China's first full high frame rate LED multiplex, Huaxia Film Center, opened on Monday in Beijing, which is expected to significantly elevate the filming experience for audiences with new technologies.
Equipped with the latest LED screening technologies, alongside spatial computing, glasses-free 3D, and more, the theater provides enhanced image quality with higher brightness and richer colors.
"LED projection mode has advantages such as high brightness, high dynamic range, and high contrast, which are particularly important for displaying high-format, high-dynamic range scenes and visual effects in Spring Festival blockbusters. It provides a more immersive audiovisual experience for the audience and ensures consistent viewing quality from any position within the LED theater," said Gong Bo, head of China Research Institute of Film Science and Technology.
In addition, all eight standard LED theaters and eight VIP theaters in the multiplex have different features to fulfill different purposes. "Our mobile theater allows more kinds of activities. For example, the game 'Black Myth: Wukong' has been a hit recently, and we can play the game in this theater and interact with other gamers. For the next step, we are planning to add contents related to Beijing Central Axis culture and Chinese traditional culture," said Zhang Ning, deputy manager of the Department of Investment and Management under Huaxia Film Distribution.
China's first fully high frame rate LED multiplex opens in Beijing
