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kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet

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kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet
News

News

kate spade new york Taps Pop Star Madison Beer for Its Most Heartwarming Holiday Campaign Yet

2024-12-09 21:00 Last Updated At:21:11

NEW YORK--(BUSINESS WIRE)--Dec 9, 2024--

For over 30 years, kate spade new york has been synonymous with gifting and celebrations. This Holiday season, the brand is debuting its 2024 Gift Guide alongside a campaign that brings new meaning to holiday gifting …by shining a light on the real gift in a girl’s life – her best friend. Starring Grammy-nominated Singer/Songwriter, Madison Beer, the new docu-style campaign champions the joys, laughs, and support that only a best friend can bring, kicking off a movement that encourages consumers to celebrate that one person in their lives who deserves a moment to shine.

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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241209522310/en/

Madison is joined in the campaign by her own bestie, Lena Fultz, and two influencers, Lilly Russell and Pamela Valdez. But at the heart of this campaign is their chance to turn the spotlight on their best friends—the ones who always show up—making them the real stars and celebrating why they mean so much. The narrative is rooted in the idea that joy comes most from inspiring it in others, and so the cast was invited to nominate a best friend in their lives who does just that. Ahead of the campaign shoot, Madison joins Lilly and Pamela in a surprise video-chat with their friends, with an invitation to join her at the brand’s Holiday shoot. In a heartwarming reveal, the final campaign shots are overlaid with the ultimate reason why they were chosen by their friends to be in this campaign alongside Madison.

"This kate spade new york holiday campaign is about celebrating friendships and those special people in our lives who always show up,”shared Madison Beer.“For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season.”

"This year's Holiday campaign is a celebration of friendship. And more specifically, a recognition and appreciation of your life’s caring friend: that very special person in our lives who knows how to bring you joy or make you smile,"shared Eva Erdmann, CEO and Brand President, kate spade new york."What first drew me to kate spade new york is the brand’s unique ability to connect with its consumer on a very emotional level, and looking forward, we’ll be exploring new ways to engage with a new, younger audience with the same meaningful and emotional connection. This holiday season we took an approach that goes beyond the expected message of gifting, and stretched into recognizing that a truly good friend is the best gift of all."

This season, the kate spade new york Deco Chain Shoulder Bag takes center stage in the Holiday campaign . With a minimalist, sculptural design, Deco is reimagined for Holiday with mixed materials and quilted animations – making it a wearable staple for both every day and special occasions.

The kate spade new york 2024 Holiday Gift Guide celebrates the unique spirit of the season, and the joys it brings, both big and small. With nearly 30 gifting categories – including handbags, small leather goods, accessories, jewelry, footwear, home décor, outerwear, ready-to-wear and more - the Gift Guide is designed to bring inspiration for any and all of the recipients on your list, including: Gifts for your Best Friend, Sister, the Hostess, Women Who Have Everything, the Party Girl, the Minimalist, the Maximalist and more.

The Holiday 2024 Collection is available now in kate spade new york stores and katespade.com, with new styles continuing to roll out throughout November and December.

Campaign Images & Video:
Campaign Landing Page: HERE
Images: HERE
Video: HERE

Credits:

kate spade new york holiday 2024 lookbook:
FLAT-LAY: HERE
ON MODEL: HERE

About kate spade new york:

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.

About Madison Beer:

Madison Beer is a 2 X Grammy nominee, platinum-selling recording artist, songwriter, producer, and author. With 5 billion career streams to date and over 70 million on social media, Madison has developed a dedicated fanbase and garnered critical acclaim for her unique blend of soulful melodies, her powerful vocal range, and introspective lyrics that explore the complexities of love, heartbreak, and self-discovery. She is one of the most influential voices of her generation.

Madison released single ‘Make You Mine’ earlier this year, which hit top 10 pop radio, #1 on the Billboard Dance Mixshow Chart and #1 on the Media Base Dance Radio Chart. Her most recent single ‘15 MINUTES’ also reached #1 on both dance charts giving her back-to-back hits. Madison recently concluded her sold-out global ‘The Spinnin Tour’, performing at 63 venues across multiple continents, including the iconic Radio City Music Hall in New York City and The Greek Theater in Los Angeles.

