Micromax and Phison Partner to Launch MiPhi, Powering India’s Next-Generation of NAND Storage Technology

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec 19, 2024--

Micromax Informatics, India’s home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture poised to revolutionize India’s technology landscape.

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As India emerges as a global economic hub, this partnership supports the nation's vision of ‘Making AI in India,’ aligning with its ambition to become a global leader in artificial intelligence. The strategic partnership announcement demonstrates this commitment by combining the key differentiators of two industry leaders to drive innovation, expand product offerings, and bolster India’s ambitions as a global AI superpower. With a vision to enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world’s lowest per-token cost and energy consumption for AI use cases.

Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions, providing unparalleled convenience and technological advantages. The collaboration leverages Micromax’s deep-rooted customer relationships within India and Phison’s expertise in NAND storage technology to foster a strong, synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India’s burgeoning tech ecosystem and specific agreed-upon regions.

“We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape,” said Rahul Sharma, Co-founder, Micromax Informatics. “By combining our local market expertise with Phison’s critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10 th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions.”

“India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate,” said K.S. Pua, CEO of Phison. “Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India’s NAND storage ecosystem. By uniting Micromax’s local market understanding with Phison’s world-class storage technologies, we’re well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond.

The collaboration between Micromax, leading Indian electronics brand renowned for its expertise in manufacturing and marketing tech products, and Phison, a global pioneer in NAND storage solutions and technology, will position MiPhi as a key innovation hub in India. Phison’s impressive portfolio, with over 2,000 patents and a legacy of industry-first innovations, coupled with its commitment to R&D—investing 80% of its OPEX (Operating Expense)—equips the company to provide vital technical insights to MiPhi’s operations. This strategic alliance will drive MiPhi’s contribution to India’s technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country’s storage economy.

As a part of the joint venture, MiPhi’s distinctive approach to drive innovation includes:

MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture’s focus on innovation and collaboration ensures a robust, connected ecosystem powered by advanced semiconductor solutions. With a strong local manufacturing partnership and in-house NAND controller technology, Phison reinforces its commitment to comprehensive support, including local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service.

About Micromax Informatics Ltd.

Micromax Informatics, founded in 2000 and headquartered in Gurugram, Haryana, is one of India’s leading homegrown consumer electronics brands. The company has been at the forefront of democratizing technology by offering innovative, affordable, and feature-rich products, including smartphones, laptops, tablets, and televisions. Known for its iconic Canvas series, Micromax revolutionized the Indian smartphone market by delivering advanced technology to budget-conscious consumers.

Driven by its vision of making technology accessible to all, Micromax has diversified into smart devices and consumer electronics to meet evolving customer needs. As part of its commitment to "Make in India", the brand has invested significantly in local manufacturing and innovation, supporting India's push for self-reliance in electronics production. With state-of-the-art facilities in Rudrapur, Hyderabad, Greater Noida, and Rajasthan, Micromax produces a range of products, including mobile phones and all consumer electronics. For more information, please visit: www.micromaxinfo.com

About Phison

Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA. For more information, please visit http://www.phison.com.

Micromax and Phison partner to launch MiPhi, a joint venture (Graphic: Business Wire)

CARACAS, Venezuela (AP) — Venezuela’s government accused the United States of attacking civilian and military installations in multiple states after at least seven explosions and low-flying aircraft were heard around 2 a.m. local time Saturday in the capital, Caracas.

The Pentagon and White House did not immediately respond to requests for comment.

Smoke could be seen rising from the hangar of a military base in Caracas. Another military installation in the capital was without power.

People in various neighborhoods rushed to the streets. Some could be seen in the distance from various areas of Caracas.

“The whole ground shook. This is horrible. We heard explosions and planes,” said Carmen Hidalgo, a 21-year-old office worker, her voice trembling. She was walking briskly with two relatives, returning from a birthday party. “We felt like the air was hitting us.”

Venezuela’s government, in the statement, called on its supporters to take to the streets.

“People to the streets!” the statement said. “The Bolivarian Government calls on all social and political forces in the country to activate mobilization plans and repudiate this imperialist attack.”

The statement added that President Nicolás Maduro had “ordered all national defense plans to be implemented” and declared “a state of external disturbance.”

This comes as the U.S. military has been targeting, in recent days, alleged drug-smuggling boats. On Friday, Venezuela said it was open to negotiating an agreement with the U.S. to combat drug trafficking.

Maduro also said in a pretaped interview aired Thursday that the U.S. wants to force a government change in Venezuela and gain access to its vast oil reserves through the monthslong pressure campaign that began with a massive military deployment to the Caribbean Sea in August.

Maduro has been charged with narco-terrorism in the U.S. The CIA was behind a drone strike last week at a docking area believed to have been used by Venezuelan drug cartels in what was the first known direct operation on Venezuelan soil since the U.S. began strikes on boats in September.

U.S. President Donald Trump for months had threatened that he could soon order strikes on targets on Venezuelan land. The U.S. has also seized sanctioned oil tankers off the coast of Venezuela, and Trump ordered a blockade of others in a move that seemed designed to put a tighter chokehold on the South American country’s economy.

The U.S. military has been attacking boats in the Caribbean Sea and the eastern Pacific Ocean since early September. As of Friday, the number of known boat strikes is 35 and the number of people killed is at least 115, according to numbers announced by the Trump administration.

They followed a major buildup of American forces in the waters off South America, including the arrival in November of the nation’s most advanced aircraft carrier, which added thousands more troops to what was already the largest military presence in the region in generations.

Trump has justified the boat strikes as a necessary escalation to stem the flow of drugs into the U.S. and asserted that the U.S. is engaged in an “armed conflict” with drug cartels.

Meanwhile, Iranian state television reported on the explosions in Caracas on Saturday, showing images of the Venezuelan capital. Iran has been close to Venezuela for years, in part due to their shared enmity of the U.S.

Pedestrians walk past the Miraflores presidential palace after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Cristian Hernandez)

Residents evacuate a building near the Miraflores presidential palace after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Cristian Hernandez)

Smoke raises at La Carlota airport after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Matias Delacroix)

Pedestrians run after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Matias Delacroix)

Smoke raises at La Carlota airport after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Matias Delacroix)

Smoke raises at La Carlota airport after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Matias Delacroix)

Pedestrians run after explosions and low-flying aircraft were heard in Caracas, Venezuela, Saturday, Jan. 3, 2026. (AP Photo/Matias Delacroix)