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- Featuring leading contemporary artists including Kiki Smith, Rose Wylie, Carol Bove, Gala Porras-Kim, and Alvaro Barrington
- An overview of the diverse visual languages of contemporary art through approximately 80 works spanning painting, photography, sculpture, and installation
SEOUL, South Korea, April 7, 2026 /PRNewswire/ -- Amorepacific Museum of Art (Director Seungchang Jeon) presents a special exhibition of contemporary art from its collection, APMA, CHAPTER FIVE – FROM THE APMA COLLECTION. Featuring works by over 40 Korean and international artists—including Kiki Smith, Rose Wylie, Carol Bove, Gala Porras-Kim, Nam June Paik, Lee Bul, Haegue Yang, and Lee Ufan—the exhibition will be on view from April 1 to August 2.
The exhibition brings together works by globally acclaimed artists who have recently garnered attention, alongside representative pieces by leading figures of contemporary art. Featured artists include Kiki Smith, whose practice explores themes of life and death, femininity, and the relationships between myth and nature; British artist Rose Wylie, who reconfigures the language of painting through everyday imagery; Carol Bove, who expands the structural and material possibilities of sculpture using industrial materials; and Gala Porras-Kim, whose work examines layers of time embedded in objects and places beyond human-centered narratives. The exhibition also presents works by David Hockney and Donald Judd.
The exhibition also introduces works by leading figures in Korean contemporary art. Highlights include Kon-Tiki, a monumental installation by Nam June Paik that established video art as an independent genre, as well as TV Vertical Flower, a large-scale work being unveiled in a museum for the first time in over 20 years. Also on view are Stacked Corners – Ventilated Square of Orange and Blue, a new work by Haegue Yang, who has continued her conceptual installation practice based in Berlin and Seoul, and The Secret Sharer, a seminal work by Lee Bul, a major figure in Korean contemporary art known for revealing the anxieties and fractures of modern civilization.
Comprising approximately 80 works across painting, photography, sculpture, and installation, the exhibition surveys the diverse visual languages of contemporary art shaped within different cultural and historical contexts. It examines artistic experimentation amid shifts in contemporary art while also tracing the development and transformation of Korean contemporary art from Dansaekhwa to recent expansions into diversified media and themes.
In conjunction with the exhibition, Amorepacific Museum of Art will offer programs designed to deepen engagement with the collection, from With Curator, guided tours led by curators, to With Curator Professional, an advanced program for in-depth exploration.
EXHIBITION OVERVIEW
- Title: APMA, CHAPTER FIVE – FROM THE APMA COLLECTION
- Dates: April 1 (WED) through August 2 (SUN), 2026
- Opening Hours: 10 AM to 6 PM (Closed on Mondays)
- Venue: Amorepacific Museum of Art (100, Hangang-daero, Yongsan-gu, Seoul, South Korea)
- Admission Information: APMA website: http://apma.amorepacific.com
- Featuring leading contemporary artists including Kiki Smith, Rose Wylie, Carol Bove, Gala Porras-Kim, and Alvaro Barrington
- An overview of the diverse visual languages of contemporary art through approximately 80 works spanning painting, photography, sculpture, and installation
SEOUL, South Korea, April 7, 2026 /PRNewswire/ -- Amorepacific Museum of Art (Director Seungchang Jeon) presents a special exhibition of contemporary art from its collection, APMA, CHAPTER FIVE – FROM THE APMA COLLECTION. Featuring works by over 40 Korean and international artists—including Kiki Smith, Rose Wylie, Carol Bove, Gala Porras-Kim, Nam June Paik, Lee Bul, Haegue Yang, and Lee Ufan—the exhibition will be on view from April 1 to August 2.
The exhibition brings together works by globally acclaimed artists who have recently garnered attention, alongside representative pieces by leading figures of contemporary art. Featured artists include Kiki Smith, whose practice explores themes of life and death, femininity, and the relationships between myth and nature; British artist Rose Wylie, who reconfigures the language of painting through everyday imagery; Carol Bove, who expands the structural and material possibilities of sculpture using industrial materials; and Gala Porras-Kim, whose work examines layers of time embedded in objects and places beyond human-centered narratives. The exhibition also presents works by David Hockney and Donald Judd.
