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FPT and Sitecore Launch ON.E, an e-Commerce Accelerator to Transform Digital Commerce Experience

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FPT and Sitecore Launch ON.E, an e-Commerce Accelerator to Transform Digital Commerce Experience
News

News

FPT and Sitecore Launch ON.E, an e-Commerce Accelerator to Transform Digital Commerce Experience

2024-11-18 11:52 Last Updated At:12:00

HO CHI MINH CITY, Vietnam--(BUSINESS WIRE)--Nov 17, 2024--

Global IT corporation FPT and Sitecore, a global leader in digital experience platforms, announced the launch of an AI-powered e-commerce accelerator, ON.E. Powered by Sitecore’s OrderCloud APIs and FPT’s technological expertise and extensive delivery experience, ON.E is designed to accelerate time-to-market, enhance development efficiency, and offer a tailored solution for retailers globally.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241113774352/en/

With its flexible and scalable headless architecture, Sitecore OrderCloud enables seamless shopping experiences across web, mobile, and in-store channels. Building on this foundation, FPT has equipped ON.E with a suite of pre-built components with composable designs and industry-specific customizations to drive digital commerce success, cutting time-to-market by over 30% and reducing costs by up to 55%. Powered by its advanced AI assistant, the e-commerce accelerator provides intelligent, data-driven recommendations to optimize e-commerce strategies. ON.E leverages a large language model to analyze user behavior and synthesize recommendations from multiple engines to select the most ideal features, thereby enhancing the overall digital experiences across diverse retail sectors.

In its first roll-out year, ON.E will focus on key markets across the Asia-Pacific region and the United States. The platform will cater to all industries, initially focusing on high-demand retail sectors such as electronics, beauty and personal care, and groceries, where FPT and Sitecore have already established major success.

Mr. Pham Minh Tuan, FPT Corporation Executive Vice President and FPT Software Chief Executive Officer, said: “The rapid evolution of digital commerce and AI adoption have opened up new opportunities while also requiring innovative approaches. ON.E marks a significant leap forward in how AI can transform traditional software development, enabling retailers to launch digital storefronts with unmatched speed and efficiency. This aligns with FPT and Sitecore's shared commitment to accelerating digital transformation and enhancing the consumer experience.”

Joey Lim, Sitecore Asia-Pacific President, said: “Our partnership with FPT is critical to our ongoing success in the Asia-Pacific region, and we are thrilled to be working with them in the US market. The Sitecore OrderCloud product is a key part of our digital commerce solutions, and we believe the integration with FPT’s ecommerce platform ON.E will bring tremendous value to retailers seeking a competitive advantage.”

FPT and Sitecore’s partnership dates back to 2015. As a Sitecore Platinum Partner in Asia-Pacific, FPT has consistently delivered transformative digital solutions across the region.

The product launching ceremony took place during FPT Techday 2024, an annual technology forum organized by FPT Corporation since 2013, attracting hundreds of thousands of individuals and businesses across industries. Over the past decade, FPT Techday has solidified its reputation as a leading platform for the convergence of emerging business and technology trends, showcasing high-impact solutions and platforms and offering actionable insights and expertise from top technology and consulting professionals worldwide. FPT Techday 2024 gathered 30 esteemed speakers and 2,500 global leaders from government and enterprise, including nearly 500 major corporations such as Nvidia, McKinsey, Forrester, and Hitachi High Tech.

About FPT Corporation

FPT Corporation (FPT) is a globally leading technology and IT services provider headquartered in Vietnam. FPT operates in three core sectors: Technology, Telecommunications, and Education. During over three decades of development, FPT has constantly provided practical and effective products to millions of people and tens of thousands of business and non-business organizations worldwide, establishing Vietnam’s position on the global tech map. Keeping up with the latest market trends and emerging technologies, FPT has developed the Made-by-FPT ecosystem of services, products, solutions, and platforms, which enables sustainable growth for organizations and businesses and offers distinctive experiences to customers. In 2023, FPT recorded a total revenue of USD 2.17 billion and 48,000+ employees. For more information about global IT services, please visit https://fptsoftware.com/

About Sitecore

Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.

The product launching ceremony took place during FPT Techday 2024 (L-R: Michael Wingert, Director of Solution Engineering APJ at Sitecore and Binh Dao, ON.E Product Director at FPT Software, FPT Corporation) (Photo: Business Wire)

The product launching ceremony took place during FPT Techday 2024 (L-R: Michael Wingert, Director of Solution Engineering APJ at Sitecore and Binh Dao, ON.E Product Director at FPT Software, FPT Corporation) (Photo: Business Wire)

Uvira, CONGO (AP) — A climate of fear reigned Saturday in Uvira, a strategic city in eastern Congo, days after it fell to the Rwanda -backed M23 group, as fighting in the region escalated despite a U.S. mediated peace deal.

The Associated Press gained rare access to the city, which was the Congo government’s last major foothold in South Kivu province after the provincial capital of Bukavu fell to the rebels in February. Its capture allows the rebels to consolidate a broad corridor of influence across the east.

