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With cutting-edge technology and exciting events, Infinix is inspiring the rise of future champions on the road to the $3M London finals.
SHANGHAI, Nov. 29, 2024 /PRNewswire/ -- Infinix, the trendy tech brand crafted for young consumers, is thrilled to announce its partnership with PUBG MOBILE as the Official Gaming Phone for the 2024 year-end finals: the 2024 PUBG MOBILE Global Championship (2024 PMGC). Under the inspiring theme 'Standing as One,' Infinix is empowering gamers, teams, and fans to channel their passion and dedication, elevating the esports experience to new heights.
The 2024 PMGC will feature 48 qualified teams competing in a closed offline event held in Kuala Lumpur, Malaysia, from October 31st to November 24th. The Grand Finals will unfold in London, United Kingdom, from December 6–8, where 15 top teams from the League Stage will compete alongside the host country's representative. With an impressive total prize pool of $3,000,000 USD, this championship promises to showcase the pinnacle of esports talent.
Tony Zhao, General Manager at Infinix, remarked, "Our ongoing partnership with PUBG MOBILE exemplifies our unwavering commitment to fostering the esports community. This year alone, we have proudly sponsored a multitude of prestigious competitions, including the PUBG MOBILE Super League and the PUBG MOBILE World Cup (PMWC). These initiatives not only underscore our dedication to advancing gaming technologies but also enhance the overall experience for gamers worldwide. We are excited to support a platform that empowers talent, fuels passion, and unites players across the globe."
At the heart of this sponsorship is the Infinix GT 20 Pro, 2024 PMGC Official Gaming Phone, a flagship gaming smartphone designed for esports enthusiasts and multimedia consumers. It boasts a stunning 6.78-inch AMOLED display with a resolution of 1080 x 2400 pixels and a 120Hz refresh rate for smooth navigation and gameplay. Powered by the MediaTek Dimensity 8200 Ultimate chipset, the GT 20 Pro excels in multitasking and intensive gaming, featuring an Esports mode to minimize distractions and a cooling fan accessory to ensure optimal performance during extended gaming sessions.
Infinix Unites Esports Fans: Celebrating Champions at 2024 PMGC in London
The culmination of 2024 PMGC will take place in London, where Infinix will celebrate the best of esports by bringing exceptional teams to witness the once-in-a-lifetime final showdown. One of the standout events of this journey is the rise of the Unity Titans, originally known as the #WOOOWSquad.
The Unity Titans emerged from humble beginnings, driven by a shared passion for gaming and navigating the challenges of balancing academic responsibilities with limited resources. Their turning point came with the launch of the 2024 PMCC Nigeria, presented by Infinix, which provided them a national platform to showcase their skills.
Their hard-fought victory in this tournament solidified their status as champions and marked their transformation into a team that embodies the values of unity, strength, and ambition, inspiring students across Nigeria to pursue their aspirations. The Unity Titans' story exemplifies the transformative power of esports education and technology, where passion meets opportunity, enabling players to achieve greatness.
As the Unity Titans embark on their all-expenses-paid trip to London, they will have the opportunity to meet their idols at 2024 PMGC, symbolizing the power of perseverance and the belief that greatness is achievable, regardless of one's starting point.
For fans unable to attend the live event, Infinix is excited to host watch parties across the Middle East, Eastern Europe, Uzbekistan, Malaysia, Egypt, Morocco, Pakistan, Indonesia, Thailand and Nigeria allowing PUBG MOBILE enthusiasts everywhere to join in the excitement and celebrate this monumental event.
Introducing Infinix MVP Awards and 2024 PMGC Awards
To honor the spirit of competition at 2024 PMGC, Infinix is launching the MVP Awards and 2024 PMGC Awards. The MVP for the 2024 PMGC will be selected directly by PUBG MOBILE! based on players' match performance in PUBG MOBILE, with the chance to secure an all-expenses-paid trip to London for the grand finale.