The exhibition also introduces works by leading figures in Korean contemporary art. Highlights include Kon-Tiki, a monumental installation by Nam June Paik that established video art as an independent genre, as well as TV Vertical Flower, a large-scale work being unveiled in a museum for the first time in over 20 years. Also on view are Stacked Corners – Ventilated Square of Orange and Blue, a new work by Haegue Yang, who has continued her conceptual installation practice based in Berlin and Seoul, and The Secret Sharer, a seminal work by Lee Bul, a major figure in Korean contemporary art known for revealing the anxieties and fractures of modern civilization.
Comprising approximately 80 works across painting, photography, sculpture, and installation, the exhibition surveys the diverse visual languages of contemporary art shaped within different cultural and historical contexts. It examines artistic experimentation amid shifts in contemporary art while also tracing the development and transformation of Korean contemporary art from Dansaekhwa to recent expansions into diversified media and themes.
In conjunction with the exhibition, Amorepacific Museum of Art will offer programs designed to deepen engagement with the collection, from With Curator, guided tours led by curators, to With Curator Professional, an advanced program for in-depth exploration.
EXHIBITION OVERVIEW
- Title: APMA, CHAPTER FIVE – FROM THE APMA COLLECTION
- Dates: April 1 (WED) through August 2 (SUN), 2026
- Opening Hours: 10 AM to 6 PM (Closed on Mondays)
- Venue: Amorepacific Museum of Art (100, Hangang-daero, Yongsan-gu, Seoul, South Korea)
- Admission Information: APMA website: http://apma.amorepacific.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Amorepacific Museum of Art Presents APMA, CHAPTER FIVE - FROM THE APMA COLLECTION
Amorepacific Museum of Art Presents APMA, CHAPTER FIVE - FROM THE APMA COLLECTION
- Hyundai Motor initiates global naming of sea forests across Korea, Argentina and Australia
- Campaign highlights the climate value of marine ecosystems through naming and identity-building during Earth Month
- Dedicated website and mapping registrations aim to build global awareness and data access
- Ongoing marine conservation includes Ulsan sea forest restoration projects conducted in partnership with Korean government agencies
SEOUL, South Korea , April 7, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the global launch of its 'Forests Without Names' campaign, an initiative that celebrates Earth Month this April by naming sea forests worldwide while highlighting their environmental importance.
The campaign aims to increase awareness of these often overlooked underwater ecosystems and reinforce Hyundai Motor's long-term marine conservation efforts, including seaweed-based sea forest restoration off the coast of Ulsan, South Korea, and marine waste cleanup projects spanning 10 countries.
"Hyundai Motor Company has been committed to forest conservation across both terrestrial and marine ecosystems. Through the 'Forests Without Names' campaign, we are pleased to shed light on sea forests and highlight their ecological value and the importance of protecting our marine environments. We are especially proud to bring this story to life creatively — sparking curiosity about what has long gone unnoticed, and inspiring people to care about what they now know by name. We will continue to advance our sustainability efforts in pursuit of a more environmentally responsible future."
– Hyunchul Jeon, Head of Future Business & Sustainability Group at Hyundai Motor Company
What Are Sea Forests and Why Do They Matter?
Sea forests are underwater ecosystems formed by dense marine algae such as kelp and seaweed. Like terrestrial forests, they provide habitats, filter marine pollutants and support coastal biodiversity.
Global scientific and policy interest in seaweed's climate value increased in 2025, as discussions at the IPCC's 63rd Session in Lima highlighted the need to explore methodological pathways for including seaweed in future carbon accounting frameworks.
Why Is Hyundai Naming Sea Forests?
Unlike iconic terrestrial forests, many sea forests have no formal names — anonymity that limits their visibility and the protection they receive. The campaign addresses this fundamental gap by giving these ecosystems clear identities.
