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Brandwatch was named a Leader among 13 vendors focused on social listening, social media management and digital care solutions.
CHICAGO, Nov. 25, 2024 /PRNewswire/ -- Brandwatch, the world's premiere social media management and consumer intelligence suite, has been recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment (doc #US52038924, November 2024), a new category for the expert analyst firm.
Brandwatch was recognized for the following strengths:
- "Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities."
- "Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere."
"Our combined suite revolutionizes how businesses run successful campaigns, protect and promote brand reputation, and drive business growth through social; quickly, confidently, and consistently" said Channing Ferrer, President of Brandwatch, "We're proud to be recognized as a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises, which we believe reinforces our commitment to our customers to provide them the best tools and intelligence on the market."
The Brandwatch roadmap for 2025 includes further enhancements to the platform's AI capabilities, as well as new features and integrations designed to provide users with even greater insights and control over their social media efforts.
"Our ambitious plans for 2025 will further cement our commitment to our customers, with AI being applied in exciting new ways, including through the exciting new collaboration with Google Cloud, which we announced last week" noted Ferrer.
Brandwatch remains committed to delivering AI-powered innovations and a robust suite of tools that empower brands to navigate the complexities of the social media landscape and make informed decisions.
For more information about Brandwatch and its comprehensive suite of social marketing solutions, please visit Brandwatch.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Brandwatch
Brandwatch is the world's premiere social media management and consumer intelligence suite, equipping the world's most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands.
Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.
Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem.
Contact Information
For media inquiries, please contact:
Cision Public Relations
CisionPR@cision.com
Brandwatch was named a Leader among 13 vendors focused on social listening, social media management and digital care solutions.
CHICAGO, Nov. 25, 2024 /PRNewswire/ -- Brandwatch, the world's premiere social media management and consumer intelligence suite, has been recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment (doc #US52038924, November 2024), a new category for the expert analyst firm.
Brandwatch was recognized for the following strengths:
- "Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities."
- "Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere."
"Our combined suite revolutionizes how businesses run successful campaigns, protect and promote brand reputation, and drive business growth through social; quickly, confidently, and consistently" said Channing Ferrer, President of Brandwatch, "We're proud to be recognized as a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises, which we believe reinforces our commitment to our customers to provide them the best tools and intelligence on the market."
The Brandwatch roadmap for 2025 includes further enhancements to the platform's AI capabilities, as well as new features and integrations designed to provide users with even greater insights and control over their social media efforts.
"Our ambitious plans for 2025 will further cement our commitment to our customers, with AI being applied in exciting new ways, including through the exciting new collaboration with Google Cloud, which we announced last week" noted Ferrer.
Brandwatch remains committed to delivering AI-powered innovations and a robust suite of tools that empower brands to navigate the complexities of the social media landscape and make informed decisions.
For more information about Brandwatch and its comprehensive suite of social marketing solutions, please visit Brandwatch.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Brandwatch
Brandwatch is the world's premiere social media management and consumer intelligence suite, equipping the world's most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands.
Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.
Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem.
Contact Information
For media inquiries, please contact:
Cision Public Relations
CisionPR@cision.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
