Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision 

MIAMI, Nov. 26, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner® Magic Quadrantâ„¢ for Marketing Mix Modeling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth."   

Elevating Insights Beyond MMM and MTA 

Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

GPS Enterprise: A Powerful Platform for Enabling Growth  

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.

Recognition extends to Gartner Critical Capabilities Report for MMM Solutions 
The recognition also extends beyond the Magic Quadrantâ„¢. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including: 

• Highest score in Complex Marketing Analytics
• Highest score in Business Scenario Planning
• Highest score in Data Management
• Highest score in Media Optimization 

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

To read the full Magic Quadrantâ„¢ report, access a complimentary copy here.  

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners  

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

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Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

AS PER BRAND FINANCE UK'S 'HOTELS 50 2026' REPORT 

MARKS THE 5^THYEAR OF THIS RECOGNITION

MUMBAI, India, Sept. 18, 2026 /PRNewswire/ -- Indian Hotels Company (IHCL), India's largest hospitality company, announces that its iconic brand Taj is the World's Strongest Luxury Hotel Brand by Brand Finance UK, for the 5^th time. The 'Hotels 50 2026' annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.

Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said, "For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India's Strongest Brand and the World's Strongest Luxury Hotel Brand, reflects the strength of Taj's legacy and its continued relevance to travellers across generations and geographies."

He added, "This recognition is a testament to the unwavering commitment of our 50,000+ associates, who continue to serve with the values that have shaped our identity."

As per Brand Finance's 'Hotel 50 2026' report, with a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ brand strength rating, TAJ (brand value up 32% to USD878 million) retains its position as the World's Strongest Luxury Hotel Brand. As luxury travellers increasingly seek authentic and experience-led stays, Taj continues to differentiate itself through its distinctive blend of Indian heritage, personalised hospitality, and timeless luxury.

Mr. David Haigh, Chairman & CEO, Brand Finance, said, "Taj's continued recognition as the world's strongest luxury hotel brand is a remarkable achievement. With an exceptional Brand Strength Index score of 93.5, Taj demonstrates how a brand can build global stature while remaining deeply rooted in its cultural identity. Its distinctive blend of Indian heritage, timeless luxury and personalised hospitality continues to create powerful guest affinity and sets an important benchmark for the global luxury hospitality industry."

The iconic brand Taj has a portfolio of 150 hotels across 14 countries offering a diverse portfolio including grand palaces, city hotels, beach & spa resorts, wildlife safaris and serviced residences.

About The Indian Hotels Company Limited

Indian Hotels Company and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service.

IHCL has a portfolio of 660 hotels including 274 in the pipeline globally across 4 continents, 15 countries and over 300 locations. IHCL is India's largest hospitality company by market capitalization.

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TAJ IS WORLD'S STRONGEST LUXURY HOTEL BRAND 2026