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kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet

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kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet
News

News

kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet

2024-12-09 21:00 Last Updated At:21:11

NEW YORK--(BUSINESS WIRE)--Dec 9, 2024--

For over 30 years, kate spade new york has been synonymous with gifting and celebrations. This Holiday season, the brand is debuting its 2024 Gift Guide alongside a campaign that brings new meaning to holiday gifting …by shining a light on the real gift in a girl’s life – her best friend. Starring Grammy-nominated Singer/Songwriter, Madison Beer, the new docu-style campaign champions the joys, laughs, and support that only a best friend can bring, kicking off a movement that encourages consumers to celebrate that one person in their lives who deserves a moment to shine.

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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241209522310/en/

Madison is joined in the campaign by her own bestie, Lena Fultz, and two influencers, Lilly Russell and Pamela Valdez. But at the heart of this campaign is their chance to turn the spotlight on their best friends—the ones who always show up—making them the real stars and celebrating why they mean so much. The narrative is rooted in the idea that joy comes most from inspiring it in others, and so the cast was invited to nominate a best friend in their lives who does just that. Ahead of the campaign shoot, Madison joins Lilly and Pamela in a surprise video-chat with their friends, with an invitation to join her at the brand’s Holiday shoot. In a heartwarming reveal, the final campaign shots are overlaid with the ultimate reason why they were chosen by their friends to be in this campaign alongside Madison.

"This kate spade new york holiday campaign is about celebrating friendships and those special people in our lives who always show up,”shared Madison Beer.“For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season.”

"This year's Holiday campaign is a celebration of friendship. And more specifically, a recognition and appreciation of your life’s caring friend: that very special person in our lives who knows how to bring you joy or make you smile,"shared Eva Erdmann, CEO and Brand President, kate spade new york."What first drew me to kate spade new york is the brand’s unique ability to connect with its consumer on a very emotional level, and looking forward, we’ll be exploring new ways to engage with a new, younger audience with the same meaningful and emotional connection. This holiday season we took an approach that goes beyond the expected message of gifting, and stretched into recognizing that a truly good friend is the best gift of all."

This season, the kate spade new york Deco Chain Shoulder Bag takes center stage in the Holiday campaign . With a minimalist, sculptural design, Deco is reimagined for Holiday with mixed materials and quilted animations – making it a wearable staple for both every day and special occasions.

The kate spade new york 2024 Holiday Gift Guide celebrates the unique spirit of the season, and the joys it brings, both big and small. With nearly 30 gifting categories – including handbags, small leather goods, accessories, jewelry, footwear, home décor, outerwear, ready-to-wear and more - the Gift Guide is designed to bring inspiration for any and all of the recipients on your list, including: Gifts for your Best Friend, Sister, the Hostess, Women Who Have Everything, the Party Girl, the Minimalist, the Maximalist and more.

The Holiday 2024 Collection is available now in kate spade new york stores and katespade.com, with new styles continuing to roll out throughout November and December.

Campaign Images & Video:
Campaign Landing Page: HERE
Images: HERE
Video: HERE

Credits:

kate spade new york holiday 2024 lookbook:
FLAT-LAY: HERE
ON MODEL: HERE

About kate spade new york:

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.

About Madison Beer:

Madison Beer is a 2 X Grammy nominee, platinum-selling recording artist, songwriter, producer, and author. With 5 billion career streams to date and over 70 million on social media, Madison has developed a dedicated fanbase and garnered critical acclaim for her unique blend of soulful melodies, her powerful vocal range, and introspective lyrics that explore the complexities of love, heartbreak, and self-discovery. She is one of the most influential voices of her generation.

Madison released single ‘Make You Mine’ earlier this year, which hit top 10 pop radio, #1 on the Billboard Dance Mixshow Chart and #1 on the Media Base Dance Radio Chart. Her most recent single ‘15 MINUTES’ also reached #1 on both dance charts giving her back-to-back hits. Madison recently concluded her sold-out global ‘The Spinnin Tour’, performing at 63 venues across multiple continents, including the iconic Radio City Music Hall in New York City and The Greek Theater in Los Angeles.

Her authenticity and openness serve as a beacon of empowerment, through which Madison has become a prominent voice in advocating for mental health awareness, using her platform to inspire and uplift others.

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FOXBOROUGH, Mass. (AP) — Patriots coach Mike Vrabel talked to his team about being prepared to bleed as New England entered its first playoff game since the 2021 season.

Then, shortly after Milton Williams sacked the Chargers' Justin Herbert on Sunday night to secure the Patriots' first playoff victory in seven years, Williams celebrated with a head-butt of Vrabel.

It knocked the first-year coach backward and bloodied his lip.

“The big dogs come out in January. I think Milt took that to heart,” Vrabel said. “He came over and got me pretty good. But that’s what happens.”

Drake Maye threw a touchdown pass to Hunter Henry in the fourth quarter, and New England's defense roughed up Herbert as the Patriots beat Los Angeles 16-3 in an AFC wild-card playoff game.

Andy Borregales kicked three field goals for the Patriots (15-3), who hadn't won in the postseason since their Super Bowl victory to cap the 2018 season. They’ll host the winner of Monday night’s game between Pittsburgh and Houston in the divisional round.

In his playoff debut, Maye completed 17 of 29 passes for 268 yards and ran for a team-high 66 yards.

“We made plays when we had to do it,” Maye said.

He also threw an interception and lost a fumble, but the Chargers (11-7) couldn't capitalize on those turnovers.

