media Contact:
Name: Baseus PR Team
Phone: +1 (213) 512-7063
Email: pr@baseus.com
Baseus Technology (HK) Co., Ltd
Baseus Official Website:  https://www.baseus.com/

NEW YORK, Oct. 14, 2024 /PRNewswire/ -- Baseus, a global leader in consumer electronics and accessories, proudly announces its debut in Target, one of the largest retail chains in the U.S. Starting this month, Baseus products will be available in over 1,400 Target locations across major states, including California, Texas, Florida, New York, and Illinois. This milestone marks a pivotal step in Baseus' strategic expansion into the U.S. market, showcasing the brand's growing influence and commitment to delivering innovative, user-centric products to American consumers.

Baseus x Target: Elevating Consumer Experience

Target, a Fortune 500 company, is recognized as the second-largest retailer in the U.S., offering premium products at accessible prices. The store attracts a diverse range of shoppers—from luxury buyers to those seeking quality, design, and individuality. By introducing Baseus' high-performance and stylish electronics at Target, consumers now have direct access to cutting-edge technology that blends practicality with innovation.

Key product series featured in Baseus' Target Stores are:

Baseus PicoGo Series

The PicoGo Series offers a range of smart, ultra-portable charging solutions designed for daily adventures. With pocket-sized power banks, tangle-free charging cables, and sleek wireless chargers, the PicoGo Series provides reliable, convenient power on the go. Each product is designed for effortless charging, ensuring users always have power within reach.

Baseus PicoGo Qi2 Magnetic Power Bank with Rotatable Stand 5000mAh 20W

Qi2 Certified Ultra-Fast Wireless Charging: The new Baseus PicoGo Magnetic Power Bank boasts an impressive 5000mAh capacity and is Qi2-certified to provide ultra-fast 20W charging power like no other.

2-in-1 Wired and Wireless Function: Get the best of both worlds with the Baseus PicoGo 5000mAh Magnetic Power Bank with both wireless and wired charging capabilities. Experience diverse power with a 20W max output through a USB-C port or a 15W max output with wireless charging – providing the best combination of portability and desk gripping features.

Ultra-Slim Design: Enjoy a sleek and portable design with the 0.54-inch thickness of the Baseus PicoGo 5000mAh Magnetic Power Bank – ensuring that your power bank can be easily stored for traveling and different working environments.

360° Adjustable Kickstand: Recharge from every angle with a 360° adjustable kickstand on the Baseus PicoGo 5000mAh Magnetic Power Bank. This flexibility and stability ensure an efficient and seamless charging experience.

Multiple Charging Protection Protocols: For maximum safety, the Baseus PicoGo 5000mAh Magnetic Power Bank also comes equipped with several protocols and protections in place to keep your charging experience smooth and safe.

As a company that strives for excellence, Baseus is committed to producing products that do more for users and their diverse lifestyles. The Baseus PicoGo Series is proof of what happens when expert skills, intelligent design, and a dedication to user experience come together to form brilliant and innovative technologies.

MSRP: $39.99

Baseus Nomos Series

The Nomos Series is crafted for the modern hybrid work lifestyle, where the boundary between work and life is constantly evolving. It delivers powerful, flexible, and efficient charging solutions for both desk use and on-the-go convenience. The Nomos Series combines innovation and simplicity, keeping users connected wherever they are.

Baseus Nomos Qi2 3-in-1 Power Bank with Built-in USB-C Cable 45W 10000mAh

3-in-1 Design: The Nomos Qi2 Magnetic Bracket Power Bank features wired charging, wireless charging, and a built-in kickstand for charging 3 devices simultaneously along with 3 types of charging to adapt to your lifestyle and organizational needs – making it perfect for remote working and travel.

Efficient and Simultaneous Fast Charging: Enjoy seamless charging with the Nomos Qi2 Magnetic Bracket Power Bank that has a 10000mAh capacity and provides Qi2-certified 15W ultra-fast wireless charging and 45W wired charging.

