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Director shares behind-the-scenes stories of hot film Her Story

China

China

China

Director shares behind-the-scenes stories of hot film Her Story

2024-11-28 06:03 Last Updated At:06:17

Director and screenwriter Shao Yihui Monday shared experiences behind the scenes and sincerely appreciated the audience's encouragement and recognition for Her Story, the new Chinese comedy film which earned rave reviews by telling authentic stories from a largely female perspective.

Her Story unfolds around the life and growth of the fiercely independent single mom Wang Tiemei and her new neighbor Xiao Ye, the "romantic fool". They are completely different in personality yet accompany each other through various relationship challenges. The movie breaks away from the conventional romance or self-help narration and stands out from the rest of the genre by bringing out exquisite, multidimensional portrayal of women via sharp, humorous lines.

Its broad and thrilling resonance partly attributes to location shooting. Shao made big efforts in finding and negotiating for perfect real-life sites.

"I think the architectural style of Shanghai decides the unique lifestyle there. Like many modern tenants in those old villas, they share some activity space and have close ties with their neighbors," Shao said.

Shao devoted the same strictness and responsibility to the casting process. Wang Tiemei is designed to be a warm, positive and chill single mom. And Chinese actress Song Jia popped up into her mind when she was still writing the script.

"She's a perfect match. She is refreshing and elegant in daily life. Although she later told me that she was a bit worried during acting because she was used to portraying roles that are quite different from her own. When the role is very similar to herself, she felt unsure," said Shao.

And she chose Chinese actress Elaine Zhong Chuxi to be the moon-struck but rational Xiao Ye because she saw their similarities.

"I did not know her very well at the beginning. Her past TV shows gave me an independent and mature impression. And she has a bright and beautiful face. But after chatting with her, I found that she's kind and delicate, considerate to the mood of others, bearing some resemblance to Xiao Ye. So I hope to dig out and display that part of her, in contrast to her past," Shao said.

So far, Her Story is rated at 9.1 out of 10 points on Douban, China's leading film-rating platform. Over 140,000 audience have commented on the movie.

While some have compared Her Story to a Chinese counterpart to Barbie, a 2023 global hit from Warner Bros., for its whimsical yet incisive tone, many argue that it presents a distinctly Chinese perspective on gender issues.

Shao remains modest about her great success.

"I know there is still room for improvement, but the audience have been tolerant to us. I think it's because my movie delivers something different from others, showing some novelty, so people like it. That makes up for our shortcomings. I think there's also good luck in the movie's success," Shao said.

Her Story is set to hit the big screens in the United States, Australia, New Zealand and other countries and regions on Wednesday.

Director shares behind-the-scenes stories of hot film Her Story

Director shares behind-the-scenes stories of hot film Her Story

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

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