Finalized names will be added to the campaign's Sea Forest Map, which Hyundai Motor ultimately aims to integrate with widely used global mapping platforms and leading Korean platforms including Kakao Map. Hyundai Motor brings the public directly into the process through open voting — driving a shift in environmental communication from awareness alone toward recognition, documentation and long-term protection.
How Does the 'Forests Without Names' Campaign Work?
The campaign builds on Hyundai Motor's earlier environmental storytelling initiatives, including the Cannes Lions-winning 'Tree Correspondents' campaign in 2025, which used artificial intelligence (AI) to give trees a voice and spotlight the importance of forest conservation.
This new initiative expands Hyundai Motor's sustainability focus from land ecosystems to marine environments through three main actions:
- Naming three sea forests worldwide:
-
- Korea: One of the two restored sea forests in Ulsan is officially named "Ullim" — a Korean word evoking resonance or an echo — through a formal naming process conducted in close collaboration with the Ministry of Oceans and Fisheries and the Korea Fisheries Resources Agency (FIRA).
- Argentina: Hyundai has designated an official sea forest name "Auken Aiken" meaning "Field of Life" in the local indigenous language through a partnership with a local NGO specialized in marine conservation and community groups.
- Australia: The final name will be determined through a public voting process conducted via Hyundai Motor's global social channels and campaign website, with shortlisted candidates selected jointly with local NGOs and community groups.
- Registering these sites on a dedicated campaign website and mapping platform such as 'Kakao Map', with the ambition to expand to global platforms
- Working closely with the Korean government, NGOs and local communities to ensure scientific credibility and long-term conservation outcomes
The dedicated campaign website will evolve into a global Sea Forest Data Hub, archiving verified information such as location, ecosystem characteristics, and restoration activities. By making this data publicly accessible, Hyundai aims to build one of the world's most comprehensive open databases on underwater forests.
What Will Happen During Earth Month?
Key milestones include:
- April 3
- Release of teaser campaign video and open campaign website
- Announcement of sea forest names in Korea and Argentina, alongside public voting in Australia
- April 22 (Earth Day): Release of main campaign film and announcement of Australia's final sea forest name
Finalized names will be added to the campaign's Sea Forest Map, with the goal of registering these sea forests on global mapping platforms in the future.
How Does This Connect to Hyundai Motor's Broader Marine Conservation Work?
The naming initiative is part of Hyundai Motor's longer-term environmental strategy rather than a standalone campaign.
Hyundai Motor has been restoring seaweed forests in Ulsan since 2024 under agreements with Korea's Ministry of Oceans and Fisheries, the Korea Fisheries Resources Agency and Ulsan Metropolitan City. The project spans approximately 3.96 square kilometers and is expected to offset about 1,300 tons of CO₂ annually through carbon absorption and ecosystem restoration, through methods including seaweed transplantation, spore dispersal, artificial underwater longline installations, local species reproduction support and seabed cleanup.
Meanwhile, since 2021, the company has conducted marine waste collection projects in partnership with the Healthy Seas foundation across Europe, Korea and the United States. These efforts have resulted in the removal of approximately 320 tons of marine debris, including discarded fishing nets later recycled into ECONYL® nylon fiber used in vehicle materials such as floor mats for IONIQ 5, IONIQ 6, IONIQ 9, INSTER, SANTA FE and NEXO models sold in Europe.
Hyundai Motor aims to support ecosystem recovery and realize potential climate mitigation benefits through these initiatives.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Follow our Hyundai Global Newsroom Instagram channel @hyundai media hub
Visit the Hyundai Media Hub for more content
SEOUL, South Korea , April 7, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the global launch of its 'Forests Without Names' campaign, an initiative that celebrates Earth Month this April by naming sea forests worldwide while highlighting their environmental importance.
The campaign aims to increase awareness of these often overlooked underwater ecosystems and reinforce Hyundai Motor's long-term marine conservation efforts, including seaweed-based sea forest restoration off the coast of Ulsan, South Korea, and marine waste cleanup projects spanning 10 countries.
