Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision 

MIAMI, Nov. 26, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner® Magic Quadrantâ„¢ for Marketing Mix Modeling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth."   

Elevating Insights Beyond MMM and MTA 

Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

GPS Enterprise: A Powerful Platform for Enabling Growth  

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.

Recognition extends to Gartner Critical Capabilities Report for MMM Solutions 
The recognition also extends beyond the Magic Quadrantâ„¢. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including: 

• Highest score in Complex Marketing Analytics
• Highest score in Business Scenario Planning
• Highest score in Data Management
• Highest score in Media Optimization 

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

To read the full Magic Quadrantâ„¢ report, access a complimentary copy here.  

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners  

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

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Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

MELBOURNE, Australia, April 10, 2026 /PRNewswire/ -- On April 10, the highly anticipated 2026 Melbourne Motor Show grandly kicked off. GAC made a strong appearance with four vehicle models across its product lines — GAC, AION, — highlighting its leading strength in new energy and intelligent technologies, while reinforcing its image of "Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem". At the show, GAC officially announced the launch of its global strategic model, the AION UT, in Australia. This marks not only a milestone in GAC's "One GAC 2.0" global strategy but also a solid step forward in the company's deep cultivation of the Australian market and its ongoing commitment to the Local Strategy — "GAC: Growing Australian Confidence."

As a leading enterprise in China's new energy vehicle industry, GAC adheres to the core philosophy of "Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem". Upholding the principle of 'In Australia, for Australia, integrating into Australia, serving Australia, and contributing to Australia', GAC is committed to deeply cultivating the Australian market by actively advancing efforts across multiple areas including products, channels, services, energy ecosystems, and mobility systems.

Designed as a strategic model for global urban youth, the AION UT stands out with its distinctive 'Eyebrow-Style Headlight' stylish design and class-leading spaciousness. It perfectly blends trendy looks with the comfort space comparable to mid-to-high-end vehicles. Equipped with an advanced smart cockpit, the AION UT offers leading smart interactions, exceptional range and fast-charging performance, all backed by stringent global manufacturing standards. It directly answers the core expectations of Australian users looking for new energy mobility during a time of soaring fuel prices, making it a high-quality, fashionable choice for a green and smart lifestyle.

As one of the few Chinese automakers with mature capability in developing right-hand drive (RHD) vehicles, GAC presented four standout models at the Melbourne Motor Show, including the GAC EMZOOM, GAC M8 PHEV, AION V, and the newly launched AION UT. The display covers a variety of powertrains such as pure electric, plug-in hybrid electric and internal combustion engine vehicles. These models highlighted GAC's accumulated technical expertise and innovative strengths in electrification and intelligent technologies, delivering new experiences of green mobility for Australian customers.

 

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No More Fuel Anxiety! AION UT Debuts in Australia, Setting a New Benchmark for Urban Electric Vehicles