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- Over 1,000 global cross-industry and government leaders expected to attend three-day interactive program in one of the world's fastest growing Meetings, Conferences, Incentives and Exhibitions (MICE) destinations.
- Saudi MICE market projected to expand exponentially with hallmark events such as World Expo 2030, expected to attract 40.7 million visits to KSA alone.
- Growing demand to be accommodated by the launch of a new airline and airport expansion, 1 million square meters of expected venue space and 854,000 hotel rooms by 2030.
RIYADH, Saudi Arabia, Nov. 22, 2024 /PRNewswire/ -- The inaugural International MICE Summit (IMS24) will bring together over 1,000 global leaders from the Meetings, Incentives, Conferences and Exhibitions (MICE) industry between 15-17 December at Mohammed Bin Salman Nonprofit City (MISK) in Riyadh, hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA).
The three-day event promises to be the premier global leadership event for the MICE industry, offering innovation, economic and commercial opportunities for MICE and related tourism and travel sectors under the theme of "Expanding Horizons." The event's extensive programme is designed to unite MICE industry leaders, suppliers, associations, Giga-Project leaders, disruptors and international cross-industry and government leaders. Featuring plenary, panel discussions, innovation clusters, collaboration hubs, IMS24 will promise attendees a premier global platform to network, collaborate – and above all – reimagine what it means to convene in today's global environment.
"In a time marked by profound technological and environmental transformation, the MICE industry has emerged as an essential catalyst of change. By focusing on the future of the industry, IMS24 addresses the needs of a globalized world - reshaping how people, cultures and countries connect to create prosperity" said IMS host and Chairman of SCEGA, His Excellency Fahd Al-Rasheed.
"Saudi Arabia is the perfect environment to host IMS24. As an internal and external agent of change, the Kingdom has embraced its own transformation by shaping the future of the global tourism industry and becoming the fastest growing major MICE destination among G20 countries," His Excellency added.
MICE events in Saudi Arabia witnessed an increase of close to 15 percent in 2023, with almost 17,000 events attracting over 20 million visitors. IMS24 coincides with the Kingdom's continued transformation as Saudi Arabia solidifies itself as a major global tourism and events destination. Welcoming almost 110 million visitors in 2023, tourism comprises six percent of Saudi Arabia's GDP, equating to 255 billion SAR (US$68 billion). The Saudi MICE sector is expected to accelerate growth through the rapid expansion of transportation and event infrastructure, supported by the development of Giga-projects offering unparalleled destination experiences, and enhanced connectivity between the Kingdom and the rest of the world. SCEGA continues to drive these transformative developments, most recently in announcing a 588 million SAR (US$156 million) incentive program to support marquee events in 2025.
About the International MICE Summit
The International MICE Summit (IMS) gathers global leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as professionals, and organizations from across industries. It provides a platform for industry insights, networking, and discussions on advancing innovation, knowledge sharing and sustainable development within the global MICE sector.
For more information or to register for the event, visit:
Website – www.internationalmicesummit.com
Twitter/X - https://x.com/ims_summit
LinkedIn - https://www.linkedin.com/company/ims-summit/
YouTube - https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq
About the Saudi Conferences and Exhibitions General Authority (SCEGA)
The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.
Contact: IMSmedia@consulum.com
- Over 1,000 global cross-industry and government leaders expected to attend three-day interactive program in one of the world's fastest growing Meetings, Conferences, Incentives and Exhibitions (MICE) destinations.
- Saudi MICE market projected to expand exponentially with hallmark events such as World Expo 2030, expected to attract 40.7 million visits to KSA alone.
- Growing demand to be accommodated by the launch of a new airline and airport expansion, 1 million square meters of expected venue space and 854,000 hotel rooms by 2030.
RIYADH, Saudi Arabia, Nov. 22, 2024 /PRNewswire/ -- The inaugural International MICE Summit (IMS24) will bring together over 1,000 global leaders from the Meetings, Incentives, Conferences and Exhibitions (MICE) industry between 15-17 December at Mohammed Bin Salman Nonprofit City (MISK) in Riyadh, hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA).
The three-day event promises to be the premier global leadership event for the MICE industry, offering innovation, economic and commercial opportunities for MICE and related tourism and travel sectors under the theme of "Expanding Horizons." The event's extensive programme is designed to unite MICE industry leaders, suppliers, associations, Giga-Project leaders, disruptors and international cross-industry and government leaders. Featuring plenary, panel discussions, innovation clusters, collaboration hubs, IMS24 will promise attendees a premier global platform to network, collaborate – and above all – reimagine what it means to convene in today's global environment.
