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GARLAND, Texas, Jan. 15, 2026 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and emerging electric mobility solutions, today announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, taking place January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida.
The MVR HVAC Pro Series includes the MVR HVAC Pro, designed for golf course and neighborhood electric vehicle (NEV) applications, and the MVR HVAC Cargo Max Pro, a utility-focused model engineered for grounds maintenance and commercial fleet use. Both models feature fully enclosed cabins with integrated heating and air-conditioning systems, reflecting Massimo's continued investment in higher-value, all-weather electric vehicle platforms.
Addressing Operational and Seasonal Limitations
Traditional open-air golf carts and utility vehicles are often constrained by extreme heat, cold, rain, and humidity—conditions that can shorten golf seasons, reduce productivity, and limit year-round utilization. The MVR HVAC Pro Series is designed to address these challenges through:
- All-weather operation — Fully enclosed cabins help protect occupants from environmental exposure, supporting more consistent use across diverse climates.
- Extended duty cycles — Advanced 48-volt electric platforms, with AGM or lithium-ion battery configurations, are designed to support extended daily operation for golf, maintenance, and commercial fleet applications.
- Health, comfort, and accessibility considerations — Climate-controlled cabins may help reduce heat stress and fatigue, particularly for older golfers and users with mobility considerations, supporting longer and more frequent usage.
- Utility-focused versatility — The Cargo Max Pro configuration supports payloads and attachments commonly used by groundskeepers, resorts, security teams, municipalities, and commercial operators.
Large and Expanding Market Opportunity
Industry research firms estimate the global golf cart and electric utility vehicle market to be in the multi-billion-dollar range, with estimates generally ranging from approximately $2–$3.5 billion in 2026. The market is projected to continue growing over the next decade as electric vehicle adoption expands beyond traditional golf course use into resorts, campuses, airports, gated communities, municipalities, and commercial fleet environments. Published forecasts from firms such as Research Nester and Mordor Intelligence cite expected compound annual growth rates in the mid-single to high-single digits, driven by electrification trends, sustainability initiatives, and demand for more versatile, higher-comfort vehicles.
Management believes that the current global golf cart and electric utility vehicle market provides a meaningful long-term opportunity for differentiated, all-weather electric platforms that address the operational and seasonal limitations of traditional open-air vehicles.
Technology Roadmap, Artificial Intelligence Strategy, and Early Commercial Engagement
The second-generation MVR platform incorporates proprietary software-driven controls designed to support enhanced vehicle management, intelligent system optimization, and future fleet-level functionality. The Company is also advancing its use of artificial intelligence (AI) to support intelligent diagnostics, predictive maintenance, and future smart-vehicle applications. These initiatives reflect Massimo's broader strategy to combine hardware innovation with software intelligence, positioning the Company for the next phase of smart mobility and connected utility vehicles.
Following refinements to the second-generation design, Massimo reports receiving encouraging interest from U.S. dealers, golf courses, resorts, and commercial operators, including letters of intent and preliminary purchase discussions. Management believes this early engagement reflects growing demand for enclosed, climate-controlled electric vehicles capable of operating reliably across diverse geographic and weather conditions.
"The second-generation MVR HVAC Pro Series reflects the progress we are making as we expand into more advanced, higher-value electric platforms," said David Shan, Chief Executive Officer of Massimo Group. "By addressing weather-related limitations and operational inefficiencies, we believe this product line has the potential to enhance course utilization, fleet productivity, and overall user experience. The PGA Show provides an important opportunity to engage with industry partners as we continue executing our long-term growth strategy."
PGA Show Participation
PGA Show attendees are invited to visit the Massimo booth for product demonstrations, discussions regarding dealer and fleet programs, and an overview of customization and partnership opportunities. The PGA Show is a trade-only event; registration is required through the official PGA Show website.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in Garland, Texas. The company's portfolio includes UTVs, ATVs, e-bikes, and electric utility vehicles known for performance, reliability and value.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, risks relating to Massimo Group which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs; changes in applicable laws or regulations; the possibility that Massimo Group may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties, including those listed under "Risk Factors" in our Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Moreover, Massimo Group operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Massimo Group's control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. No assurance can be given regarding the forward-looking statements, and actual results may differ materially from those as indicated. Massimo Group undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Company Contact
Quenton Petersen
Vice President
Massimo Group
Email: ir@massimomotor.com
GARLAND, Texas, Jan. 15, 2026 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and emerging electric mobility solutions, today announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, taking place January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida.
