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VEVEY, Switzerland, Nov. 11, 2024 /PRNewswire/ -- Nestlé and Formula 1® (F1®) are thrilled to announce a landmark partnership, making KitKat the Official Chocolate Bar of Formula 1. This multi-year collaboration is Nestlé's largest global brand partnership to date, signaling a major step for the chocolate maker and for one of consumers' favorite chocolate bar brands.
KitKat® becomes the Official Chocolate Bar of Formula 1® Introducing breaks to the fastest sport on Earth
Bringing its iconic "Have a Break, Have a KitKat®" message to the high-speed world of Formula 1, KitKat will champion the importance of taking a moment to pause.
A season full of breaks and surprises
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026. F1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
Uniting two global icons for a shared experience
This partnership unites two large global fanbases in an innovative way that blends the thrill of motorsport with the renowned sense of humor of KitKat and tradition of sharing breaks.
"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences," said Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé. "With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We're excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world."
Emily Prazer, Chief Commercial Officer at Formula 1, said: "We're delighted to have such a universally recognised and fun brand as KitKat joining us as a partner. They're universally loved and we can't wait to see the fantastic experiences they'll be bringing to our fans at the track and the new audiences they'll introduce to the sport."
What's next?
Stay tuned for more details, as KitKat and Formula 1 embark on this exciting journey together.
For more information, please visit www.kitkat.com/formula1
VEVEY, Switzerland, Nov. 11, 2024 /PRNewswire/ -- Nestlé and Formula 1® (F1®) are thrilled to announce a landmark partnership, making KitKat the Official Chocolate Bar of Formula 1. This multi-year collaboration is Nestlé's largest global brand partnership to date, signaling a major step for the chocolate maker and for one of consumers' favorite chocolate bar brands.
Introducing breaks to the fastest sport on Earth
Bringing its iconic "Have a Break, Have a KitKat®" message to the high-speed world of Formula 1, KitKat will champion the importance of taking a moment to pause.
A season full of breaks and surprises
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026. F1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
Uniting two global icons for a shared experience
This partnership unites two large global fanbases in an innovative way that blends the thrill of motorsport with the renowned sense of humor of KitKat and tradition of sharing breaks.
"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences," said Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé. "With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We're excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world."
Emily Prazer, Chief Commercial Officer at Formula 1, said: "We're delighted to have such a universally recognised and fun brand as KitKat joining us as a partner. They're universally loved and we can't wait to see the fantastic experiences they'll be bringing to our fans at the track and the new audiences they'll introduce to the sport."
What's next?
Stay tuned for more details, as KitKat and Formula 1 embark on this exciting journey together.
For more information, please visit www.kitkat.com/formula1
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KitKat® becomes the Official Chocolate Bar of Formula 1®
GUANGZHOU, China, Jan. 11, 2026 /PRNewswire/ -- Recently, GAC's independently developed Quark E-Drive power domain control system has achieved the world's first dual certification for deeply integrated ASIL D functional safety and information security, accredited by DAkkS, Germany's national accreditation body. The certification was evaluated and issued by SGS-CSTC Standards Technical Services Co., Ltd. (SGS), a globally recognized certification authority.
ISO 26262 is the internationally recognized core standard for automotive functional safety. Within this framework, ASIL D represents the highest automotive safety integrity level, requiring near-zero tolerance for safety-critical failures. Achieving an ASIL D certification accredited by DAkkS signifies that the certified product meets the highest globally accepted standards for automotive safety.
The certified Quark E-Drive power domain control system has been in production use since February 2025, and is now deployed across multiple models under GAC's brands - HYPTEC and AION. As the industry's first electric drive power domain system based on deep integration using a single main control chip, the solution significantly reduces chip count, minimizes risks associated with chip-level failures, and boosts motor controller efficiency to as high as 99.9%. The certification confirms that GAC has completed the system's full product development lifecycle in strict compliance with ISO 26262:2018 functional safety and ISO/SAE 21434:2021 information security standards.
Throughout the project, GAC Technology Research Center worked closely with SGS experts, strengthening safety design across all development phases while ensuring engineering feasibility and an optimal user experience.
Zhao Hui, Vice President of SGS China, commented: "The successful certification highlights GAC's strong team and robust development systems. We are pleased to support the safety of the Quark E-Drive and look forward to closer collaboration."
This milestone represents a major breakthrough for GAC in e-drive safety and sets a new global benchmark for the intelligent electric vehicle industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GAC's Quark Electric Drive Achieves the World's First DAkkS ASIL D Functional Safety and Information Security Dual Certification