Her authenticity and openness serve as a beacon of empowerment, through which Madison has become a prominent voice in advocating for mental health awareness, using her platform to inspire and uplift others.

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KYIV, Ukraine (AP) — Russia has not spared a single Ukrainian power plant from attack since its all-out invasion, Ukraine’s new energy minister said Friday, as a recent escalation of aerial bombardments left hundreds of thousands of people without heat or light for days during the coldest winter in years.

Denys Shmyhal said Russia conducted 612 attacks on Ukraine’s energy infrastructure objects over last year. That barrage has intensified in recent months as nighttime temperatures plunge to minus 18 degrees C (minus 0.4 F).

“Nobody in the world has ever faced such a challenge,” Shmyhal told lawmakers in a speech at Ukraine’s Parliament, the Verkhovna Rada.

Russia has hammered Ukraine’s power grid, especially in winter, throughout the almost four-year war. It aims to weaken the Ukrainian will to resist in a strategy that Kyiv officials call “weaponizing winter.”

Securing from abroad new missile supplies for air defenses that can counter Russia’s power grid attacks is a difficult and exhausting process, Zelenskyy said, revealing that some of the country’s air defense systems were out of missiles and at Russia’s mercy until a new shipment arrived Friday morning.

Obtaining supplies requires intense diplomatic pressure due to minimum stockpile levels and national laws in allied countries, according to the Ukrainian leader.

“But honestly, what do those rules and laws mean when we are at war and we desperately need these missiles?” Zelenskyy said.

The grim outlook roughly halfway through the winter season coincides with uncertainty about the direction and progress of U.S.-led peace efforts.

Ukraine’s President Volodymyr Zelenskyy said Friday that a Ukrainian delegation is on its way to the United States to try and finalize with Washington documents for a proposed peace settlement that relate to postwar security guarantees and economic recovery.

If American officials approve the proposals, the U.S. and Ukraine could sign the documents next week at the World Economic Forum in Davos, Switzerland, Zelenskyy said at a Kyiv news conference with Czech President Petr Pavel.

U.S. President Donald Trump plans to be in Davos, organizers say.

Russia would still need to be consulted on the proposals.

In Ukraine, the hardship was acute amid extended blackouts.

“This is a critical moment,” Jaime Wah, the deputy head in the Kyiv delegation of the International Federation of Red Cross and Red Crescent Societies, said Friday.

“This is the hardest winter since the escalation of the conflict: punishing cold temperatures and the lack of heating and electricity are affecting millions who are already pushed to the edge by years of violence and economic strain,” he told a briefing in Geneva.

Ukraine's power shortage is so desperate that Shmyhal urged businesses to switch off their illuminated signage and exterior decorations to save electricity.

“If you have spare energy, better give it to people,” the energy minister said. “This is the most important thing today. People will be grateful.”

Ukraine has introduced emergency measures, including temporarily easing curfew restrictions to allow people to go whenever they need to public heating centers set up by the authorities, Shmyhal said. He said hospitals, schools and other critical infrastructure remain the top priority for electricity and heat supplies.

Officials have instructed state energy companies Ukrzaliznytsia, Naftogaz and Ukroboronprom to urgently purchase imported electricity covering at least 50% of their own consumption, according to Shmyhal.

U.K. Deputy Prime Minister David Lammy was in Kyiv on Friday to mark the first anniversary of the “100-year partnership” between Britain and Ukraine. To coincide with the anniversary, Britain announced a further 20 million pounds ($27 million) for repairs to Ukraine’s energy infrastructure.

A grinding war of attrition is continuing along the roughly 1,000-kilometer (600-mile) front line. For all its military might, Russia has managed to occupy less than 20% of Ukraine since 2014.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Emergency tents are set up in a residential neighborhood where people can warm up following Russia's regular air attacks against the country's energy objects that leave residents without power, water and heating in the dead of winter, in Kyiv, Ukraine, Thursday, Jan. 15, 2026. (AP Photo/Vladyslav Musiienko)

Emergency tents are set up in a residential neighborhood where people can warm up following Russia's regular air attacks against the country's energy objects that leave residents without power, water and heating in the dead of winter, in Kyiv, Ukraine, Thursday, Jan. 15, 2026. (AP Photo/Vladyslav Musiienko)

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