"In a time marked by profound technological and environmental transformation, the MICE industry has emerged as an essential catalyst of change. By focusing on the future of the industry, IMS24 addresses the needs of a globalized world - reshaping how people, cultures and countries connect to create prosperity" said IMS host and Chairman of SCEGA, His Excellency Fahd Al-Rasheed.
"Saudi Arabia is the perfect environment to host IMS24. As an internal and external agent of change, the Kingdom has embraced its own transformation by shaping the future of the global tourism industry and becoming the fastest growing major MICE destination among G20 countries," His Excellency added.
MICE events in Saudi Arabia witnessed an increase of close to 15 percent in 2023, with almost 17,000 events attracting over 20 million visitors. IMS24 coincides with the Kingdom's continued transformation as Saudi Arabia solidifies itself as a major global tourism and events destination. Welcoming almost 110 million visitors in 2023, tourism comprises six percent of Saudi Arabia's GDP, equating to 255 billion SAR (US$68 billion). The Saudi MICE sector is expected to accelerate growth through the rapid expansion of transportation and event infrastructure, supported by the development of Giga-projects offering unparalleled destination experiences, and enhanced connectivity between the Kingdom and the rest of the world. SCEGA continues to drive these transformative developments, most recently in announcing a 588 million SAR (US$156 million) incentive program to support marquee events in 2025.
About the International MICE Summit
The International MICE Summit (IMS) gathers global leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as professionals, and organizations from across industries. It provides a platform for industry insights, networking, and discussions on advancing innovation, knowledge sharing and sustainable development within the global MICE sector.
For more information or to register for the event, visit:
Website – www.internationalmicesummit.com
Twitter/X - https://x.com/ims_summit
LinkedIn - https://www.linkedin.com/company/ims-summit/
YouTube - https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq
About the Saudi Conferences and Exhibitions General Authority (SCEGA)
The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.
Contact: IMSmedia@consulum.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Inaugural International MICE Summit (IMS) Convenes to Drive Business Events Sector's Future in Saudi Arabia, Fastest-Growing G20 MICE Market
SUZHOU, China, June 8, 2026 /PRNewswire/ -- Leading industrial automation and energy solution supplier INVT successfully held its Global Strategy and New Product Launch 2026 under the theme of illuminated Voyage, Awakened Wisdom. During the event, the company unveiled its new corporate mission and vision—Leading Smart Industry, Shaping Net-Zero Future—and introduced its strategic roadmap, outlining a clear path for future growth.
At the core of the roadmap is a single strategic focus: "Smart + Net-Zero." This vision spans INVT's four key business sectors—Industrial Automation, Network Power, PV & ESS, and E-Mobility, supported by three core capabilities—advanced product technologies, efficient global operations, and an open collaborative ecosystem.
The conference featured a comprehensive portfolio of new products and solutions designed to meet evolving industrial and energy demands.
In Industrial Automation, INVT introduced GD350-WSiC Series Liquid-cooled Silicon Carbide High-speed Drive, DA360 Series AC Servo Drive, GD28 IP66 High Protection Inverter, Smart Irrigation Solution for PV Water Pump and AI-driven one-stop intelligent solution from model selection to operation & maintenance.
For Network Power, the company launched the RM Series Megawatt-level UPS, offering up to 97.5% efficiency, the Maglev Heat-Pipe Multi-Split DX Cooling System, which improves energy efficiency by more than 30%, and the Integrated Air & Liquid Cooling Modular Data Center Solution, achieving a PUE below 1.2.
In the PV & ESS sector, INVT unveiled its 150kW Liquid-Cooled Energy Storage Cabinet, featuring 10 MPPT channels and L4-level AFCI protection for enhanced performance and safety.
For e-Mobility applications, the company presented intelligent domain control and energy-efficiency optimization solutions for commercial vehicles, supporting the ongoing transition toward electrified transportation.
To support the implementation of its strategy, INVT has established a three-stage technology development roadmap focused on product upgrades, breakthrough innovations, and future-oriented technologies. At the same time, the company continues to expand its global footprint, with plans to further strengthen its worldwide R&D, supply chain, sales, and service network, serving customers in more than 160 countries and regions.
INVT is further advancing a global ecosystem strategy by working with technology, channel, integration, and service partners to drive innovation, solution development, and service excellence. Through its upgraded strategy, continued innovation, and open ecosystem, INVT aims to accelerate the digitalization, intelligence, and decarbonization of industry and energy systems worldwide.
For more information, please visit www.invt.com.
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INVT Unveils "Smart + Net-Zero" Strategy and New Product Portfolio at 2026 Global Launch Event
