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Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Business

Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Business

Business

Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

2024-11-26 14:44 Last Updated At:15:05

Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision 

MIAMI, Nov. 26, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner® Magic Quadrantâ„¢ for Marketing Mix Modeling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth."   

Elevating Insights Beyond MMM and MTA 

Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

GPS Enterprise: A Powerful Platform for Enabling Growth  

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.

Recognition extends to Gartner Critical Capabilities Report for MMM Solutions 
The recognition also extends beyond the Magic Quadrantâ„¢. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including: 

  • Highest score in Complex Marketing Analytics
  • Highest score in Business Scenario Planning
  • Highest score in Data Management
  • Highest score in Media Optimization 

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

To read the full Magic Quadrantâ„¢ report, access a complimentary copy here.  

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners  

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

PPHG partners with Beetlejuice The Musical to bring Broadway magic to Singapore with an exclusive themed stay experience, special ticket savings, and backstage access for theatre lovers

SINGAPORE, Dec. 5, 2025 /PRNewswire/ -- Pan Pacific Hotels Group (PPHG) is pleased to announce our appointment as the Official Hotel Partner for the highly anticipated Singapore premiere of Broadway's Beetlejuice The Musical. This partnership marks PPHG's continued commitment to supporting world-class cultural and entertainment experiences in Singapore.

The show will have a limited-season run at Esplanade Theatres from 15 January to 15 February 2026, marking the only Asian stop on its international tour.

Celine Du, Chief Commercial and Marketing Officer at PPHG said, "Beetlejuice The Musical is one of Broadway's most inventive shows, and PPHG is proud to be its Official Hotel Partner. We are delighted to bring the imaginative world of Beetlejuice to life both onstage and in our spaces, creating whimsical, memorable and differentiated experiences."

Introducing the "It's Showtime! Beetlejuice Stay & Dine Package"

To elevate the theatre-going experience, PARKROYAL COLLECTION Marina Bay, Singapore has curated a fully immersive hotel escape inspired by the musical's quirky charm and offbeat spirit.

Guests who book the package will enjoy:

  • SGD15 savings on premium category tickets to Beetlejuice The Musical
  • Exclusive backstage tour access (on select performance days)
  • Beetlejuice Afternoon Tea for two at Portman's Bar, featuring whimsical creations such as:
    • Creepy Crawlers: crispy soft-shell crab with tarragon tartar
    • Beetlejuice Macaron: salted caramel crème
    • Tropical Bloom Verrine: mango passion and blue pea coconut

With each room boasting a private balcony overlooking the city skyline or Marina Bay, and the Esplanade Theatres only minutes away, the Stay & Dine package invites guests to enjoy a complete Beetlejuice-themed journey – from afternoon indulgence to an unforgettable Broadway night out.

Bookings are open now to 14 February 2026, for stays from 15 January to 15 February 2026.

For more information and bookings, click here.

Pan Pacific DISCOVERY: In addition to 10% savings and membership benefits, Pan Pacific DISCOVERY members will enjoy exclusive access to two limited-time ticket bundles offering SGD15 savings on premium categories, along with the rare opportunity to join a 15-minute backstage tour on select performance days.

  • Option A — $15 Off & Backstage Tour
    • Available for Premium and A Reserve price categories
    • Applies to Wednesday and Thursday performances
    • Limited to the first 10 patrons per performance

  • Option B — $15 Off 
    • Available for Premium Plus, Premium, and A Reserve for Friday evening, Saturday matinee & evening, and Sunday matinee performances
    • Premium and A Reserve for Tuesday, Wednesday, Thursday, and Sunday evening performances

Social Media Contests to Spark Whimsy: To further engage families and fans, PPHG has launched social media contests throughout the campaign period. This includes a giveaway in the month of December 2025, where one lucky winner will receive a pair of Beetlejuice The Musical tickets.

--Ends--

About Pan Pacific Hotels Group

Pan Pacific Hotels Group is a global hospitality company that owns and manages over 50 hotels, resorts, and serviced suites comprising three brands - "Pan Pacific", PARKROYAL COLLECTION, and PARKROYAL in more than 30 cities across Asia Pacific, North America, Africa and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.

Pan Pacific Hotels and Resorts deliver sincere and graceful service to every guest with a passion for excellence.

PARKROYAL COLLECTION Hotels & Resorts is driven by our passion for life and sustainability.

PARKROYAL Hotels & Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.

Visit www.panpacific.com.

About Pan Pacific DISCOVERY  

Pan Pacific DISCOVERY is a loyalty programme designed to enhance every guest experience. Members can savour the benefits of DISCOVERY Dollars (D$), a user-friendly digital rewards currency, granting exclusive discounts on room rates, dining experiences, and more. With each tier progression, members elevate their status to unlock enhanced privileges and the opportunity to earn and spend D$ on premium hotel amenities and experiences, including Pan Pacific Hotels Group-owned dining outlets worldwide. Pan Pacific DISCOVERY is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotels with 40 brands and over 800 hotels around the world. To become a member, visit panpacific.com.   