Compact and Portable Design: The Nomos Qi2 Magnetic Bracket Power Bank is also the world's slimmest KickStand Magnetic Power Bank with 45W wired fast charging and 15W wireless fast charging. Measuring only 106mm x 67.8mm x 19.6mm in size – the compact and thin design makes it easy to carry especially when traveling, and makes your desk space neater while seamlessly fitting into bags and pockets.

Built-In Kickstand and Digital Display: The convenient kickstand ensures that the power bank can be used to hold smartphones vertically and horizontally as you see fit. The smart digital display also provides real-time accurate readings of the charging status and power output.

MSRP: $69.99

Baseus Pathfinder Series Free2Draw Fast Charging Data Cable Type-C to Type-C 100W (White & Blue)

Stretchable, Tangle-Free Design: The Pathfinder Series features an innovative retractable design, allowing you to pull out the cable as needed and retract it smoothly for easy, tangle-free storage. Perfect for on-the-go use, it provides a clutter-free solution for charging and data transfer.

100W PD Fast Charging for Multiple Devices: Delivering a maximum output of 100W, this cable supports fast charging for a wide range of devices, including phones, tablets, and laptops, ensuring your devices are powered up quickly and efficiently.

Smart and Safe Charging: Equipped with an E-Marker smart chip, the Pathfinder cable intelligently identifies connected devices, and adjusts current and voltage accordingly, providing safe, optimized charging for all your devices.

High-Speed Data Transfer: With a data transmission rate of up to 480Mbps, this cable ensures fast and reliable syncing of files, making it equally efficient for charging and data transfer tasks.

Compact and Convenient: Designed for portability and convenience, the cable is compact enough to fit easily in bags or pockets, making it the perfect companion for daily use or travel.

MSRP: $14.99

A Key Milestone in Baseus' U.S. Expansion

Baseus' entry into Target signifies more than an increase in retail presence; it marks a significant step in the brand's long-term strategy to penetrate the competitive U.S. consumer electronics market. As one of the top three brick-and-mortar retailers in the U.S., Target offers unparalleled visibility to millions of consumers, further solidifying Baseus' position as a trusted and innovative brand.

ABOUT BASEUS

Founded in 2011, Baseus was created with a deep commitment to user needs. The company embodies its slogan: Practical. Reliable. Base on User. This reflects its mission to deliverultimate practicality,  solving user problems with outstanding design and stylish products that also ensure reliability, high quality, and cost-effectiveness. Baseus offers a wide range of products, including portable chargers, desktop chargers, wall Chargers, wireless earbuds, and docking stations. With 300 million satisfied users and over 6 billion services provided, Baseus delivers over 100 million practical and aesthetically pleasing products each year, continually enhancing the user experience. Join the Baseus family today and discover a new world of technological innovation.

Media Contact:
Name: Baseus PR Team
Phone: +1 (213) 512-7063
Email: pr@baseus.com
Baseus Technology (HK) Co., Ltd
Baseus Official Website:  https://www.baseus.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Baseus Officially Launches in Over 1,400 U.S. Target Stores

• Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
• Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more

SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.

"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."

According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI¹.

For more information, please visit https://www.supermicro.com/en/products/edge/servers

Supermicro Complete and Scalable Edge AI Infrastructure

Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.

Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.

For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.

When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.

Supermicro Intelligent Store Partners

Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.

• Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.

"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."

• Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.

"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.

• LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."

• • Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.

"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.

Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."

• Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
• Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.

Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."

These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF

¹Source: "NVIDIA State of AI in Retail and CPG" 2026

About Super Micro Computer, Inc.

Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).

Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names, and trademarks are the property of their respective owners.

 

• Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
• Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more

SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.

"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."

According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI¹.

For more information, please visit https://www.supermicro.com/en/products/edge/servers

Supermicro Complete and Scalable Edge AI Infrastructure

Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.

Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.

For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.

When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.

Supermicro Intelligent Store Partners

Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.

• Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.

"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."

• Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.

"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.

• LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."

• • Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.

"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.

Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."

• Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
• Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.

Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."

These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF

¹Source: "NVIDIA State of AI in Retail and CPG" 2026

About Super Micro Computer, Inc.

Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).

Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names, and trademarks are the property of their respective owners.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Supermicro Announces Intelligent In-Store Retail Solutions in Collaboration with a Broad Range of Industry Partners