BANGKOK, Dec. 20, 2024 /PRNewswire/ -- Central Chidlom, the flagship store of Central Department Store Group, unveils its transformation as 'The Store of Bangkok'. With a 4 billion baht investment, the renovation positions it as Thailand's no. 1 luxury department store.
Ms. Natira Boonsri, CEO of Central Department Store Group remarked, "The potential for Thailand's luxury market remains incredibly promising. In just the past six months (1st June to 30th November 2024), we've already achieved a remarkable 25% growth. As we complete our transformation in 2025, we project a 30% increase in sales."
Elevating Retail Excellence: Central Chidlom Redefines Luxury Shopping Experience
1. The Store of Curation
The new Beauty Galerie features over 150 world-class brands including Chanel, Dior, Gucci, La Mer, and the first Prada Beauty boutique in Thailand. The Luxe Galerie showcases exclusive shop-in-shop experiences with brands like Chanel, Gucci, Louis Vuitton and Prada, while Shoes Avenue introduces Asia's first Christian Louboutin Bar. The store also houses Thailand's largest sneaker destination with over 800 unique pairs.
2. The Store of Design
Central Chidlom harmoniously blends Thai and international design through its striking glass façade and Sky Terrace linked to Chit-Lom BTS. The 'Garden of Rose' theme and signature 'Chidlom Pink' color flow throughout the space, from Terrazzo stones to shopping bags, creating a unique retail experience.
3. The Store of Excellent Services
Premium services include Personal Shopper, Personal Stylist, and Gift Advisor. The store offers an AI-powered Central App for personalized shopping.
The CENFINITY Lounge offers exclusive privacy for members, while all customers can access the Work Work Co-working Space. The Personal Shopping Suite features premium Devialet audio and Jim Thompson fabrics for an elevated experience.
4. The Store of Communites: Everyone is a #CitizenofChidlom
Central Chidlom targets 30,000 daily visitors including VIPs, families, younger generations, and international guests. The store caters to mid-to-high-income customers through exclusive services and strategic partnerships.
Get ready for an unforgettable experience at 'The Store of Bangkok' Grand Opening
The grand opening celebration featured performances by international artist Henry Moodie and Thai celebrities including Mai Davika, Mario, and Nene Pornnappan. Customers can follow Central Chidlom's updates on Facebook, Instagram, and TikTok @CentralChidlom.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Store of Bangkok: Central Chidlom Elevates Retail Experience as the No. 1 Luxury Department Store
JEDDAH, Saudi Arabia, Jan. 12, 2026 /PRNewswire/ -- Dar Global (LSE: DAR), the London-listed international luxury real estate developer, announced today the official launch of Trump Plaza Jeddah, marking its third prestigious collaboration with The Trump Organization in Saudi Arabia. Valued at over USD 1 billion, this landmark development, strategically located within the expansive Amaya development along King Abdulaziz Road, is poised to redefine luxury urban living in Jeddah's thriving real estate landscape, following the successful launch of Trump Tower Jeddah in December 2024.
Residential offerings include fully furnished 1, 2, and 3-bedroom Trump Executive Residences; premium 2, 3, and 4-bedroom Trump Park Residences; and exclusive 4-bedroom Trump Townhouses. Together with thoughtfully designed home offices, premium retail, and curated dining, the project redefines modern living by blending convenience and luxury into a single, connected destination. Optional rental management services further enhance the appeal for international owners seeking a turnkey ownership experience.
Eric Trump, Executive Vice President of The Trump Organization, commented: "Expanding our presence in Saudi Arabia with Trump Plaza Jeddah underscores our commitment to world-class quality and iconic design. This project reflects the strength of our relationship with Dar Global and our confidence in Jeddah as a dynamic, globally relevant city. Trump Plaza Jeddah will set a new benchmark for integrated urban destinations."
Ziad El Chaar, CEO of Dar Global, added: "The launch of Trump Plaza Jeddah represents a major milestone in our Saudi portfolio. This is not a single-use development, but a carefully curated urban ecosystem designed for global residents who want to live, work, and connect within the best address in Jeddah. Anchored by a private park and supported by world-class amenities, Trump Plaza Jeddah introduces a new model for modern city living in the Kingdom."
Central to the lifestyle offering is the exclusive 4,000-square-metre Vitality Club, with golf simulators, a spa, sports medicine and recovery facilities, swimming pools, dining, and high-performance wellness spaces. Destination retail and dining, including Trump Grill, Trump Daily, an artisan bakery, and a fitness pro shop, reinforce its positioning as a district day and night.
Located at the heart of the 1,000,000-square-metre Amaya development, Trump Plaza Jeddah anchors a new, highly integrated urban district that reflects the Kingdom's growing prominence as a global real estate destination, supported by foreign-ownership incentives, a 0% capital gains tax, and accelerated infrastructure investment.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DAR GLOBAL AND THE TRUMP ORGANISATION EXPAND SAUDI PORTFOLIO WITH USD 1BN TRUMP PLAZA JEDDAH
