As China's foreign trade continues to grow steadily in traditional sectors, emerging business models, particularly cross-border e-commerce, are becoming key drivers of high-quality growth, fueled by a series of favorable government policies.
Seizing the opportunity presented by strong European demand for decorative items during the Christmas season, a foreign trade company based in Guangzhou City, south China's Guangdong Province, has intensified its efforts to promote products through livestreaming and optimize logistics to ensure rapid delivery.
"We rely entirely on overseas warehouses. In countries with smaller land areas, such as Japan, the United Kingdom, and Germany, next-day delivery is typically available. For larger countries like the United States, most regions can expect delivery within two days," said Xu Yinxuan, deputy general manager of the e-commerce department under Guangdong Eagle Gifts Co.,Ltd.
Meanwhile, the company's new product series specially for upcoming Valentine's Day are also being shipped to overseas warehouses.
Over 95 percent of their exports are transported by sea, a cost-effective and efficient option compared with air freight, said Xu.
He said that the company's cross-border e-commerce business has surged from less than 5 percent of its total exports to over 50 percent this year.
In June, China's Ministry of Commerce and eight other departments issued guidelines to expand cross-border e-commerce exports and improve overseas warehouse infrastructure. In November, China's General Administration of Customs introduced measures to streamline related processes, including removing the requirement for cross-border e-commerce companies to register for overseas warehouse exports.
"In the first 11 months of this year, Guangzhou's cross-border e-commerce enterprises exported goods valued at 160 million yuan (around 21.92 million U.S. dollars) through overseas warehouses, marking a year-on-year increase of 84 percent," said Xie Mingxian, director of cross-border e-commerce supervision department under the Nansha Customs.
Innovative measures were also introduced in the Nansha comprehensive bonded zone to streamline returns from overseas consumers, further cutting costs for businesses.
"A more convenient way to return goods can be chosen based on the distribution of the company's own warehouse, flights, voyages, and its own transportation costs. This is expected to improve the company's cargo turnover rate and reduce its overall costs," said Ma Jifang, general manager of a logistics company in Guangzhou.
China's cross-border e-commerce continues to expand with supportive policies
