- The new vitola was revealed by Tabacalera, S.L.U. and the Club Pasión Habanos to over 400 Habanos aficionados during an exclusive event held at the famous Las Ventas bullring in Madrid
- H. Upmann Magnum Finite Limited Edition 2024 (53 ring gauge x 130 mm length), with its special aging, offers an exceptional experience, combining tradition and exclusivity
HAVANA, Cuba, Oct. 30, 2024 /PRNewswire/ -- Habanos, S.A., together with its partner and exclusive distributor for the Spanish market, Tabacalera, S.L.U., presented the new vitola of the H. Upmann brand, Magnum Finite Limited Edition 2024, in a world premiere. This event, organized by the Club Pasión Habanos under the name El ruedo de H. Upmann, took place at the emblematic Las Ventas bullring in Madrid, Spain, bringing together Habanos aficionados and experts for a magical evening full of surprises.
H. Upmann Magnum Finite Limited Edition 2024 (53 ring gauge x 130 mm length) stands out not only for its elegance but also for its exclusivity. It is a vitola designed for aficionados seeking a unique and sophisticated experience, combining the heritage and brand's tradition, its refined Habanos, with a light to medium strength, and the characteristic aging of at least two years for Limited Editions. H. Upmann Magnum Finite is the result of a meticulous crafting process, using wrapper, filler, and binder leaves from the Vuelta Abajo* plantations, where the world's best tobacco is produced, in Pinar del Rio* region, Cuba*.
Magnum Finite comes in an exclusive box of 25 units, reaffirming its limited nature, reflecting the quality and exclusivity of this Limited Edition.
A GRAND LAUNCH IN A UNIQUE PLACE
The launch of this magnificent vitola took place in one of the most iconic locations in the Spanish capital. The arches and inner gates of the Las Ventas bullring, a space filled with charm, history, and culture, hosted an exquisite cocktail where attendees enjoyed a selection of gourmet products including Lustau wines, Código 1530 Tequila cocktails, and the finest Iberian ham from 959 Ibéricos, along with a showcase of the best local cuisine. Guests also began to enjoy the Half Corona and Magnum 46 vitolas, from the H. Upmann brand.
Following this, the guests moved to the ring, where they were treated to a seated dinner under a specially decorated marquee for the occasion. The evening was accompanied by a high-level performance by the company of the acclaimed Aaron Vivancos, artistic director, choreographer, and composer, whose performance captivated all attendees.
The highlight of the night was the presentation of the H. Upmann Magnum Finite Limited Edition 2024, a gem that captures the essence of the brand and its commitment to the highest quality and tradition.
Tasting Notes:
Wrapper: caramel-colored, smooth, silky, oily, and shiny
Flavor: creamy, woody, toasted, earthy, with vegetal and mineral hints, ripe fruit, sweetness, and light spices leaving a finish of hay, smoked cedar, damp earth, moss, iodine hints, dried plum, vanilla, nutmeg, and molasses.
Aroma: tobacco, woody, toasted, herbal, ripe fruit, spicy and sweet, leaving memories of smoked cedar, leather, raisin, coffee, cocoa, clove, vanilla, and molasses.
Strength: light to medium
Draw: very good
Combustion: very even and uniform
Ash: dark gray with medium gray streaks, both matte
Smoking time: approx. 60 minutes
Brand: H. Upmann
Market name: Magnum Finite
Factory name: Singulares
Measurements: 53 ring gauge x 130 mm length
Presentation: Box of 25 units
*(P.A.O.) Protected Appellations of Origin
To download high resolution images of the product, click here.
HAVANA, Cuba, Oct. 30, 2024 /PRNewswire/ -- Habanos, S.A., together with its partner and exclusive distributor for the Spanish market, Tabacalera, S.L.U., presented the new vitola of the H. Upmann brand, Magnum Finite Limited Edition 2024, in a world premiere. This event, organized by the Club Pasión Habanos under the name El ruedo de H. Upmann, took place at the emblematic Las Ventas bullring in Madrid, Spain, bringing together Habanos aficionados and experts for a magical evening full of surprises.
H. Upmann Magnum Finite Limited Edition 2024 (53 ring gauge x 130 mm length) stands out not only for its elegance but also for its exclusivity. It is a vitola designed for aficionados seeking a unique and sophisticated experience, combining the heritage and brand's tradition, its refined Habanos, with a light to medium strength, and the characteristic aging of at least two years for Limited Editions. H. Upmann Magnum Finite is the result of a meticulous crafting process, using wrapper, filler, and binder leaves from the Vuelta Abajo* plantations, where the world's best tobacco is produced, in Pinar del Rio* region, Cuba*.
Magnum Finite comes in an exclusive box of 25 units, reaffirming its limited nature, reflecting the quality and exclusivity of this Limited Edition.
A GRAND LAUNCH IN A UNIQUE PLACE
The launch of this magnificent vitola took place in one of the most iconic locations in the Spanish capital. The arches and inner gates of the Las Ventas bullring, a space filled with charm, history, and culture, hosted an exquisite cocktail where attendees enjoyed a selection of gourmet products including Lustau wines, Código 1530 Tequila cocktails, and the finest Iberian ham from 959 Ibéricos, along with a showcase of the best local cuisine. Guests also began to enjoy the Half Corona and Magnum 46 vitolas, from the H. Upmann brand.
Following this, the guests moved to the ring, where they were treated to a seated dinner under a specially decorated marquee for the occasion. The evening was accompanied by a high-level performance by the company of the acclaimed Aaron Vivancos, artistic director, choreographer, and composer, whose performance captivated all attendees.
The highlight of the night was the presentation of the H. Upmann Magnum Finite Limited Edition 2024, a gem that captures the essence of the brand and its commitment to the highest quality and tradition.
Tasting Notes:
Wrapper: caramel-colored, smooth, silky, oily, and shiny
Flavor: creamy, woody, toasted, earthy, with vegetal and mineral hints, ripe fruit, sweetness, and light spices leaving a finish of hay, smoked cedar, damp earth, moss, iodine hints, dried plum, vanilla, nutmeg, and molasses.
Aroma: tobacco, woody, toasted, herbal, ripe fruit, spicy and sweet, leaving memories of smoked cedar, leather, raisin, coffee, cocoa, clove, vanilla, and molasses.
Strength: light to medium
Draw: very good
Combustion: very even and uniform
Ash: dark gray with medium gray streaks, both matte
Smoking time: approx. 60 minutes
Brand: H. Upmann
Market name: Magnum Finite
Factory name: Singulares
Measurements: 53 ring gauge x 130 mm length
Presentation: Box of 25 units
*(P.A.O.) Protected Appellations of Origin
To download high resolution images of the product, click here.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HABANOS, S.A. PRESENTED IN A WORLD PREMIERE IN SPAIN: H. UPMANN MAGNUM FINITE LIMITED EDITION 2024
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