"Hyundai Motor Company has been committed to forest conservation across both terrestrial and marine ecosystems. Through the 'Forests Without Names' campaign, we are pleased to shed light on sea forests and highlight their ecological value and the importance of protecting our marine environments. We are especially proud to bring this story to life creatively — sparking curiosity about what has long gone unnoticed, and inspiring people to care about what they now know by name. We will continue to advance our sustainability efforts in pursuit of a more environmentally responsible future."
– Hyunchul Jeon, Head of Future Business & Sustainability Group at Hyundai Motor Company
What Are Sea Forests and Why Do They Matter?
Sea forests are underwater ecosystems formed by dense marine algae such as kelp and seaweed. Like terrestrial forests, they provide habitats, filter marine pollutants and support coastal biodiversity.
Global scientific and policy interest in seaweed's climate value increased in 2025, as discussions at the IPCC's 63rd Session in Lima highlighted the need to explore methodological pathways for including seaweed in future carbon accounting frameworks.
Why Is Hyundai Naming Sea Forests?
Unlike iconic terrestrial forests, many sea forests have no formal names — anonymity that limits their visibility and the protection they receive. The campaign addresses this fundamental gap by giving these ecosystems clear identities.
Finalized names will be added to the campaign's Sea Forest Map, which Hyundai Motor ultimately aims to integrate with widely used global mapping platforms and leading Korean platforms including Kakao Map. Hyundai Motor brings the public directly into the process through open voting — driving a shift in environmental communication from awareness alone toward recognition, documentation and long-term protection.
How Does the 'Forests Without Names' Campaign Work?
The campaign builds on Hyundai Motor's earlier environmental storytelling initiatives, including the Cannes Lions-winning 'Tree Correspondents' campaign in 2025, which used artificial intelligence (AI) to give trees a voice and spotlight the importance of forest conservation.
This new initiative expands Hyundai Motor's sustainability focus from land ecosystems to marine environments through three main actions:
The dedicated campaign website will evolve into a global Sea Forest Data Hub, archiving verified information such as location, ecosystem characteristics, and restoration activities. By making this data publicly accessible, Hyundai aims to build one of the world's most comprehensive open databases on underwater forests.
What Will Happen During Earth Month?
Key milestones include:
- April 3
- Release of teaser campaign video and open campaign website
- Announcement of sea forest names in Korea and Argentina, alongside public voting in Australia
- April 22 (Earth Day): Release of main campaign film and announcement of Australia's final sea forest name
Finalized names will be added to the campaign's Sea Forest Map, with the goal of registering these sea forests on global mapping platforms in the future.
How Does This Connect to Hyundai Motor's Broader Marine Conservation Work?
The naming initiative is part of Hyundai Motor's longer-term environmental strategy rather than a standalone campaign.
Hyundai Motor has been restoring seaweed forests in Ulsan since 2024 under agreements with Korea's Ministry of Oceans and Fisheries, the Korea Fisheries Resources Agency and Ulsan Metropolitan City. The project spans approximately 3.96 square kilometers and is expected to offset about 1,300 tons of CO₂ annually through carbon absorption and ecosystem restoration, through methods including seaweed transplantation, spore dispersal, artificial underwater longline installations, local species reproduction support and seabed cleanup.
Meanwhile, since 2021, the company has conducted marine waste collection projects in partnership with the Healthy Seas foundation across Europe, Korea and the United States. These efforts have resulted in the removal of approximately 320 tons of marine debris, including discarded fishing nets later recycled into ECONYL® nylon fiber used in vehicle materials such as floor mats for IONIQ 5, IONIQ 6, IONIQ 9, INSTER, SANTA FE and NEXO models sold in Europe.
Hyundai Motor aims to support ecosystem recovery and realize potential climate mitigation benefits through these initiatives.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Follow our Hyundai Global Newsroom Instagram channel @hyundai media hub
Visit the Hyundai Media Hub for more content
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Forests Without Names: Hyundai Motor Brings the World's Hidden Sea Forests Into the Light
