LAS VEGAS--(BUSINESS WIRE)--Nov 19, 2024--
Williams Racing and Duracell are thrilled to announce a multi-year extension to their powerful Formula 1 partnership on the eve of the Las Vegas Grand Prix.
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Duracell, a true household name as the world’s leading battery manufacturer, was one of the first global brands to join Williams’ comeback mission when they joined forces with the team for a North American partnership ahead of the 2022 season.
Since then the alliance has grown into a global partnership known for its eye-catching activations such as the incorporation of the iconic copper and black battery into the Williams airbox, supported by captivating fan engagement on social media, innovative retail activations and multi-market TV ad campaigns.
The Duracell airbox will continue into 2025 when the FW47 will be driven by Alex Albon and Carlos Sainz – one of the most formidable driver line-ups on the grid. Duracell’s logo and instantly-recognisable colours will remain featured on the drivers’ helmet visors, and the team’s devices will benefit from Duracell’s unique Power Boost ingredients.
The announcement hails a new and exciting era for the partnership of two icons driven by performance and cutting-edge technology, united by a determination to think differently and never stop pushing forward. It comes on the eve of the Las Vegas GP, where Williams is turning the DRS flaps on Alex Albon and Franco Colapinto’s FW46 rear wings into a Duracell battery and changing the colour of the DRS button to iconic copper to tie in with Duracell’s sponsorship of the race’s DRS zone.
Duracell also becomes the third long-term partner in recent weeks to extend its relationship with Williams, joining Kraken and Gulf Oil International in another vote of confidence for the team’s ongoing transformation in pursuit of championship success.
James Bower, Commercial Director, Williams Racing: “Williams are proud to have Duracell powering our comeback journey into 2025 and beyond as we continue building long-lasting relationships with industry-leading brands that share our vision and values. The partnership has delivered memorable moments and iconic branding that has become a fan favourite on our cars, and we look forward to the next chapter as we continue building momentum.”
Ramón Velutini, Global CMO, Duracell: “We are excited to extend our partnership with Williams Racing as we continue to support their journey towards getting back on top of the grid. Our shared passion for performance and relentless pursuit of improvement makes Williams Racing a perfect fit for Duracell. Both Williams Racing and Duracell are ‘Built Different,’ embodying the belief that ‘good enough’ is never enough. I’m particularly thrilled that our exclusive ‘Power Boost Ingredients™’ technology will be powering their devices, both on and off the track.”
About Williams Racing
For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.
About Duracell
Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Their products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on X.com/Duracell & Instagram.com/Duracell and like us on Facebook.com/Duracell.
Duracell and Williams Racing announce multi-year extension to Formula 1 partnership (Photo: Business Wire)
Arsenal ensured it will end the year top of the Premier League after beating Aston Villa 4-1 at home in a powerful statement win on Tuesday with all goals scored in the second half.
The fourth goal, scored by substitute Gabriel Jesus one minute after coming on, highlighted the depth of Arsenal's bench this season and coach Mikel Arteta jubilantly high-fived his assistants at the final whistle.
Victory moved Arsenal five points ahead of Manchester City, which plays at Sunderland on New Year's Day, and six points clear of third-place Villa.
Elsewhere, Chelsea drew 2-2 at home to Bournemouth; Newcastle won 3-1 at lowly Burnley; and Manchester United was held 1-1 at home to rock-bottom Wolverhampton.
Struggling West Ham drew 2-2 with visiting Brighton, and Everton won 2-0 at Nottingham Forest.
No Arsenal player is near the top of the scorers’ charts this season, yet sharing the goals around might just be the team’s strength.
Defender Gabriel Magalhães headed home early in the second half following a corner for set-piece specialist Arsenal, and midfielder Martín Zubimendi netted in the 52nd minute.
Winger Leandro Trossard curled in a fine third from the edge of the penalty area in the 69th and was involved in the fourth goal, curled into the same corner from almost the same spot in the 78th minute by Jesus after Arsenal had launched a superb counterattack from deep.