M23 said it took control of Uvira earlier this week, following a rapid offensive launched at the start of the month. Along with the more than 400 people killed, about 200,000 have been displaced, regional officials say.

On Saturday, the situation in Uvira still had not returned to normal. There was absolute silence and no traffic, apart from military jeeps circulating on the empty streets. The banks were closed and people have not resumed their jobs — only a few dared to go out during the day, and no one ventured outside after sunset, with armed M23 fighters patrolling the city.

“Some people left the city, but we stayed," Maria Esther, a 45-year-old mother of 10, told AP. “But the situation hasn’t returned to normal, we haven’t resumed our usual activities because there’s no money circulating.”

Joli Bulambo, another resident of Uvira, said: “People thought that the situation that had happened in Goma with the deaths would be the same here in Uvira, but fortunately, there were not many deaths because God helped."

The rebels’ latest offensive comes despite a U.S.-mediated peace agreement signed last week by the Congolese and Rwandan presidents in Washington.

The United States accused Rwanda of violating the agreement by backing a deadly new rebel offensive in the mineral-rich eastern Congo, and warned that the Trump administration will take action against “spoilers” of the deal.

The accord didn’t include the rebel group, which is negotiating separately with Congo and agreed earlier this year to a ceasefire that both sides accuse the other of violating. However, it obliges Rwanda to halt support for armed groups like M23 and work to end hostilities.

Marco Rubio, U.S. Secretary of State, said on X on Saturday: “Rwanda’s actions in eastern DRC are a clear violation of the Washington Accords signed by President Trump, and the United States will take action to ensure promises made to the President are kept.”

There was no immediate reaction from Rwanda.

The rebels’ advance pushed the conflict to the doorstep of neighboring Burundi, which has maintained troops in eastern Congo for years, heightening fears of a broader regional spillover.

More than 100 armed groups are vying for a foothold in mineral-rich eastern Congo, near the border with Rwanda, most prominently M23. The conflict has created one of the world’s most significant humanitarian crises, with more than 7 million people displaced, according to the U.N. agency for refugees.

Local U.N. partners report that more than 200,000 people have been displaced across the province since Dec. 2. Civilians also have crossed into Burundi, and there have been reports of shells falling in the town of Rugombo, on the Burundian side of the border, raising concerns about the conflict spilling over into Burundian territory.

Congo, the U.S. and U.N. experts accuse Rwanda of backing M23, which has grown from hundreds of members in 2021 to around 6,500 fighters, according to the U.N.

Congo’s Foreign Minister Thérèse Kayikwamba Wagner on Friday accused Rwanda of trampling on the peace agreement, which she described as bringing “hope of a historic turning point.”

She warned, however, that the “entire process … is at stake,” and urged the Security Council to impose sanctions against military and political leaders responsible for the attacks, ban mineral exports from Rwanda and prohibit it from contributing troops to U.N. peacekeeping missions.

“Rwanda continues to benefit, especially financially but also in terms of reputation, from its status as a troop-contributing country to peacekeeping missions,” Wagner told AP.

Bertrand Bisimwa, deputy coordinator of the AFC/M23 rebel movement told AP in an exclusive interview Friday that peace commitments have remained largely theoretical. “Regardless of the ceasefire agreements we sign and the mutual commitments we make, nothing is implemented on the ground,” he said.

Asked about the expansion of M23 operations toward the Uvira region, Bisimwa said the region was a long-standing hot spot of ethnic tensions and violence. “For a long time, people were attacked and killed because of their community affiliation,” he said.

On Friday, Rwanda’s Foreign Minister Olivier Nduhungirehe told diplomats that Congo had declared it would continue fighting in M23 recaptured territories and it was only after M23 retaliated that the international community “suddenly woke up.”

“The DRC has openly declared that it would not observe any ceasefire and would instead continue fighting to recapture territories held by the AFC/M23, even as the peace process unfolded," he said.

While Rwanda denies the claim that it backs M23, it acknowledged last year that it has troops and missile systems in eastern Congo, allegedly to safeguard its security. U.N. experts estimate there are up to 4,000 Rwandan forces in Congo.

Associated Press writers Ruth Alonga in Goma, Congo, and Evelyne Musambi in Nairobi, Kenya, contributed to this report.

Soldiers patrol as thousands of people fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Soldiers patrol as thousands of people fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) who fled fighting in Congo's South Kivu province prepare a meal in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) who fled fighting in Congo's South Kivu province prepare a meal in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)

FILE - Democratic Republic of the Congo's Foreign Minister Therese Kayikwamba Wagner attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Departmentin Washington, June 27, 2025. (AP Pho to/Mark Schiefelbein, File)

FILE - Democratic Republic of the Congo's Foreign Minister Therese Kayikwamba Wagner attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Departmentin Washington, June 27, 2025. (AP Pho to/Mark Schiefelbein, File)

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