Through its support of 2024 PMGC, Infinix is not only elevating the gaming experience but also inspiring future champions. The journey of the Unity Titans—from humble beginnings to national icons—serves as a testament to what can be achieved through passion, teamwork, and unwavering determination.
With Infinix's innovative technology and support for esports education, players have the opportunity to unlock their full potential and turn their gaming dreams into careers. With Infinix, the message is clear: anyone can achieve their dreams supports by Infinix, and their journey starts today.
Conclusion
Infinix's partnership with PUBG MOBILE represents a significant step forward in the evolution of esports, demonstrating a commitment to not only celebrate top-tier gaming talent but also to empower a new generation of players. The 2024 PMGC promises to be an unforgettable event, uniting the gaming community in a shared experience of competition, camaraderie, and celebration. As we look forward to the grand finale in London, Infinix invites all gamers to join this journey, proving that through passion and perseverance, greatness is within reach.
About Infinix
Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries and regions, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google's top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company's World's Most Innovative Companies of 2024 in the Asia-Pacific sector. For more information, please visit: http://www.infinixmobility.com/.
About PUBG MOBILE:
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON Inc.
For more information, please visit the official PUBG MOBILE accounts on Facebook, Instagram, X, YouTube, and TikTok.
PUBG MOBILE is available to download for free on the App Store and Google Play.
With cutting-edge technology and exciting events, Infinix is inspiring the rise of future champions on the road to the $3M London finals.
SHANGHAI, Nov. 29, 2024 /PRNewswire/ -- Infinix, the trendy tech brand crafted for young consumers, is thrilled to announce its partnership with PUBG MOBILE as the Official Gaming Phone for the 2024 year-end finals: the 2024 PUBG MOBILE Global Championship (2024 PMGC). Under the inspiring theme 'Standing as One,' Infinix is empowering gamers, teams, and fans to channel their passion and dedication, elevating the esports experience to new heights.
The 2024 PMGC will feature 48 qualified teams competing in a closed offline event held in Kuala Lumpur, Malaysia, from October 31st to November 24th. The Grand Finals will unfold in London, United Kingdom, from December 6–8, where 15 top teams from the League Stage will compete alongside the host country's representative. With an impressive total prize pool of $3,000,000 USD, this championship promises to showcase the pinnacle of esports talent.
Tony Zhao, General Manager at Infinix, remarked, "Our ongoing partnership with PUBG MOBILE exemplifies our unwavering commitment to fostering the esports community. This year alone, we have proudly sponsored a multitude of prestigious competitions, including the PUBG MOBILE Super League and the PUBG MOBILE World Cup (PMWC). These initiatives not only underscore our dedication to advancing gaming technologies but also enhance the overall experience for gamers worldwide. We are excited to support a platform that empowers talent, fuels passion, and unites players across the globe."
At the heart of this sponsorship is the Infinix GT 20 Pro, 2024 PMGC Official Gaming Phone, a flagship gaming smartphone designed for esports enthusiasts and multimedia consumers. It boasts a stunning 6.78-inch AMOLED display with a resolution of 1080 x 2400 pixels and a 120Hz refresh rate for smooth navigation and gameplay. Powered by the MediaTek Dimensity 8200 Ultimate chipset, the GT 20 Pro excels in multitasking and intensive gaming, featuring an Esports mode to minimize distractions and a cooling fan accessory to ensure optimal performance during extended gaming sessions.
Infinix Unites Esports Fans: Celebrating Champions at 2024 PMGC in London
The culmination of 2024 PMGC will take place in London, where Infinix will celebrate the best of esports by bringing exceptional teams to witness the once-in-a-lifetime final showdown. One of the standout events of this journey is the rise of the Unity Titans, originally known as the #WOOOWSquad.
The Unity Titans emerged from humble beginnings, driven by a shared passion for gaming and navigating the challenges of balancing academic responsibilities with limited resources. Their turning point came with the launch of the 2024 PMCC Nigeria, presented by Infinix, which provided them a national platform to showcase their skills.
