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- Exciting new partnership will see Tiger® Beer and Manchester United deepen fan connections globally with an initial focus on Asia, where Tiger® Beer is the leading premium beer
- New research commissioned by Tiger® Beer explores fan experiences and how this partnership can elevate game day experiences and connect fans worldwide, regardless of where they cheer from
SINGAPORE, Oct. 17, 2024 /PRNewswire/ -- Tiger® Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally.
The partnership launches at an exciting moment in Tiger® Beer's bold brand evolution, heralding a new era for the company and its football-loving consumers. In its initial stage the focus will be on connecting with the large Manchester United supporter base in Asia, where Tiger® is the number one premium beer among consumers, providing an unparalleled platform to activate the partnership.
Ahead of the launch, Tiger® Beer conducted a survey with 2,000 football fans in Asia and results revealed that 70% of supporters view fan engagement activities as an essential way to deepen their connection with their chosen club and 95% expressed that football has the capability to unite and build long-lasting community bonds.
Harnessing the insight from the survey, Tiger® Beer and Southeast Asia's #1 football team, Manchester United, have committed to delivering exciting and innovative experiences to deepen the connection between the fans and the club. These events include co-branded watch parties, opportunities to win prizes to travel to Manchester to experience a matchday at Old Trafford, as well as bringing a first-of-its-kind street football event to the Asia region - providing local talent with training and mentorship advice from Manchester United coaches and club legends.
Sean O'Donnell, Global Brand Director of Tiger® Beer, expressed his excitement: "We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide. Football has always been a natural association for Tiger®â€”it's a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things. This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger® in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe."
Florence Lafaye, Commercial Director at Manchester United, added: "Tiger® Beer's dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger® Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community."
The partnership is announced ahead of Manchester United's English Premier League match against Brentford FC where Tiger® Beer's brand will be showcased for the first time in Old Trafford on LED boards within the famous stadium.
Fans are invited to join the journey as Tiger® Beer and Manchester United come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer and @manchesterunited on Instagram for exclusive events, promotions, and opportunities to engage with their favourite club like never before.
About Tiger®:
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.
For more information, please visit www.tigerbeer.com
About Manchester United:
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world's leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Tiger Beer | Manchester United: Together Roars Louder
- Exciting new partnership will see Tiger® Beer and Manchester United deepen fan connections globally with an initial focus on Asia, where Tiger® Beer is the leading premium beer
- New research commissioned by Tiger® Beer explores fan experiences and how this partnership can elevate game day experiences and connect fans worldwide, regardless of where they cheer from
SINGAPORE, Oct. 17, 2024 /PRNewswire/ -- Tiger® Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally.
The partnership launches at an exciting moment in Tiger® Beer's bold brand evolution, heralding a new era for the company and its football-loving consumers. In its initial stage the focus will be on connecting with the large Manchester United supporter base in Asia, where Tiger® is the number one premium beer among consumers, providing an unparalleled platform to activate the partnership.
Ahead of the launch, Tiger® Beer conducted a survey with 2,000 football fans in Asia and results revealed that 70% of supporters view fan engagement activities as an essential way to deepen their connection with their chosen club and 95% expressed that football has the capability to unite and build long-lasting community bonds.
Harnessing the insight from the survey, Tiger® Beer and Southeast Asia's #1 football team, Manchester United, have committed to delivering exciting and innovative experiences to deepen the connection between the fans and the club. These events include co-branded watch parties, opportunities to win prizes to travel to Manchester to experience a matchday at Old Trafford, as well as bringing a first-of-its-kind street football event to the Asia region - providing local talent with training and mentorship advice from Manchester United coaches and club legends.
Sean O'Donnell, Global Brand Director of Tiger® Beer, expressed his excitement: "We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide. Football has always been a natural association for Tiger®â€”it's a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things. This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger® in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe."
Florence Lafaye, Commercial Director at Manchester United, added: "Tiger® Beer's dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger® Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community."
The partnership is announced ahead of Manchester United's English Premier League match against Brentford FC where Tiger® Beer's brand will be showcased for the first time in Old Trafford on LED boards within the famous stadium.
Fans are invited to join the journey as Tiger® Beer and Manchester United come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer and @manchesterunited on Instagram for exclusive events, promotions, and opportunities to engage with their favourite club like never before.
About Tiger®:
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.
For more information, please visit www.tigerbeer.com
About Manchester United:
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world's leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Tiger Beer | Manchester United: Together Roars Louder
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tiger® Beer Becomes the Official Beer Partner of Manchester United
Tiger® Beer Becomes the Official Beer Partner of Manchester United
Tiger® Beer Becomes the Official Beer Partner of Manchester United
GUANGZHOU, China, April 18, 2026 /PRNewswire/ -- On April 15, the 139th Canton Fair opened in Guangzhou. As one of the world's largest trade events, it gathers global buyers and leading manufacturers. TAILG participated under "Tech TAILG. Leading Globally," presenting its full lineup of flagship products and demonstrating strength in electric mobility and global development.
On the opening day, TAILG appeared with one of the largest booth areas in the exhibition hall. Visitor traffic remained high throughout the day. Buyers from Europe, the Americas, and other regions—including new and long-term partners—visited the booth, highlighting TAILG's global appeal.
Frontier Tech and Flagship Products
At the exhibition, TAILG showcased 22 models, including electric motorcycles, e-bikes, electric bicycles, and electric tricycles, meeting diverse mobility needs across global markets.
The F91 Ultra-L fast-charging model made a key appearance, featuring automotive-grade fast-charging technology and an integrated "vehicle + charging station" solution. It offers up to 150 km range and is equipped with a 50,000cd intelligent headlight and a TCS traction control system, delivering balanced performance in power, safety, and lighting.
The upgraded F55 model also attracted attention, featuring a refreshed design and optimized power system, further strengthening its competitiveness in global markets.
Global Presence and Trust
TAILG focuses on real-world mobility needs, optimizing product performance and supply capabilities worldwide. With years of overseas experience, its products have achieved stable performance in markets such as Vietnam, Iraq, and Morocco, supported by expanding distribution networks.
As a partner of the United Nations in electric mobility, TAILG participates in global low-carbon initiatives with international organizations to promote sustainable transport solutions.
Global Strategy
TAILG's global leadership is built on its integrated R&D, manufacturing, and sales system. The company operates a national-level CNAS laboratory and a global low-carbon mobility research institute, holding over 2,000 patents and multiple international design awards.
It has established seven global R&D and production bases with an annual capacity of over 10 million units, ensuring stable global supply. Its retail network spans more than 27,000 stores across over 70 countries and regions.
Through continuous expansion, TAILG is strengthening its position in the electric mobility industry.
From the Canton Fair, TAILG accelerates global expansion through innovation. Looking ahead, the brand will deepen its global presence, enhance competitiveness, and expand its international market reach.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Tech TAILG. Leading Globally: TAILG Showcases at the 139th Canton Fair
Tech TAILG. Leading Globally: TAILG Showcases at the 139th Canton Fair
