SAN JOSE, Calif.--(BUSINESS WIRE)--Dec 19, 2024--
Micromax Informatics, India’s home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture poised to revolutionize India’s technology landscape.
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As India emerges as a global economic hub, this partnership supports the nation's vision of ‘Making AI in India,’ aligning with its ambition to become a global leader in artificial intelligence. The strategic partnership announcement demonstrates this commitment by combining the key differentiators of two industry leaders to drive innovation, expand product offerings, and bolster India’s ambitions as a global AI superpower. With a vision to enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world’s lowest per-token cost and energy consumption for AI use cases.
Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions, providing unparalleled convenience and technological advantages. The collaboration leverages Micromax’s deep-rooted customer relationships within India and Phison’s expertise in NAND storage technology to foster a strong, synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India’s burgeoning tech ecosystem and specific agreed-upon regions.
“We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape,” said Rahul Sharma, Co-founder, Micromax Informatics. “By combining our local market expertise with Phison’s critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10 th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions.”
“India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate,” said K.S. Pua, CEO of Phison. “Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India’s NAND storage ecosystem. By uniting Micromax’s local market understanding with Phison’s world-class storage technologies, we’re well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond.
The collaboration between Micromax, leading Indian electronics brand renowned for its expertise in manufacturing and marketing tech products, and Phison, a global pioneer in NAND storage solutions and technology, will position MiPhi as a key innovation hub in India. Phison’s impressive portfolio, with over 2,000 patents and a legacy of industry-first innovations, coupled with its commitment to R&D—investing 80% of its OPEX (Operating Expense)—equips the company to provide vital technical insights to MiPhi’s operations. This strategic alliance will drive MiPhi’s contribution to India’s technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country’s storage economy.
As a part of the joint venture, MiPhi’s distinctive approach to drive innovation includes:
MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture’s focus on innovation and collaboration ensures a robust, connected ecosystem powered by advanced semiconductor solutions. With a strong local manufacturing partnership and in-house NAND controller technology, Phison reinforces its commitment to comprehensive support, including local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service.
About Micromax Informatics Ltd.
Micromax Informatics, founded in 2000 and headquartered in Gurugram, Haryana, is one of India’s leading homegrown consumer electronics brands. The company has been at the forefront of democratizing technology by offering innovative, affordable, and feature-rich products, including smartphones, laptops, tablets, and televisions. Known for its iconic Canvas series, Micromax revolutionized the Indian smartphone market by delivering advanced technology to budget-conscious consumers.
Driven by its vision of making technology accessible to all, Micromax has diversified into smart devices and consumer electronics to meet evolving customer needs. As part of its commitment to "Make in India", the brand has invested significantly in local manufacturing and innovation, supporting India's push for self-reliance in electronics production. With state-of-the-art facilities in Rudrapur, Hyderabad, Greater Noida, and Rajasthan, Micromax produces a range of products, including mobile phones and all consumer electronics. For more information, please visit: www.micromaxinfo.com
About Phison
Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA. For more information, please visit http://www.phison.com.
Micromax and Phison partner to launch MiPhi, a joint venture (Graphic: Business Wire)
Long security lines snaked into baggage claim areas and parking garages at some U.S. airports this weekend, a possible indicator of more widespread travel problems as the latest government shutdown drags on.
That kind of disruption, while not yet widespread, is not a concern that typically surfaces at San Francisco International Airport, the largest of nearly two dozen U.S. airports where screening checkpoints are staffed by private contractors under a little-used federal program that allows airports to outsource security screenings while maintaining TSA oversight.
Because contractors' pay comes from a federal contract, it often continues even when the government shuts down.
“The money’s already been allocated, the payments have already been made, and that continues without interruption,” SFO spokesperson Doug Yakel told The Associated Press. “That is a very nice place to be.”
The contrast draws attention to a long-running debate in the aviation industry: Can private contractors operating under TSA oversight provide a stopgap — and shield airport security operations from the political impasses that can disrupt U.S. air travel?
Some aviation experts see the TSA screening program as a potential model for keeping security lines moving with fewer disruptions during shutdowns. At SFO, that system helped maintain screening operations during last year's record 43-day shutdown, Yakel said.
But critics caution that privatization is not a silver bullet — and could introduce new risks. The union representing federal screeners argues that moving operations to private companies could erode job protections and reduce pay and benefits for workers already facing high turnover amid demanding conditions.
TSA’s screening partnership program allows airports to use private security companies chosen by the federal government to run checkpoints while TSA retains authority over procedures and oversight. The agency says private security screeners receive the same security background check and must meet the same medical requirements as prospective federal security screeners.
In addition to SFO, other participating airports include Kansas City International Airport, Atlantic City International Airport and Orlando Sanford International Airport.
The vast majority of the nation’s roughly 400 commercial airports, meanwhile, rely on federal screening officers employed directly by TSA. During shutdowns, those workers must continue reporting for duty even though they stop getting paid — a dynamic that has historically led to higher absenteeism and slower-moving checkpoints the longer a shutdown lasts.
