The 2024 Cisco Consumer Privacy Survey* reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%).
63% of consumers believe AI can be useful in improving their lives, and 59% say strong privacy laws make them more comfortable sharing information in AI applications.
30% of Generative AI users enter personal or confidential information into these tools despite 84% saying they are concerned about data entered in GenAI going public.
SAN JOSE, Calif., Oct. 30, 2024 /PRNewswire/ -- Today, Cisco (NASDAQ: CSCO) released its 2024 Consumer Privacy Survey, an annual global review of consumer perception and behavior regarding data privacy. This year's survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence (AI).
Awareness of privacy laws enhances consumer confidence in AI
Consumer awareness is on the rise. This year, 53% report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected (81%) compared to those who are unaware (44%).
"Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies," says Harvey Jang, Cisco Vice President and Chief Privacy Officer. "Nearly 60% of consumers aware of privacy laws are comfortable using AI. Broadening awareness and educating consumers about their privacy rights will empower them to make informed decisions and foster greater trust in emerging technologies."
The opportunities and challenges of Generative AI
The survey reveals that 63% believe AI can be useful in improving their lives. The use of Generative AI (GenAI) has nearly doubled, with 23% of respondents using it regularly, up from 12% last year. However, 44% of surveyed consumers remain unaware of GenAI. While users say they are gaining significant value from GenAI supporting content creation work, they are concerned about safety, potential misuse and societal risks.
"AI's growing influence in our daily lives brings attention to the need for its responsible and safe use," says Dev Stahlkopf, Cisco's Chief Legal Officer and Executive Vice President. "78% of surveyed consumers feel that it is the responsibility of businesses to employ AI ethically, which underscores the vital relationship between Responsible AI and consumer trust."
Focusing on privacy, 30% of GenAI users say they enter personal or confidential information, including financial and health details, into GenAI tools. This is despite 84% being concerned about that data going public.
Young adults take action to protect privacy, seniors fall behind
Privacy and data protection has evolved from relative obscurity to a customer requirement with more than 75% of consumers saying they won't purchase from an organization they don't trust with their data. This translates into concrete actions as more consumers are becoming "Privacy Active," particularly younger ones. To safeguard their privacy, 49% of consumers aged 25-34 have switched companies or providers over their data policies or data-sharing practices, compared to just 18% of those aged 75+.
The survey found that consumers aged 25-34 are also most aware of their privacy rights (64% vs. 33% of those aged 65+). It also shows a significant increase (36% vs. 28% last year) in how consumers exercise their right to access, correct, delete or transfer their personal data via Data Subject Access Requests (DSARs). Once more, younger consumers lead the way, with 46% of them taking these actions, compared to only 16% of those aged 65+.
In addition, consumers are leveraging security tools to safeguard their data. In the 12 months prior to the survey, 67% reviewed or updated their privacy settings in apps or platforms. 68% say they use multi-factor authentication, and 61% use a password manager to protect and keep track of their passwords.
"Data is an asset we all must actively work to protect," says Anthony Grieco, Cisco Senior Vice President and Chief Security and Trust Officer. "From using multi-factor authentication to making sure that users know very clearly and easily who can access information as it is shared, we are encouraged by respondents taking action to protect their personal information."
Consumers support strong privacy protections and favor more consistent rules
A significant majority (70%) of all consumers surveyed believe that privacy laws have a positive impact, with only 5% perceiving a negative impact. They increasingly favor privacy protections, with 77% of respondents supporting similar rules across countries and regions to ensure baseline privacy protections. In the US, 81% of respondents favor a US Federal Privacy law.
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The Cisco 2024 Consumer Privacy Survey is an annual global review of consumers' perceptions and behaviors on data privacy. The 6th edition of this research surveyed anonymously 2600 consumers in Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Spain, UK, US.
Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
The 2024 Cisco Consumer Privacy Survey* reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%).
63% of consumers believe AI can be useful in improving their lives, and 59% say strong privacy laws make them more comfortable sharing information in AI applications.
30% of Generative AI users enter personal or confidential information into these tools despite 84% saying they are concerned about data entered in GenAI going public.
SAN JOSE, Calif., Oct. 30, 2024 /PRNewswire/ -- Today, Cisco (NASDAQ: CSCO) released its 2024 Consumer Privacy Survey, an annual global review of consumer perception and behavior regarding data privacy. This year's survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence (AI).
Awareness of privacy laws enhances consumer confidence in AI
Consumer awareness is on the rise. This year, 53% report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected (81%) compared to those who are unaware (44%).
"Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies," says Harvey Jang, Cisco Vice President and Chief Privacy Officer. "Nearly 60% of consumers aware of privacy laws are comfortable using AI. Broadening awareness and educating consumers about their privacy rights will empower them to make informed decisions and foster greater trust in emerging technologies."
The opportunities and challenges of Generative AI
The survey reveals that 63% believe AI can be useful in improving their lives. The use of Generative AI (GenAI) has nearly doubled, with 23% of respondents using it regularly, up from 12% last year. However, 44% of surveyed consumers remain unaware of GenAI. While users say they are gaining significant value from GenAI supporting content creation work, they are concerned about safety, potential misuse and societal risks.
"AI's growing influence in our daily lives brings attention to the need for its responsible and safe use," says Dev Stahlkopf, Cisco's Chief Legal Officer and Executive Vice President. "78% of surveyed consumers feel that it is the responsibility of businesses to employ AI ethically, which underscores the vital relationship between Responsible AI and consumer trust."
Focusing on privacy, 30% of GenAI users say they enter personal or confidential information, including financial and health details, into GenAI tools. This is despite 84% being concerned about that data going public.
