KK Group Accelerates Expansion in Southeast Asia, Entering Four Countries This Year

KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Jan 3, 2025--

KK Group, a China-based trend retailer targeting younger generations, is rapidly expanding its footprint across Southeast Asia. With its lifestyle brand KKV and makeup brand The Colorist, the group successfully entered four Southeast Asian countries in 2024. Currently, the company operates more than 1,000 stores in over 200 cities across China.

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Unprecedented Growth Across Southeast Asia

KK Group embarked on an ambitious expansion in 2024. KKV, known for its “good to shop, good to play, and good-looking” brand concept, led the charge in this international expansion in Southeast Asia at an unprecedented pace — entering one new country every month. The brand established a strong presence in Malaysia early in 2024, followed by Thailand in October, Vietnam in November, and the Philippines in December. In addition, the first overseas store of The Colorist was opened in Malaysia in December.

This rapid growth underscores KK Group’s strategic focus and capability to quickly penetrate new markets. However, sustaining long-term, stable growth in these markets will require overcoming challenges in the future.

“KKV Light Your Christmas Stars” Ignites Consumer Excitement

To celebrate a year of remarkable achievements and also to further strengthen its connection with consumers, KKV hosted a spectacular Christmas event, "KKV Light Your Christmas Stars." The event drew tens of thousands of visitors, and generated 100 million online views.

Each star represents a unique lifestyle. By connecting these stars, KKV hopes to bring more joyful and memorable moments to people everywhere, creating a world filled with the art of living. “At KKV, everyone can find a lifestyle that suits them,” remarked one consumer, he added," this star-studded Christmas experience at KKV is unforgettable.”

Vision for 2025 and Beyond

As of December 2024, KK Group’s presence in Southeast Asia has approached 30 stores, includin g KKV and The Colorist 2 brands.

Looking ahead, the group has set ambitious goals. Its pop culture brand X11 is estimated to make its debut in Southeast Asia in 2025, while KK Group plans to enter the Singapore market in the first half of 2025. As the number of stores under its three flagship brands—KKV, The Colorist, and X11—continues to grow, KK Group’s ability to adapt its product structure to local consumer preferences, maintain stable store operations, and ensure the profitability of individual stores will depend on continuous research and strategic exploration by the international team. Beyond Southeast Asia, the team is also conducting comprehensive research to explore opportunities and drive new breakthroughs in regional development.

To achieve these goals, KK Group is committed to enhancing consumer loyalty through respecting local cultures, understanding local markets, optimizing product structure, and strengthening partnerships with local partners. This strategy reflects the group’s confidence in the potential of the global retail market and its determination to be a long-term participant in Southeast Asia.

KKV Malaysia Flagship Store at Bukit Bintang (Photo: Business Wire)

Democrats sued Wednesday to block President Donald Trump's latest executive order restricting mail voting, arguing that the U.S. Constitution empowers states and Congress, not the president, to determine who is eligible to vote by mail.

The lawsuit marks the second round of battles over the president's power to control elections. Trump's opponents handily won the first round last year, blocking his initial executive order intended to reshape election procedures by convincing multiple federal judges that it was likely unconstitutional.

Trump on Tuesday announced that his administration would compile lists of who is eligible to vote in states and that the U.S. Postal Service would only mail ballots to those who met that criteria. Critics note that there's little time to comb through voter rolls before ballots start going out for this fall's elections, in some places as soon as September, and question whether the administration's list would be reliable.

The lawsuit was filed by Senate Minority Leader Chuck Schumer, House Minority Leader Hakeem Jeffries, the Democratic National Committee and other party organizations working on campaigns for the House, Senate and governor offices around the country. Trump is one of the defendants, along with top administration officials.

"We will see him in court and we will beat him again," Schumer said in a statement.

Democrats said Trump was attempting to strike at the heart of America's democratic machinery.

“President Trump has tried again and again to rewrite election rules for his own perceived partisan advantage,” their lawsuit said. It adds that “our Constitution’s Framers anticipated this kind of desire for absolute power,” dispersing the power to control elections to individual states and Congress.

Mail voting has existed for more than a century and had steadily been increasing in popularity in both Democratic and Republican states until 2020. Then Trump decided to target the method, levying baseless claims of mass fraud. As a result, it's become less popular among Republicans and more among Democrats, giving Trump additional incentive to throttle it before midterm elections that will determine whether his party continues to control Congress.

Trump himself often votes by mail, as recently as in a special election in Florida last month.

Since he returned to office, Trump has tried to interfere in state-run elections, citing often-disproven falsehoods about how fraud cost him the presidency in 2020. Repeated investigations, including ones by Republicans, showed no significant fraud in the 2020 vote.

Nonetheless, Trump has called for his administration to “take over” voting in Democratic areas, launched a probe of the 2020 vote fueled by election conspiracy theories and unsuccessfully pushed Congress to pass a law that would create new hurdles on voting, including a requirement that people provide in-person, documentary proof of citizenship when registering. That bill has stalled in the U.S. Senate over Democratic opposition.

Sen. Chuck Schumer, D-N.Y., and Rep. Hakeem Jeffries, D-N.Y., attend an event marking the installation of a plaque commemorating Jan. 6 at the U.S. Capitol on Wednesday, March 25, 2026, in Washington. (AP Photo/Allison Robbert)

President Donald Trump holds a signed executive order in the Oval Office of the White House Tuesday, March 31, 2026, in Washington. (AP Photo/Alex Brandon)