The current partial shutdown affects only the Department of Homeland Security, which includes TSA. Democrats in Congress refused to fund the department over objections to its immigration enforcement tactics. The lapse marks the third shutdown in less than a year to leave TSA workers temporarily without pay — and once the government reopens, to have to wait for backpay.
Those disruptions can ripple through the travel system, cascading problems across already crowded flight schedules. The strain is especially acute this time of year as airlines and airports brace for what they expect will be one of the busiest spring break travel seasons on record.
Aviation security expert Sheldon Jacobson, whose research contributed to the design of TSA PreCheck, said the program’s success at SFO, a large international airport, shows that privatization “is something that needs to be explored.”
SFO is among the top 15 busiest airports in the U.S. when measured by passenger traffic. A major hub for international travel, it is the second-busiest airport in California behind Los Angeles International Airport.
“It’s operated just as well as any other airport,” Jacobson said, adding that SFO’s multiple concourses and status as a hub for United Airlines demonstrate that even large-scale operations can be managed effectively under this model. “If SFO is the litmus test for delivering this privatized product, then many other airports can do it, too.”
Jacobson noted that most airports currently using the program are smaller, but “the scale issue should not be a limiting factor,” and he called for a broader conversation on how such options could deliver government services efficiently and benefit travelers.
“Of course TSA would have oversight. It’s not like they’re freewheeling on their own,” he said of privately contracted screeners. “We might as well use a government shutdown that affects air travel as an opportunity to begin that discussion.”
The American Federation of Government Employees, which represents TSA officers, has long opposed privatization.
“We will never advocate for any privatization of any federal employees. We don’t believe that’ll work,” Johnny Jones, secretary-treasurer of the TSA union’s bargaining unit, said in a brief phone call this week.
In a blog post on its website, the union argues it could weaken accountability for aviation security — one of the reasons Congress chose to federalize airport screening after the Sept. 11 attacks.
The union also warned that private companies could face pressure to cut costs in ways that affect training, staffing levels and employee benefits. Relying on contractors, the union says, could create inconsistencies between airports if different companies operate checkpoints across the country, potentially complicating oversight of a system designed to maintain uniform national security standards.
“We have to remember the TSA was created in the wake of 9/11 when there were no security standards or very minimal security standards,” said airline industry analyst Henry Harteveldt, president of Atmosphere Research Group. “The TSA came around, they established very stringent airport screening security requirements, which exist to this day.”
Others say there are simpler ways to address the shutdown problem.
Industry groups — including the U.S. Travel Association, Airlines for America and the American Association of Airport Executives — are urging Congress to pass legislation that would ensure aviation workers are paid regardless of the government's funding status.
“Every time Washington fails to fund the government, these essential workers pay the price. So do travelers. So does the economy,” Geoff Freeman, U.S. Travel Association's president, said in a statement. “That is why America’s travel industry has come together, because this workforce is too important, and the stakes are too high, for this to keep happening.”
Republican lawmakers have pushed in recent years to dismantle the agency entirely and replace its screening functions with private contractors overseen by the federal government.
Last year, two GOP senators introduced the “Abolish TSA Act,” which would phase out the agency and transfer oversight to a new office charged with aviation security. Supporters of the long-shot legislation say privatized screening could be more efficient and less vulnerable to shutdowns.
TSA leadership has signaled an openness to discussion. Speaking at a House Appropriations subcommittee hearing last year, Ha Nguyen McNeill, a senior official performing the duties of TSA administrator, said “nothing is off the table” regarding potential privatization.
“If a new privatization scheme makes sense, then we’re happy to have that discussion to see what we can come up with,” McNeill said. “It's not an all-or-nothing game.”
At SFO, officials say its screening model was adopted more than 20 years ago for reasons unrelated to government shutdowns. But with shutdowns in recent years growing longer and more disruptive, the airport says its arrangement has revealed an unintended benefit: fewer staffing disruptions at checkpoints.
“The benefits, I think, are compelling,” Harteveldt said. “The real issue is making sure that any vendor, any partner to the TSA, upholds the strict standards that TSA has established and works with TSA to ensure that screening remains efficient and finds ways to make it even better.”
Associated Press video journalist Haven Daley contributed from San Francisco.
A Covenant Aviation Security Private Security Services agent checks in a passenger at a security gate at San Francisco International Airport in San Francisco, Friday, Feb. 27, 2026. (AP Photo/Jeff Chiu)
Covenant Aviation Security Private Security Services agents check in passengers at a security gate at San Francisco International Airport in San Francisco, Friday, Feb. 27, 2026. (AP Photo/Jeff Chiu)
A Covenant Aviation Security Private Security Services agent checks the identifcation of a passenger at a security gate at San Francisco International Airport in San Francisco, Friday, Feb. 27, 2026. (AP Photo/Jeff Chiu)
Covenant Aviation Security Private Security Services agents check in passengers at a security gate at San Francisco International Airport in San Francisco, Friday, Feb. 27, 2026. (AP Photo/Jeff Chiu)
A Covenant Aviation Security Private Security Services patch is shown on an agent at San Francisco International Airport in San Francisco, Friday, Feb. 27, 2026. (AP Photo/Jeff Chiu)
