 |
- After the launch of 'MDP+,' products such as the Peptide 9 Line Sun Stick achieved notable popularity, prompting an expanded product lineup.
- Unveiled four new products, including a hyaluronic acid-infused vegan sunscreen and a peptide-enriched plumping mask.
SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.
Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.
- Four New Products Set to Captivate U.S. Consumers
The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.
Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.
Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.
- Record Sales on TikTok Signals Positive U.S. Market Reception
MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.
A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."
Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.
MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.
MDP+
- After the launch of 'MDP+,' products such as the Peptide 9 Line Sun Stick achieved notable popularity, prompting an expanded product lineup.
- Unveiled four new products, including a hyaluronic acid-infused vegan sunscreen and a peptide-enriched plumping mask.
SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.
Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.
- Four New Products Set to Captivate U.S. Consumers
The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.
Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.
Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.
- Record Sales on TikTok Signals Positive U.S. Market Reception
MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.
A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."
Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.
MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.
MDP+
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Leading K-Beauty Brand 'MDP+' Launched 4 New Products in the US Market
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