Young adults take action to protect privacy, seniors fall behind
Privacy and data protection has evolved from relative obscurity to a customer requirement with more than 75% of consumers saying they won't purchase from an organization they don't trust with their data. This translates into concrete actions as more consumers are becoming "Privacy Active," particularly younger ones. To safeguard their privacy, 49% of consumers aged 25-34 have switched companies or providers over their data policies or data-sharing practices, compared to just 18% of those aged 75+.
The survey found that consumers aged 25-34 are also most aware of their privacy rights (64% vs. 33% of those aged 65+). It also shows a significant increase (36% vs. 28% last year) in how consumers exercise their right to access, correct, delete or transfer their personal data via Data Subject Access Requests (DSARs). Once more, younger consumers lead the way, with 46% of them taking these actions, compared to only 16% of those aged 65+.
In addition, consumers are leveraging security tools to safeguard their data. In the 12 months prior to the survey, 67% reviewed or updated their privacy settings in apps or platforms. 68% say they use multi-factor authentication, and 61% use a password manager to protect and keep track of their passwords.
"Data is an asset we all must actively work to protect," says Anthony Grieco, Cisco Senior Vice President and Chief Security and Trust Officer. "From using multi-factor authentication to making sure that users know very clearly and easily who can access information as it is shared, we are encouraged by respondents taking action to protect their personal information."
Consumers support strong privacy protections and favor more consistent rules
A significant majority (70%) of all consumers surveyed believe that privacy laws have a positive impact, with only 5% perceiving a negative impact. They increasingly favor privacy protections, with 77% of respondents supporting similar rules across countries and regions to ensure baseline privacy protections. In the US, 81% of respondents favor a US Federal Privacy law.
*
The Cisco 2024 Consumer Privacy Survey is an annual global review of consumers' perceptions and behaviors on data privacy. The 6th edition of this research surveyed anonymously 2600 consumers in Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Spain, UK, US.
Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NEW YORK, Dec. 23, 2025 /PRNewswire/ -- The latest winners of the MUSE Design Awards have just been announced, and Skydream — a global innovator in the RV industry — has stood out from the competition. Its next-gen new-energy smart travel trailer for off-grid travel, Space Camping, has been honored with the Platinum Award, the highest recognition of the program.
Skydream triumphs with Platinum Award at the MUSE Design Awards
Established in 2015 by the International Awards Associate (IAA) in the United States, the MUSE Design Awards are renowned for their rigorous evaluation system and high standards of excellence. Today, they are recognized as one of the most prestigious and influential honors in the global design industry. Divided into three levels — Platinum, Gold, and Silver — the MUSE Design Awards honor excellence and innovation across the fields of creative design, advertising, and digital media worldwide. Space Camping's Platinum Award signifies a resounding affirmation from global design authorities of its aesthetic vision and innovative excellence.
Design Vision: Redefining Freedom in Mobile Living
Despite being a massive, trillion-dollar global industry, the RV sector has been slow to adopt electrification and intelligent technologies, with limited product innovation overall. These challenges — ranging from energy dependence to complex operations — significantly limit the freedom of mobile living for users. Meanwhile, RV design has long been trapped in a rigid visual language, with countless models still echoing the outdated "white box" form — failing to resonate with today's pursuit of personal expression and emotional freedom.
Freedom, in its truest form, transcends convention — it mirrors the infinite expanse of the universe. Guided by this vision, Skydream introduced its pioneering design philosophy: Interstellar Camping. The design team fused the rational order and technological aesthetics of spacecraft with the human warmth essential to mobile living — breaking through the formal and experiential boundaries of traditional RVs to create a mobile space that embodies both futuristic vision and the spirit of freedom.
Was it the space camping aesthetic that captivated the MUSE judges?
With flowing contours and a luminous pearl-white finish, Space Camping channels the elegance of spacecraft into a vision of the future. The lighting system reinforces the narrative theme: a continuous strip of cool white light and indicator lamps shift to a tranquil blue in smart mode, echoing the technological aura of space exploration. The taillights, crafted with an ice-crystal-like transparency, subtly reference the extreme cold and vacuum of outer space — deepening the storytelling embedded in the Space Camping design.
Space Camping's exterior design
Echoing the space-travel aesthetic of its exterior design, the interior adopts a tri-color scheme, where white evokes the tangible form of the RV, black reflects the infinite expanse of space, and silver captures the motion of starlight. The main furnishings, ceiling light panels, and kitchen volumes appear to float within a cosmic void. Paired with dynamic lighting and shadows, they evoke a sense of spatial levitation — expressing the tension in postmodern design.
The next-gen RV: a complete reinvention of nomadic living
As a new species of RV envisioned for future nomadic life, Space Camping doesn't stop at design. It redefines the journey with advanced energy systems and intelligent technologies that transform how we live on the move. Equipped with a high-efficiency solar charging system and a large-capacity battery pack, the ERV supports up to 14 days of off-grid living. As a self-powered travel trailer, its advanced all-scenario intelligent driving assistance system integrates driving support, automatic parking, and one-touch trailer hitching — greatly enhancing safety and ease of use. It also features the world-leading full-vehicle intelligent control system for RVs, enabling multimodal interaction through voice commands, mobile apps, and integrated control panels. This allows for seamless human-vehicle interaction and scenario-based smart management — freeing users' hands and delivering a truly effortless, harmonious travel experience.
Skydream Space Camping is more than just an electric travel trailer — it is a mobile living vehicle that fuses space aesthetics, intelligent technology, and sustainable energy. It embodies Skydream's groundbreaking exploration in the field of RV design. Building on this prototype, Skydream will launch a new-generation production model of its new-energy smart travel trailer next year. Set to debut in North America, it promises a mobile living experience defined by freedom, comfort, and imagination.
Discover More in Skydream:
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