Their hard-fought victory in this tournament solidified their status as champions and marked their transformation into a team that embodies the values of unity, strength, and ambition, inspiring students across Nigeria to pursue their aspirations. The Unity Titans' story exemplifies the transformative power of esports education and technology, where passion meets opportunity, enabling players to achieve greatness.
As the Unity Titans embark on their all-expenses-paid trip to London, they will have the opportunity to meet their idols at 2024 PMGC, symbolizing the power of perseverance and the belief that greatness is achievable, regardless of one's starting point.
For fans unable to attend the live event, Infinix is excited to host watch parties across the Middle East, Eastern Europe, Uzbekistan, Malaysia, Egypt, Morocco, Pakistan, Indonesia, Thailand and Nigeria allowing PUBG MOBILE enthusiasts everywhere to join in the excitement and celebrate this monumental event.
Introducing Infinix MVP Awards and 2024 PMGC Awards
To honor the spirit of competition at 2024 PMGC, Infinix is launching the MVP Awards and 2024 PMGC Awards. The MVP for the 2024 PMGC will be selected directly by PUBG MOBILE! based on players' match performance in PUBG MOBILE, with the chance to secure an all-expenses-paid trip to London for the grand finale.
Through its support of 2024 PMGC, Infinix is not only elevating the gaming experience but also inspiring future champions. The journey of the Unity Titans—from humble beginnings to national icons—serves as a testament to what can be achieved through passion, teamwork, and unwavering determination.
With Infinix's innovative technology and support for esports education, players have the opportunity to unlock their full potential and turn their gaming dreams into careers. With Infinix, the message is clear: anyone can achieve their dreams supports by Infinix, and their journey starts today.
Conclusion
Infinix's partnership with PUBG MOBILE represents a significant step forward in the evolution of esports, demonstrating a commitment to not only celebrate top-tier gaming talent but also to empower a new generation of players. The 2024 PMGC promises to be an unforgettable event, uniting the gaming community in a shared experience of competition, camaraderie, and celebration. As we look forward to the grand finale in London, Infinix invites all gamers to join this journey, proving that through passion and perseverance, greatness is within reach.
About Infinix
Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries and regions, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google's top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company's World's Most Innovative Companies of 2024 in the Asia-Pacific sector. For more information, please visit: http://www.infinixmobility.com/.
About PUBG MOBILE:
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON Inc.
For more information, please visit the official PUBG MOBILE accounts on Facebook, Instagram, X, YouTube, and TikTok.
PUBG MOBILE is available to download for free on the App Store and Google Play.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Infinix Fuels the Esports Dreams of Young Gamers as the Official Gaming Phone for the 2024 PUBG MOBILE Global Championship
Infinix Fuels the Esports Dreams of Young Gamers as the Official Gaming Phone for the 2024 PUBG MOBILE Global Championship
Infinix Fuels the Esports Dreams of Young Gamers as the Official Gaming Phone for the 2024 PUBG MOBILE Global Championship
In the news release, "When Demand Becomes the System: Delonix and the Rewriting of Hospitality's Operating Logic", issued on April 1, 2026 by Delonix Group over PR Newswire, we are advised by the company that there is an update on the boilerplate of the release. Complete, corrected release follows:
SHENZHEN, China, April 1, 2026 /PRNewswire/ -- On March 30, Delonix Group presented two new initiatives at its 2026 strategy conference: Genie AI, embedded in its Betterwood App, and a customer experience framework known as the Heavenly Stems & Earthly Branches Model.
Individually, they resemble product and service upgrades. Taken together, they suggest something more structural: an attempt to replace the logic on which the hospitality industry has operated for decades.
For most of its modern history, the sector has been governed by a simple equation—growth through physical expansion. More rooms, better locations, higher occupancy. Scale was both strategy and moat.
That equation is beginning to break.
Chairman Zheng Nanyan framed the shift not as cyclical, but structural. The convergence of maturing consumer expectations and rapidly deployable AI systems is eroding the effectiveness of asset-led growth. Standardization, once a tool for efficiency, now produces indistinguishable experiences. Capital intensity, long tolerated, is becoming a constraint.
