Borsch Med Partners with Unity Pharmacies to Help Elderly Access Zeria Chondroitin-based Joint Health Supplements in Support of Healthy Ageing in Singapore

SINGAPORE, Nov. 29, 2024 /PRNewswire/ -- Leading health and nutrition company, Borsch Med Pte Ltd (Borch Med) has announced that Zeria chrondroitin-based joint health supplements are now available at selected Unity pharmacies in Singapore. The enhanced distribution network of the Japanese-made supplements underscores Borsch Med's commitment to support Singapore's population as they embrace healthy and active ageing.

Chondroitin is a key component of cartilage that decreases with age and plays an essential role in maintaining cartilage volume and joint lubrication ^[1]. Regular chondroitin supplementation can help to relieve discomfort, support cartilage regeneration, and allow individuals to stay active ^[2].

Said Mr Goh Kai Kui, CEO of Borsch Med, "We are not only proud to join ongoing public health efforts by making Zeria chrondrotin-based joint health supplements more accessible to the elderly, but also support the needs of middle-aged and younger active individuals seeking preventive joint care, so they too can enjoy a better quality of life as they enter their golden years."

Singapore is one of the fastest aging populations in Asia ^[3], with an estimated one-third of all Singaporeans reaching the age of 65 and over by 2035 ^[4]. About 37% of respondents of a nationwide study to gauge the impact of policies aimed at supporting older people and their caregivers and families reported three or more chronic health conditions in 2017, up from 19.8% in a 2009 study ^[5]. Chronic health conditions such as diabetes ^[6] have been known to contribute to a lack of joint mobility, especially in the elderly.

The Joint Health Supplements Now Available at Unity:

Borsch Med's Chondroitin-based product line by Zeria caters to a range of joint health needs:

• Chondro Max: Formulated for individuals experiencing persistent joint pain, this high chondroitin complex content supplement is designed for those who wish to maintain a vibrant, active lifestyle. It supports cartilage health, helping relieve daily joint discomfort.
• Chondro Support: Targeted for active individuals who occasionally experience joint pain from overuse or injury, Chondro Support offers a balanced formulation to enhance joint health, relieve mild discomfort, and aid in cartilage regeneration.
• Lively & Healthy Glucosamine & Chondroitin: Ideal for those leading active lifestyles, this blend is a preventive measure against joint health issues. It combines glucosamine and chondroitin to promote cartilage maintenance and joint health as a precaution against musculoskeletal discomforts in later years.

About Borsch Med Pte Ltd.

Established in 2004, Borsch Med Pte Ltd (Borch Med) is a leading distributor and manufacturer of healthcare and nutrition products in Singapore. Borsch Med is operated and managed by professionals in Goh Joo Hin Pte Ltd (Goh Joo Hin), which was established in 1940. For more information, please visit: https://www.gjhglobal.com/

About Zeria Pharmaceutical Co. Ltd.

Founded in 1955 and headquartered in Tokyo, Zeria Pharmaceutical Co. Ltd. (Zeria) is a leader in chondroitin-based joint health products. Zeria operates in more than 10 countries globally. Under its ethical pharmaceuticals business it manufactures, sells, imports and exports pharmaceutical and non-pharmaceutical products, veterinary pharmaceuticals, agricultural and industrial chemicals and reagents.

Under its consumer healthcare business, it manufactures, sells, imports and exports cosmetics, health foods, hygienic goods, alcohol beverages and soft drinks among others. For more information on Zeria visit: https://www.zeria.co.jp/english/corporate/

References:

[1].  Watanabe, H., Chondroitin Sulfate in Cartilage. In: Endo, T., Seeberger, P., Hart, G., Wong, CH., Taniguchi, N. (eds) Glycoscience: Biology and Medicine. Springer, Tokyo. https://doi.org/10.1007/978-4-431-54836-2_181-1
[2].  Rabade, A., Viswanatha, G.L., Nandakumar, K. et al. Evaluation of efficacy and safety of glucosamine sulfate, chondroitin sulfate, and their combination regimen in the management of knee osteoarthritis: a systematic review and meta-analysis. Inflammopharmacol 32, 1759–1775 (2024). https://doi.org/10.1007/s10787-024-01460-9
[3].  https://www.singstat.gov.sg/find-data/search-by-theme/population/elderly-youth-and-sex-profile/latest-data  
[4].  https://www.statista.com/topics/5821/ageing-population-of-singapore/?form=MG0AV3#topicOverview
[5].  https://www.duke-nus.edu.sg/docs/librariesprovider3/research-policy-brief-docs/the-signs-study---i-report.pdf
[6].  https://www.degruyter.com/document/doi/10.7556/jaoa.2020.123/html?form=MG0AV3

