Leading K-Beauty Brand 'MDP+' Launched 4 New Products in the US Market

• After the launch of 'MDP+,' products such as the Peptide 9 Line Sun Stick achieved notable popularity, prompting an expanded product lineup.
• Unveiled four new products, including a hyaluronic acid-infused vegan sunscreen and a peptide-enriched plumping mask.

SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.

Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.

• Four New Products Set to Captivate U.S. Consumers

The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.

Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.

Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.

• Record Sales on TikTok Signals Positive U.S. Market Reception

MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.

A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."

Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.

MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.

 MDP+

• After the launch of 'MDP+,' products such as the Peptide 9 Line Sun Stick achieved notable popularity, prompting an expanded product lineup.
• Unveiled four new products, including a hyaluronic acid-infused vegan sunscreen and a peptide-enriched plumping mask.

SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.

Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.

• Four New Products Set to Captivate U.S. Consumers

The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.

Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.

Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.

• Record Sales on TikTok Signals Positive U.S. Market Reception

MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.

A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."

Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.

MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.

 MDP+

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Leading K-Beauty Brand 'MDP+' Launched 4 New Products in the US Market

• Resumes services to Fukuoka, Japan from September 2026 after nearly two decades
• Expands China footprint with new direct services to Shenzhen and Changsha, commencing July 2026
• "MAG Arena" showcases Asia's Largest Airline Pavilion at MATTA Fair 2026, featuring the region's premier sports partnership activation by an airline
• Increases frequencies across ASEAN, South Asia, Australia and New Zealand and Europe to further strengthen global connectivity

SINGAPORE, April 5, 2026 /PRNewswire/ -- Malaysia Airlines is significantly expanding its East Asia footprint with the return of direct flights to Fukuoka, Japan, and the launch of new services to Shenzhen and Changsha, China. Commencing between July and September 2026, these additions bring the airline's China network to nine key gateways and reinforce its commitment to providing greater travel flexibility across the region.

As part of this expansion, the airline will introduce new services between Kuala Lumpur and Shenzhen (SZX) and Changsha (CSX) in China, alongside the resumption of services to Fukuoka (FUK) in Japan, which the airline last operated in September 2006. With the launch of these destinations, Malaysia Airlines consolidates its presence across a total of nine strategic destinations in China, including Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), Taipei (TPE), and Chengdu Tianfu (TFU). Ticket sales for the new services commence today, supporting the growing travel demand and strengthening connectivity between Malaysia and these high-growth regional hubs.

Captain Nasaruddin A. Bakar, President and Group Chief Executive Officer of Malaysia Aviation Group (MAG), said, "This expansion reflects our strategic focus on scaling our presence in key growth markets across East Asia while cementing Kuala Lumpur's position as a key strategic gateway. Both Shenzhen and Changsha align perfectly with our network strategy, driven by robust demand across both business and leisure segments. The return to Fukuoka further enhances our network depth. As the only carrier operating direct flights on this route, we are proud to offer passengers a seamless non-stop experience that eliminates the need for transit. These developments demonstrate our ongoing commitment to optimising our network and delivering a more integrated travel experience for our customers."

Beyond the East Asia expansion, Malaysia Airlines is increasing flight frequencies across key routes namely Brisbane, Australia; Manila, Philippines and Colombo, Sri Lanka to meet rising demand while supporting growing tourism and trade links. In addition, the airline will operate ad-hoc Kuala Lumpur–London flights on 18 and 22 April 2026 to accommodate passengers affected by recent Middle Eastern carrier disruptions.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2026, MAG unveiled its most ambitious presence yet with the launch of the MAG Arena, recognised by both the Asia Records and ASEAN Records as Asia's Largest Airline Trade Pavilion at a consumer travel fair.

Spanning approximately 46,000 square feet, nearly three times the scale of its participation in September last year, the expanded pavilion transforms the MATTA Fair experience into a fully immersive destination showcasing curated experiences and next-generation travel technology that brings journeys to life before travellers even board the aircraft. Visitors will be able to explore destinations, discover travel innovations and experience the warmth of Malaysian Hospitality through interactive engagements designed to inspire their next journey.

In addition, the pavilion will host Asia's largest sports partnership activation by an airline, celebrating Malaysia Airlines' collaborations with global clubs like Manchester United and national sporting icons Datuk Azizulhasni Awang and others. The dedicated sports experience zone will allow football fans and travellers to engage with legends and their favourite sports personalities — reinforcing how sport and travel connect people across borders and generations.

Through the expansion of its network and increased flight frequencies, the airline continues to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond, while supporting Malaysia's tourism ambitions under Visit Malaysia 2026 and advancing its journey towards becoming one of the world's Top 10 global airlines by 2030.

-ENDS-

New Routes