The MVR HVAC Pro Series includes the MVR HVAC Pro, designed for golf course and neighborhood electric vehicle (NEV) applications, and the MVR HVAC Cargo Max Pro, a utility-focused model engineered for grounds maintenance and commercial fleet use. Both models feature fully enclosed cabins with integrated heating and air-conditioning systems, reflecting Massimo's continued investment in higher-value, all-weather electric vehicle platforms.
Addressing Operational and Seasonal Limitations
Traditional open-air golf carts and utility vehicles are often constrained by extreme heat, cold, rain, and humidity—conditions that can shorten golf seasons, reduce productivity, and limit year-round utilization. The MVR HVAC Pro Series is designed to address these challenges through:
- All-weather operation — Fully enclosed cabins help protect occupants from environmental exposure, supporting more consistent use across diverse climates.
- Extended duty cycles — Advanced 48-volt electric platforms, with AGM or lithium-ion battery configurations, are designed to support extended daily operation for golf, maintenance, and commercial fleet applications.
- Health, comfort, and accessibility considerations — Climate-controlled cabins may help reduce heat stress and fatigue, particularly for older golfers and users with mobility considerations, supporting longer and more frequent usage.
- Utility-focused versatility — The Cargo Max Pro configuration supports payloads and attachments commonly used by groundskeepers, resorts, security teams, municipalities, and commercial operators.
Large and Expanding Market Opportunity
Industry research firms estimate the global golf cart and electric utility vehicle market to be in the multi-billion-dollar range, with estimates generally ranging from approximately $2–$3.5 billion in 2026. The market is projected to continue growing over the next decade as electric vehicle adoption expands beyond traditional golf course use into resorts, campuses, airports, gated communities, municipalities, and commercial fleet environments. Published forecasts from firms such as Research Nester and Mordor Intelligence cite expected compound annual growth rates in the mid-single to high-single digits, driven by electrification trends, sustainability initiatives, and demand for more versatile, higher-comfort vehicles.
Management believes that the current global golf cart and electric utility vehicle market provides a meaningful long-term opportunity for differentiated, all-weather electric platforms that address the operational and seasonal limitations of traditional open-air vehicles.
Technology Roadmap, Artificial Intelligence Strategy, and Early Commercial Engagement
The second-generation MVR platform incorporates proprietary software-driven controls designed to support enhanced vehicle management, intelligent system optimization, and future fleet-level functionality. The Company is also advancing its use of artificial intelligence (AI) to support intelligent diagnostics, predictive maintenance, and future smart-vehicle applications. These initiatives reflect Massimo's broader strategy to combine hardware innovation with software intelligence, positioning the Company for the next phase of smart mobility and connected utility vehicles.
Following refinements to the second-generation design, Massimo reports receiving encouraging interest from U.S. dealers, golf courses, resorts, and commercial operators, including letters of intent and preliminary purchase discussions. Management believes this early engagement reflects growing demand for enclosed, climate-controlled electric vehicles capable of operating reliably across diverse geographic and weather conditions.
"The second-generation MVR HVAC Pro Series reflects the progress we are making as we expand into more advanced, higher-value electric platforms," said David Shan, Chief Executive Officer of Massimo Group. "By addressing weather-related limitations and operational inefficiencies, we believe this product line has the potential to enhance course utilization, fleet productivity, and overall user experience. The PGA Show provides an important opportunity to engage with industry partners as we continue executing our long-term growth strategy."
PGA Show Participation
PGA Show attendees are invited to visit the Massimo booth for product demonstrations, discussions regarding dealer and fleet programs, and an overview of customization and partnership opportunities. The PGA Show is a trade-only event; registration is required through the official PGA Show website.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in Garland, Texas. The company's portfolio includes UTVs, ATVs, e-bikes, and electric utility vehicles known for performance, reliability and value.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, risks relating to Massimo Group which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs; changes in applicable laws or regulations; the possibility that Massimo Group may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties, including those listed under "Risk Factors" in our Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Moreover, Massimo Group operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Massimo Group's control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. No assurance can be given regarding the forward-looking statements, and actual results may differ materially from those as indicated. Massimo Group undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Company Contact
Quenton Petersen
Vice President
Massimo Group
Email: ir@massimomotor.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Massimo Group to Debut Second-Generation MVR HVAC Pro Series at 2026 PGA Show
LONDON, March 14, 2026 /PRNewswire/ -- Lord Ashcroft's collection of Victoria Crosses and George Crosses is to have a new home at the National Army Museum in London.