PPHG partners with Beetlejuice The Musical to bring Broadway magic to Singapore with an exclusive themed stay experience, special ticket savings, and backstage access for theatre lovers

SINGAPORE, Dec. 5, 2025 /PRNewswire/ -- Pan Pacific Hotels Group (PPHG) is pleased to announce our appointment as the Official Hotel Partner for the highly anticipated Singapore premiere of Broadway's Beetlejuice The Musical. This partnership marks PPHG's continued commitment to supporting world-class cultural and entertainment experiences in Singapore.

The show will have a limited-season run at Esplanade Theatres from 15 January to 15 February 2026, marking the only Asian stop on its international tour.

Celine Du, Chief Commercial and Marketing Officer at PPHG said, "Beetlejuice The Musical is one of Broadway's most inventive shows, and PPHG is proud to be its Official Hotel Partner. We are delighted to bring the imaginative world of Beetlejuice to life both onstage and in our spaces, creating whimsical, memorable and differentiated experiences."

Introducing the "It's Showtime! Beetlejuice Stay & Dine Package"

To elevate the theatre-going experience, PARKROYAL COLLECTION Marina Bay, Singapore has curated a fully immersive hotel escape inspired by the musical's quirky charm and offbeat spirit.

Guests who book the package will enjoy:

  • SGD15 savings on premium category tickets to Beetlejuice The Musical
  • Exclusive backstage tour access (on select performance days)
  • Beetlejuice Afternoon Tea for two at Portman's Bar, featuring whimsical creations such as:
    • Creepy Crawlers: crispy soft-shell crab with tarragon tartar
    • Beetlejuice Macaron: salted caramel crème
    • Tropical Bloom Verrine: mango passion and blue pea coconut

With each room boasting a private balcony overlooking the city skyline or Marina Bay, and the Esplanade Theatres only minutes away, the Stay & Dine package invites guests to enjoy a complete Beetlejuice-themed journey – from afternoon indulgence to an unforgettable Broadway night out.

Bookings are open now to 14 February 2026, for stays from 15 January to 15 February 2026.

For more information and bookings, click here.

Pan Pacific DISCOVERY: In addition to 10% savings and membership benefits, Pan Pacific DISCOVERY members will enjoy exclusive access to two limited-time ticket bundles offering SGD15 savings on premium categories, along with the rare opportunity to join a 15-minute backstage tour on select performance days.

  • Option A — $15 Off & Backstage Tour
    • Available for Premium and A Reserve price categories
    • Applies to Wednesday and Thursday performances
    • Limited to the first 10 patrons per performance

  • Option B — $15 Off 
    • Available for Premium Plus, Premium, and A Reserve for Friday evening, Saturday matinee & evening, and Sunday matinee performances
    • Premium and A Reserve for Tuesday, Wednesday, Thursday, and Sunday evening performances

Social Media Contests to Spark Whimsy: To further engage families and fans, PPHG has launched social media contests throughout the campaign period. This includes a giveaway in the month of December 2025, where one lucky winner will receive a pair of Beetlejuice The Musical tickets.

--Ends--

About Pan Pacific Hotels Group

Pan Pacific Hotels Group is a global hospitality company that owns and manages over 50 hotels, resorts, and serviced suites comprising three brands - "Pan Pacific", PARKROYAL COLLECTION, and PARKROYAL in more than 30 cities across Asia Pacific, North America, Africa and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.

Pan Pacific Hotels and Resorts deliver sincere and graceful service to every guest with a passion for excellence.

PARKROYAL COLLECTION Hotels & Resorts is driven by our passion for life and sustainability.

PARKROYAL Hotels & Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.

Visit www.panpacific.com.

About Pan Pacific DISCOVERY  

Pan Pacific DISCOVERY is a loyalty programme designed to enhance every guest experience. Members can savour the benefits of DISCOVERY Dollars (D$), a user-friendly digital rewards currency, granting exclusive discounts on room rates, dining experiences, and more. With each tier progression, members elevate their status to unlock enhanced privileges and the opportunity to earn and spend D$ on premium hotel amenities and experiences, including Pan Pacific Hotels Group-owned dining outlets worldwide. Pan Pacific DISCOVERY is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotels with 40 brands and over 800 hotels around the world. To become a member, visit panpacific.com.   

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Pan Pacific Hotels Group Named Official Hotel Partner for the Singapore Premiere of Broadway's Beetlejuice The Musical

Pan Pacific Hotels Group Named Official Hotel Partner for the Singapore Premiere of Broadway's Beetlejuice The Musical

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