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Borsch Med Partners with Unity Pharmacies to Help Elderly Access Zeria Chondroitin-based Joint Health Supplements in Support of Healthy Ageing in Singapore

SYDNEY, Jan. 9, 2026 /PRNewswire/ -- With cherry season in full swing and families making the most of the summer school holidays, road trips and short getaways remain a popular way for Australians to travel together.

Tapping into this seasonal moment, Chery has launched Chery Cherry Trails, a state-by-state guide to cherry-inspired road trips across Australia, designed to help families and food lovers turn simple day trips or overnight escapes into memorable summer adventures.

Designed as relaxed, flexible journeys rather than long holidays, Chery Cherry Trails showcase the diversity of Australia's cherry-growing regions and the local experiences that surround them. From pick your own orchards and farm gate stalls to wineries, bakeries and regional towns, each trail celebrates the simple pleasure of getting out on the road and exploring closer to home.

Chery is one of Australia's fastest-growing car brands, with a range of vehicles designed to suit Aussie roadtrips and family travel. Built for long distances and varied conditions, Chery vehicles combine comfort, space and advanced hybrid technology to make road trips and short getaways easy and enjoyable.

Cherry season in Australia stretches through to late summer, with different regions producing fruit at different times depending on climate and elevation. As a result, many orchards continue to offer fresh cherries, farm gate sales and seasonal produce experiences beyond peak harvest, making these trails just as appealing for food lovers as for hands-on pickers.

For those who love the taste of cherries but prefer not to pick their own, the trails are designed to be just as rewarding. Many stops focus on tasting, buying and enjoying cherries alongside other local produce, turning each journey into a foodie led road trip rather than a single activity.

Chery Cherry Trails by state include:

• New South Wales: A scenic loop from Sydney through the Southern Tablelands and Central West, taking in regions such as Young, Mudgee and Orange. These areas are known for family-run orchards, cellar doors and village markets, with routes that move through varied landscapes and historic country towns
• Victoria: A one-to-two-day escape from Melbourne into the Yarra Valley and Dandenong Ranges, where orchards sit alongside wineries, cafés and local producers. The mix of elevations means cherry experiences and fresh produce are available across much of the summer period
• Queensland: A short break from Brisbane to the Granite Belt around Stanthorpe, a cooler climate region where small-scale growers combine cherries with broader farm gate and market experiences. The trail pairs food stops with national park scenery and relaxed regional towns
• South Australia: A one-to-two-day itinerary through the Adelaide Hills and surrounding regions, where cherries are grown across a range of microclimates. The trail blends orchard visits with scenic drives, historic villages and wine regions, making it ideal for a weekend escape
• Western Australia: A longer southwest road trip from Perth through orchard country, including Donnybrook, Manjimup and Pemberton. These routes pass through forest landscapes and agricultural regions where cherries are part of a broader local produce offering
• Tasmania: A two-to-three-day journey from Hobart through the Coal River Valley and into the north of the state, taking in historic towns, family-run orchards and cool climate growing regions. Tasmania's later season means cherry-related experiences continue well into the summer months

While cherry season runs through summer, orchard opening days and times vary, so travellers are encouraged to check ahead before setting off.

For Chery, the initiative is about celebrating everyday Australian moments, from spontaneous road trips to discovering regional towns and local producers and encouraging people to enjoy the journey as much as the destination.

ABOUT CHERY

Chery Australia is a leading automotive brand recognised globally for its commitment to innovation, style, and performance. With a rich history spanning over two decades, Chery has established itself as a pioneer in the industry. Known for producing technologically advanced and visually striking vehicles, Chery offers a diverse range of models that cater to different lifestyles and preferences. Each Chery vehicle embodies the brand's passion for pushing boundaries and redefining the driving experience. 
For more details on Chery visit www.cherymotor.com.au or Instagram @cheryaustralia  

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Chery gives Aussie families one last summer road trip with Chery Cherry Trails