New England held Los Angeles to 207 yards of offense and sacked Herbert six times, with one of those resulting in a lost fumble that set up the Patriots' TD.

“It's on us, what we do. I've been saying that all season,” Williams said. “We can control the game. If we do what we need to do up front, we're going to win.”

This is the second straight season in which the Chargers have lost in the wild-card round. Herbert finished 19 of 31 for 159 yards and was his team's leading rusher with 57 yards as he fell to 0-3 in the playoffs.

Herbert was just over a month removed from surgery to repair a broken bone in his nonthrowing hand.

“There was no issue,” Herbert said. “I just have to do a better job holding on to the ball.”

Chargers coach Jim Harbaugh said his quarterback wasn't 100 percent.

“He’s a warrior. He just gives it everything he has, all the time,” Harbaugh said, acknowledging that Herbert was limited by his hand injury. “It’s an issue, but he doesn’t flinch, like a warrior would.”

The last time the Chargers failed to score a TD in the playoffs was their 21-12 AFC championship game loss to the Patriots during the 2007 season.

The Patriots drove into the red zone on their first possession of the third quarter, but the drive ended when Maye was strip-sacked by Odafe Oweh and De'Shawn Hand recovered for the Chargers.

After Los Angeles punted, Maye connected on a pass to Kayshon Boutte that went for 42 yards to set the Patriots up on the Chargers 27. But New England settled for a 39-yard field goal that stretched their lead to 9-3.

Early in the fourth quarter, Maye used a 16-yard pass to Boutte and a 13-yard burst by Rhamondre Stevenson to set up his precise 28-yard TD toss to Henry that put the Patriots in front 16-3.

The Chargers picked up back-to-back first downs to open their ensuing drive. But when Herbert dropped back to pass on the next play, linebacker K’Lavon Chaisson strip-sacked him and fell on loose ball.

Los Angeles had one final possession, but it ended with Herbert getting sacked by Williams on fourth down.

“It’s playoff football. It’s going to get ugly. It’s going to get nasty. But you’ve got to keep going,” Williams said.

The opening quarter had lots of action, but it took until early in the second quarter for the Patriots to end a scoreless stalemate.

With New England pinned inside its own 10 after a Chargers punt, Maye had a pass intended for Austin Hooper tipped by Teair Tart and intercepted by Daiyan Henley.

Los Angeles started with the ball on the Patriots 10 but was stopped on fourth-and-2 when Herbert misfired a pass to Keenan Allen.

The Patriots took over and got some breathing room via a 48-yard catch-and-run by Stevenson.

Thirteen plays and a fourth-down conversion later, the drive ended with Borregales' 23-yard field goal.

Patriots: CB Carlton Davis left in the first half with a toe injury but returned. ... CB Christian Gonzalez left in the second half with a head injury.

Chargers: End of season.

Patriots: Host either Houston or Pittsburgh next Sunday.

AP NFL: https://apnews.com/hub/nfl

New England Patriots linebacker Christian Elliss celebrates after recovering a fumble by Los Angeles Chargers quarterback Justin Herbert in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots linebacker Christian Elliss celebrates after recovering a fumble by Los Angeles Chargers quarterback Justin Herbert in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots tight end Hunter Henry, left, catches a pass next to Los Angeles Chargers safety Derwin James Jr. (3) and carries it in for a touchdown in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

New England Patriots tight end Hunter Henry, left, catches a pass next to Los Angeles Chargers safety Derwin James Jr. (3) and carries it in for a touchdown in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

New England Patriots defensive end Milton Williams (97), linebacker Christian Elliss (53) and linebacker Robert Spillane (14) celebrate Williams' sack of Los Angeles Chargers quarterback Justin Herbert (10) in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots defensive end Milton Williams (97), linebacker Christian Elliss (53) and linebacker Robert Spillane (14) celebrate Williams' sack of Los Angeles Chargers quarterback Justin Herbert (10) in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots quarterback Drake Maye, left, avoids a tackle by Los Angeles Chargers linebacker Khalil Mack (52) in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots quarterback Drake Maye, left, avoids a tackle by Los Angeles Chargers linebacker Khalil Mack (52) in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

Los Angeles Chargers quarterback Justin Herbert (10) passes in the first half of an NFL wild-card playoff football game against the New England Patriots, in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

Los Angeles Chargers quarterback Justin Herbert (10) passes in the first half of an NFL wild-card playoff football game against the New England Patriots, in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

New England Patriots linebacker Anfernee Jennings (33) celebrates a tackle in the first half of an NFL wild-card playoff football game against the Los Angeles Chargers, in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

New England Patriots linebacker Anfernee Jennings (33) celebrates a tackle in the first half of an NFL wild-card playoff football game against the Los Angeles Chargers, in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Robert F. Bukaty)

Los Angeles Chargers quarterback Justin Herbert (10) is sacked by New England Patriots linebacker Anfernee Jennings, rear, in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

Los Angeles Chargers quarterback Justin Herbert (10) is sacked by New England Patriots linebacker Anfernee Jennings, rear, in the second half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots quarterback Drake Maye (10) avoids a tackle by Los Angeles Chargers linebacker Khalil Mack (52) in the first half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

New England Patriots quarterback Drake Maye (10) avoids a tackle by Los Angeles Chargers linebacker Khalil Mack (52) in the first half of an NFL wild-card playoff football game in Foxborough, Mass., Sunday, Jan. 11, 2026. (AP Photo/Charles Krupa)

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