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SINGAPORE, Nov. 4, 2024 /PRNewswire/ -- Dear.AI, co-founded by Film Director & Content Creator Jaze Phua, and Creative Producer Raymus Chang, is set to redefine the local digital content landscape with its pioneering generative A.I. video workflow. Supported by CreativesAtWork, a freelancer-led creative agency with offices in Singapore and US, the studio is already making waves with international and regional projects in advertising and film, including corporate brands, and a collaboration with acclaimed filmmaker Jack Neo for his upcoming movie "A.I. Strives to Win", slated for Chinese New Year 2025.
This venture marks a significant milestone in video production, democratising access to high-concept, high-quality visuals typically reserved for large companies, agencies and studios. By harnessing the power of A.I, Dear.AI empowers businesses of all sizes to create imaginative and impactful content affordably.
Jaze Phua said: "High-budget visual effects outcomes are now achievable at lower cost and greater speed. AI-generated ads can transform visionary ideas into stunning visuals, offering a fresh and innovative approach to advertising. We want to be at the forefront as Singapore develops into an international A.I. hub."
Democratizing High-Quality Visuals
The evolution of technology consistently reshapes content creation. Digital filmmaking, smartphone video, and social media gave rise to the creator economy. Similarly, generative A.I. heralds a new era of innovation. Dear.AI is strategically positioned to lead the charge. Combining Jaze's creative expertise with CreativesAtWork's extensive network of creative freelancers and production experience, Dear.AI is poised to explore and navigate the exciting future of content creation. Co-founder Raymus Chang commented, "We have been actively reverse-engineering existing videos, to see how much can be done with A.I. People think this threatens creatives. We believe otherwise - it's cheaper, faster and better for clients. While increasing profitability for creatives."
At the core of Dear.AI's vision is a generative A.I. workflow that uses over 15 platforms and stable diffusion technology to deliver top-tier content more efficiently and affordably. This approach unlocks new possibilities for advertising agencies, social media firms, and SMEs, giving them access to cutting-edge visual production techniques previously beyond their reach. Jaze Phua adds, "we believe we can go even further, by incorporating our workflow into a Dear.AI generative platform. So end-users can create their own content to make themselves seen and heard."
Empowering Freelancers and Strengthening the Creative Gig Economy
Dear.AI, in partnership with Freelancer Nation - an initiative by CreativesAtWork - is committed to empowering freelancers with generative AI expertise. This collaboration will drive Dear.AI Academy, providing workshops and hands-on projects designed to equip freelancers with the skills needed to thrive in the evolving digital landscape. By fostering AI literacy within the creative gig economy, Dear.AI and Freelancer Nation aim to evaluate the quality of freelance talent and unlock new opportunityes for creative professionals.
"At CreativesAtWork, we've always championed creative talent," says Jayce Tham of CreativesAtWork. "What excites me most about AI is its potential to empower our creative community. We're witnessing our freelancers embrace bolder challenges and tackle projects they never thought possible. Our partnership with Dear.AI is about nurturing a new generation of creators who seamlessly blend human artistry with AI capabilities, expanding the horizons of the creative industry."
Be inspired by the future of content creation.
Dear.AI is not just changing the way content is created; it's shaping the future of creativity itself.
Explore Dear.AI's portfolio and witness the transformative power of AI in action.
Visit www.dear.ai to view our latest work.
About Dear.AI
Dear.AI is a generative A.I. powered production studio devoted to the craftsmanship required to create vivid advertising and content that is human and authentic. The company has a fine-tuned workflow involving more than 15 A.I. GUI and Stable Diffusion platforms.
For more information, visit www.dear.ai
About Freelancer Nation
Freelancer Nation is a platform dedicated to empowering freelancers and fostering a thriving creative community. An initiative under CreativesAtWork, Freelancer Nation provides resources, support, and opportunities for freelancers to connect, collaborate, and grow their careers.
