Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision
MIAMI, Nov. 26, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner® Magic Quadrantâ„¢ for Marketing Mix Modeling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.
"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth."
Elevating Insights Beyond MMM and MTA
Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.
GPS Enterprise: A Powerful Platform for Enabling Growth
Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.
Recognition extends to Gartner Critical Capabilities Report for MMM Solutions
The recognition also extends beyond the Magic Quadrantâ„¢. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including:
- Highest score in Complex Marketing Analytics
- Highest score in Business Scenario Planning
- Highest score in Data Management
- Highest score in Media Optimization
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.
To read the full Magic Quadrantâ„¢ report, access a complimentary copy here.
Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Analytic Partners
Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
SHANGHAI, Dec. 11, 2025 /PRNewswire/ -- From November 10 to 13, 2025, Web Summit, one of the world's premier technology events, was held at the MEO Arena in Lisbon, Portugal. This year's summit brought together more than 70,000 technology professionals from 157 countries, along with leaders from over 2,700 startups. Dr. Joleen Liang, Co-founder of Squirrel Ai Learning, was invited to attend and took part in three major forums, appearing alongside Microsoft President Brad Smith, TIME CEO Jessica Sibley, tennis legend Maria Sharapova, and other distinguished guests to discuss emerging technology trends and the future of the industry.
At this globally influential, large-scale technology gathering, Dr. Liang participated in three core forums — "Human vs. Machine: Who Owns the Classroom of Tomorrow?", "The Silicon Shift: China's Quiet Influence on Global Innovation", and "Beyond the Lab: Will AI Fix Our Systems?". In these sessions, she joined technology leaders from around the world to explore the future of human-AI collaboration in education, providing global audiences with strategic insights and forward-looking perspectives drawn from China's practical experience in AI-powered education.
Squirrel Ai Highlights the Irreplaceable Human Value in Education
During the forum entitled "Human vs. Machine: Who Owns the Classroom of Tomorrow?", Dr. Liang engaged in an in-depth conversation with João Rui Ferreira, Secretary of State for Economy of Portugal, and Marc Tawil, columnist at Exame, Brazil's largest business publication. She noted: "Through Squirrel Ai's years of practice, we have come to understand that the highest value of artificial intelligence in education is not to replace teachers, but to free them from repetitive tasks so they can focus on what machines cannot replicate — inspiration, empathy, and creativity." Dr. Liang further explained that Squirrel Ai's multimodal intelligent adaptive learning system is a vivid embodiment of this philosophy.
The system integrates multimodal cognitive diagnostics, a fine-grained knowledge graph, and error-cause analysis algorithms to deliver precise, real-time insights into each student's learning state. It intelligently generates personalized learning paths, enabling teachers to devote more time to individualized guidance, the cultivation of higher-order thinking, and character education.
"Education is, at its core, a profound interaction between people. Technology's highest purpose is to enhance — not diminish — that experience," stated Dr. Liang. "Our goal is the effective collaboration between humans and machines, working together to create a learning environment that is both supportive and human-centered." With this vision, she articulated a new paradigm for human-AI collaboration in education, offering meaningful insights into the deeper essence of teaching and learning.
Building a Boundaryless, Personalized, and Human-Centered Classroom of the Future
Against the backdrop of rapid growth in the global educational technology sector, Dr. Liang highlighted in her remarks that true innovation in educational technology does not lie in market expansion but in harnessing technology to drive a fundamental shift toward learner-centered education. She underscored that the essence of educational innovation is achieving personalized learning at scale and educational equity — goals that must be grounded in authentic, dynamic learning data.
"Building on Squirrel Ai's multimodal intelligent adaptive learning model, developed through serving more than 43 million students and analyzing over 20 billion learning behaviors, we can perceive each student's challenges and strengths in real time and dynamically adjust their learning path. This is not merely about enhancing the efficiency of knowledge delivery; it is about fundamentally understanding why a learner gets stuck at a specific point, how they can learn better, and providing the most appropriate support instantly." Dr. Liang added that the classroom of the future is poised to transcend physical and temporal boundaries, evolving into a boundless, data-driven learning environment guided by human values.
Notably, Dr. Liang's presence at Web Summit showcased Squirrel Ai's maturity as a key builder and innovator in the educational technology sector, presenting an intelligent educational framework designed to understand student needs and support teacher decision-making. Its value lies not only in the technology itself, but also in the practical implementation model it offers to the education community. In the learning environment shaped by Squirrel Ai, teachers are no longer mere transmitters of knowledge. Instead, they become designers and facilitators of the learning process, while artificial intelligence provides personalized support and continuously refines instruction. In this way, true "teaching according to students' aptitude" becomes an integral part of daily classroom routines.
As technology frameworks and educational philosophies continue to converge, Squirrel Ai's proven approach has become an important benchmark for the entire industry. It demonstrates that when technology truly serves the essence of education, it can overcome resource and geographic constraints, allowing more students to access learning experiences tailored to their individual needs. This learner-centered, technology-enabled model is driving continuous advancement in global education and making a more personalized and equitable future not only possible, but increasingly within reach.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Squirrel Ai's Dr. Liang Takes the Stage at Web Summit: Pioneering a New Human-AI Collaborative Paradigm for the Classroom of the Future
Squirrel Ai's Dr. Liang Takes the Stage at Web Summit: Pioneering a New Human-AI Collaborative Paradigm for the Classroom of the Future
Squirrel Ai's Dr. Liang Takes the Stage at Web Summit: Pioneering a New Human-AI Collaborative Paradigm for the Classroom of the Future