What is emerging in its place is not a more efficient version of the same model, but a different organizing principle altogether: demand, not supply, as the system's point of origin.
From Capacity to Interpretation
In this emerging model, the central problem is no longer how to build and fill capacity, but how to interpret and respond to fragmented, real-time customer intent.
This is where Delonix is positioning Genie AI.
Unlike most applications of AI in hospitality—which tend to sit at the interface level—Genie AI is designed to sit in the middle of the system, between intent and execution. It does not simply respond to requests; it structures them.
A guest interaction—whether through app input or voice—is translated into a sequence of executable tasks, routed through a centralized decision layer, and distributed to the nearest available human resource, before feeding back into the system as data.
The technical architecture is not unprecedented. What is notable is the ambition to make it foundational.
If it works as intended, service ceases to be a function of individual responsiveness and becomes instead a property of the system itself. Variability, historically managed after the fact, is designed out at the level of coordination.
In that sense, AI is no longer augmenting service. It is defining its boundaries.
Standardization Was the Solution. Now It Is the Constraint.
The industry's previous growth model depended on standardization: replicable rooms, predictable services, consistent delivery across locations. This enabled scale, but at the cost of differentiation.
As consumer expectations evolve, that trade-off is becoming less acceptable.
Delonix's response is not to abandon standardization, but to layer variability on top of it—systematically.
The Heavenly Stems & Earthly Branches Model introduces a framework in which products and services are no longer fixed configurations, but evolving modules. Customer interaction becomes an input into how the product itself is iterated over time.
The implication is subtle but significant.
Hotels are no longer static assets with service attached. They become adaptive systems, where the product is continuously reshaped by usage.
For customers, this promises a form of progression—an experience that accumulates rather than resets. For operators and investors, it suggests a shift from one-off capital deployment to ongoing, incremental reconfiguration.
In both cases, the underlying assumption is the same: value is not embedded in the asset, but generated through interaction.
Control Shifts to the System Layer
What ties these elements together is not technology alone, but control.
In the traditional model, control resided in assets—ownership, location, physical scale. In the emerging model, it moves upward, into the system layer that interprets demand, allocates resources, and continuously adjusts the product.
This shift has implications beyond efficiency.
A system that can interpret intent, coordinate execution, and learn from outcomes begins to set the terms of competition. The advantage no longer lies in having more assets, but in having a better system for deciding how those assets are used.
In that sense, AI is not just infrastructure. It is governance.
An Industry at the Edge of Repricing
China's broader push to integrate AI into industrial and consumer systems provides the backdrop for this shift. Policy frameworks such as the State Council's "AI+" initiative are accelerating deployment, but the more consequential changes are happening at the level of business models.
Hospitality is one of the more exposed sectors.
As the marginal return on physical expansion declines, and as customer expectations become more fluid, the industry is moving toward a repricing of what constitutes value. Scale, once the primary moat, is becoming easier to replicate and harder to defend.
What replaces it is still being defined.
Delonix's approach offers one possible direction: treating demand as a continuously generated input, and building systems capable of capturing and compounding it. Whether this model proves durable remains to be seen. But its premise is clear.
The future of hospitality may depend less on how hotels are built, and more on how they think.
About Delonix Group
Delonix Group is a leading international hospitality and experiential consumption group in the Asia-Pacific region. Ranked 14th globally, the Group partnered with Marriott International to launch the world's first dual-branded luxury property: MajesTang Hotel • A Tribute Portfolio Hotel, while independently creating MaisonLee, a Tang-inspired premium business travel brand. As one of the first Chinese hotel groups to expand overseas, Delonix has established a presence in high-potential markets such as Japan and Indonesia, with a footprint spanning more than 200 cities worldwide. Its portfolio includes Model J, hotel MONday and an investment in IHI that owns Swiss-Belhotel and Artotel, positioning the Group at the forefront of building a next-generation global platform for high-end hospitality and culturally immersive travel.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
When Demand Becomes the System: Delonix and the Rewriting of Hospitality's Operating Logic