For more information, visit https://www.freelancernation.asia/
For media enquiries, please contact:
Raymus Chang
Executive Producer
Dear.AI
raymus@dear.ai
+65 82695424
SINGAPORE, Nov. 4, 2024 /PRNewswire/ -- Dear.AI, co-founded by Film Director & Content Creator Jaze Phua, and Creative Producer Raymus Chang, is set to redefine the local digital content landscape with its pioneering generative A.I. video workflow. Supported by CreativesAtWork, a freelancer-led creative agency with offices in Singapore and US, the studio is already making waves with international and regional projects in advertising and film, including corporate brands, and a collaboration with acclaimed filmmaker Jack Neo for his upcoming movie "A.I. Strives to Win", slated for Chinese New Year 2025.
This venture marks a significant milestone in video production, democratising access to high-concept, high-quality visuals typically reserved for large companies, agencies and studios. By harnessing the power of A.I, Dear.AI empowers businesses of all sizes to create imaginative and impactful content affordably.
Jaze Phua said: "High-budget visual effects outcomes are now achievable at lower cost and greater speed. AI-generated ads can transform visionary ideas into stunning visuals, offering a fresh and innovative approach to advertising. We want to be at the forefront as Singapore develops into an international A.I. hub."
Democratizing High-Quality Visuals
The evolution of technology consistently reshapes content creation. Digital filmmaking, smartphone video, and social media gave rise to the creator economy. Similarly, generative A.I. heralds a new era of innovation. Dear.AI is strategically positioned to lead the charge. Combining Jaze's creative expertise with CreativesAtWork's extensive network of creative freelancers and production experience, Dear.AI is poised to explore and navigate the exciting future of content creation. Co-founder Raymus Chang commented, "We have been actively reverse-engineering existing videos, to see how much can be done with A.I. People think this threatens creatives. We believe otherwise - it's cheaper, faster and better for clients. While increasing profitability for creatives."
At the core of Dear.AI's vision is a generative A.I. workflow that uses over 15 platforms and stable diffusion technology to deliver top-tier content more efficiently and affordably. This approach unlocks new possibilities for advertising agencies, social media firms, and SMEs, giving them access to cutting-edge visual production techniques previously beyond their reach. Jaze Phua adds, "we believe we can go even further, by incorporating our workflow into a Dear.AI generative platform. So end-users can create their own content to make themselves seen and heard."
Empowering Freelancers and Strengthening the Creative Gig Economy
Dear.AI, in partnership with Freelancer Nation - an initiative by CreativesAtWork - is committed to empowering freelancers with generative AI expertise. This collaboration will drive Dear.AI Academy, providing workshops and hands-on projects designed to equip freelancers with the skills needed to thrive in the evolving digital landscape. By fostering AI literacy within the creative gig economy, Dear.AI and Freelancer Nation aim to evaluate the quality of freelance talent and unlock new opportunityes for creative professionals.
"At CreativesAtWork, we've always championed creative talent," says Jayce Tham of CreativesAtWork. "What excites me most about AI is its potential to empower our creative community. We're witnessing our freelancers embrace bolder challenges and tackle projects they never thought possible. Our partnership with Dear.AI is about nurturing a new generation of creators who seamlessly blend human artistry with AI capabilities, expanding the horizons of the creative industry."
Be inspired by the future of content creation.
Dear.AI is not just changing the way content is created; it's shaping the future of creativity itself.
Explore Dear.AI's portfolio and witness the transformative power of AI in action.
Visit www.dear.ai to view our latest work.
About Dear.AI
Dear.AI is a generative A.I. powered production studio devoted to the craftsmanship required to create vivid advertising and content that is human and authentic. The company has a fine-tuned workflow involving more than 15 A.I. GUI and Stable Diffusion platforms.
For more information, visit www.dear.ai
About Freelancer Nation
Freelancer Nation is a platform dedicated to empowering freelancers and fostering a thriving creative community. An initiative under CreativesAtWork, Freelancer Nation provides resources, support, and opportunities for freelancers to connect, collaborate, and grow their careers.
For more information, visit https://www.freelancernation.asia/
For media enquiries, please contact:
Raymus Chang
Executive Producer
Dear.AI
raymus@dear.ai
+65 82695424
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DEAR.AI - Singapore's First Generative A.I. Content Studio Revolutionizes Movies, Advertisements, and Social Media Content Globally.
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