The win was even more impressive considering Arsenal was missing key midfielder Declan Rice with a knee injury and Villa was playing on the back of 11 straight victories in all competitions.
Gabriel nodded in from close range and was deemed not to have impeded Villa goalkeeper Emiliano Martínez with his elbow.
Zubimendi finished confidently after captain Martin Ødegaard expertly won the ball in midfield and advanced before threading a perfect ball behind Villa’s defense.
Ollie Watkins grabbed an injury-time consolation for Villa.
Bournemouth's David Brooks netted early from close range after Chelsea failed to deal with a throw-in from the right.
Cole Palmer equalized in the 15th with a penalty awarded after a video review ruled that Antoine Semenyo’s knee had gone into the back of forward Estevão’s leg.
Midfielder Enzo Fernández gave Chelsea the lead midway through the first half, but Chelsea gifted Bournemouth an equalizer when a defender headed on a throw-in from the left and Justin Kluivert scored at the back post for 2-2.
Chelsea is fifth and level on 30 points with United in sixth.
Manchester United led through Joshua Zirkzee’s deflected strike in the 27th but Ladislav Krejčí equalized close to halftime for Wolves with a powerful downward header.
It was Wolves manager Rob Edwards' first point since taking charge in November.
Patrick Dorgu’s injury-time goal for United was ruled out for offside by VAR.
Yoane Wissa grabbed his first league goal since joining from Brentford as Newcastle moved into 10th spot.
Newcastle was 2-0 up inside seven minutes with Joelinton being set up from the left wing by Anthony Gordon and Wissa bundling in from close range following a goalmouth scramble.
Josh Laurent pulled a goal back for Burnley midway through the first half. Newcastle survived nervy moments before Bruno Guimarães sealed the win with an expert lob in stoppage time.
Next-to-last Burnley is two points behind West Ham in 18th.
Everton netted in the 19th when James Garner drilled in a low finish after being set up down the right by Dwight McNeil.
Garner then turned neatly in midfield before feeding Thierno Barry with a defense-splitting pass to make it 2-0 against Forest in the 79th.
West Ham took an early lead against Brighton when striker Jarrod Bowen latched onto Lucas Paquetá’s exquisite through ball from halfway and struck a low shot into the bottom corner.
Veteran forward Danny Welbeck equalized for Brighton from the penalty spot for his eighth goal of the season, and then hit the crossbar with a Panenka-style chipped penalty later in the first half.
Paquetá converted his spot kick with a staggered run-up in first-half injury time, but Joël Veltman equalized for Brighton in the 61st following a corner.
Defending champion Liverpool hosts Leeds on Thursday.
AP soccer: https://apnews.com/hub/soccer
Manchester United's Joshua Zirkzee celebrates after he scored the opening goal during the English Premier League soccer match between Manchester United and Wolverhampton Wanderers in Manchester, England, Tuesday, Dec. 30, 2025. (AP Photo/Dave Thompson)
Chelsea's Joao Pedro, top, helps Wesley Fofana stand up after the English Premier League soccer match between Chelsea and Bournemouth in London, England, Tuesday, Dec. 30, 2025. (AP Photo/Kin Cheung)
Arsenal's Gabriel, left, celebrates after scoring his side's opening goal during the English Premier League soccer match between Arsenal and Aston Villa in London, Tuesday, Dec. 30, 2025. (AP photo/Alastair Grant)
Arsenal's Gabriel Jesus celebrates after scoring his side's fourth goal during the English Premier League soccer match between Arsenal and Aston Villa in London, Tuesday, Dec. 30, 2025. (AP photo/Alastair Grant)
Arsenal's Martin Zubimendi celebrates after scoring his side's second goal during the English Premier League soccer match between Arsenal and Aston Villa in London, Tuesday, Dec. 30, 2025. (AP photo/Alastair Grant)