The collection is the largest of its kind in the world. It has been built up by Lord Ashcroft over the past 40 years and includes nearly 250 VCs and a smaller number of GCs. It was previously housed at the Imperial War Museum, London, which closed the Lord Ashcroft Gallery in September last year after 15 years.
Lord Ashcroft spoke today of his delight at the news: "I am thrilled to have found such a superb location for this unique collection of gallantry medals. I am so pleased that these VCs and GCs, spanning many major wars and conflicts of the past two centuries, will now be enjoyed by the public once again.
"The National Army Museum shares my passion for the decorations themselves and also to tell the incredible stories of bravery that go with them. I look forward to a long and happy partnership with the Museum for many years to come."
Justin Maciejewski, the Director of the National Army Museum, said: "We are honoured to be entrusted with these VCs and GCs from the Lord Ashcroft Medal Collection. We are grateful to Lord Ashcroft for his continued generosity and commitment in championing these stories of extraordinary courage.
"The National Army Museum shares the history and heritage of our soldiers across the globe and down the centuries. Within that wider narrative, these medals, and the individual acts of extraordinary bravery and valour they represent, form a powerful part of the Army's story."
Chris Finney, a Trustee of the National Army Museum and the Chair of the VC and GC Association, said: "This rare and expansive collection spans centuries of military service, sacrifice, and extraordinary bravery across the Armed Forces.
"We are privileged to be given the opportunity to share these medals—and the inspiring personal stories they represent—with visitors, and online for the wider public, where they can continue to inspire people of all ages for generations to come."
Lord Ashcroft began his collection of VCs in 1986 with the purchase of a single medal group at auction. The VC, instituted by Queen Victoria in 1856, is Britain and the Commonwealth's most prestigious decoration for valour in the presence of the enemy. The GC, created by George VI in 1940, is Britain and the Commonwealth's most prestigious decoration for gallantry not in the presence of the enemy and it has been awarded to several civilians for acts of valour.
Lord Ashcroft's VCs and GCs are part of the wider Lord Ashcroft Medal Collection, which includes Special Forces decorations and medals for valour in the skies and at sea. Lord Ashcroft's long passion for gallantry awards was initially inspired by his late father, Eric, who as a young officer took part in the D-Day Landings on June 6 1944.
Lord Ashcroft's collection of VCs includes one of just three VCs and Bars—the equivalent of two VCs—that have been awarded over the past 170 years. This is the medal group awarded to Captain Noel Chavasse VC & Bar, MC, a medical officer who served and was killed during the Great War.
Following the closure of the previous gallery, Lord Ashcroft has made his collection accessible digitally through his website. This new partnership with the National Army Museum will allow the public to visit the collection and be inspired by the remarkable stories they represent.
The VC and GC collection will go on display at the National Army Museum within the next two years. In the meantime, from July onwards some of Lord Ashcroft's medals will go on display at the museum, including pop-up exhibitions.
As the home of the Army's history and heritage, the National Army Museum will be displaying items from the Lord Ashcroft Medal Collection alongside its existing collections of objects, archives and artworks, telling the stories of soldiers and their service—including the origins of the Victoria Cross in the Crimean War.
Lord Ashcroft's VCs and GCs will be shared on a long-term loan with the National Army Museum. Alongside their display, the Museum is planning a programme of exhibitions, educational resources, talks, tours and digital content exploring the human stories of courage behind the decorations.
Further details of the new partnership between Lord Ashcroft and the National Army Museum relating to the display of his VC and GC collection will be released over the coming months.
NOTE TO EDITORS
For more information on Lord Ashcroft's work, visit:
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More information on the Museum:
Opening times:
Tuesday to Sunday
10:00 – 17:00
Address:
National Army Museum, Royal Hospital Road, London, SW3 4HT
Website:
nam.ac.uk
National Army Museum
The National Army Museum shares the history and heritage of our soldiers and their service in the Army, across the globe and down the centuries. Through our collections we explore the history of the Army from its origins to the present day. We aim to engage and inspire everyone with the stories of our soldiers and how their service shapes our world; past, present and future.
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Lord Ashcroft's VCs and GCs to have a new home at the National Army Museum
