Revolutionizing the beauty industry with cutting-edge haircare innovation
LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- South Korea's KAIST startup Polyphenol Factory, led by Dr. Hae-Shin Lee, unveils its revolutionary haircare brand Grabityâ„¢ today at CES 2025 in Las Vegas. Combining advanced KAIST technology with proven results, Grabityâ„¢ is a groundbreaking hair loss shampoo that has redefined the haircare market in South Korea and is now poised to transform the global haircare industry.
At CES 2025, Grabityâ„¢ unveils its full range of products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist. Each product is expertly designed to combat hair loss, thinning, and weak hair with a focus on delivering visible, transformative results.
The secret behind Grabityâ„¢'s success lies in its proprietary LiftMax 308â„¢ formula, a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume, with effects lasting up to 48 hours.
Clinically proven and dermatologically tested, Grabityâ„¢ has earned the prestigious 'Excellent' grade from Dermatest in Germany and recognition from Intertek, a global clinical organization. Aligned with its commitment to sustainability, Grabityâ„¢ utilizes eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.
Since its launch in April 2024, Grabityâ„¢ has become a phenomenon in South Korea, consistently selling out across all major retail channels. A leading retailer reported sales of $18,000 USD per minute, underscoring its blockbuster appeal.
On secondary markets, Grabity™ products are resold for over $190 USD per bottle—six to seven times their original retail price—highlighting the extraordinary demand for this game-changing haircare solution.
Grabityâ„¢ began its global journey with a highly successful Kickstarter campaign in early 2024, where it exceeded its funding goal by 1,122%. Following this success, the brand expanded into Japan, where its products are now available in premium beauty salons and have received glowing reviews from professional stylists and consumers alike.
During CES 2025, Grabityâ„¢ hosts live demonstrations of its LiftMax 308â„¢ technology, allowing attendees to experience its transformative effects firsthand. With strong interest anticipated from international buyers, Grabityâ„¢ is set to solidify its position as a global leader in beauty-tech innovation.
"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee, the visionary behind Grabityâ„¢ and a globally recognized scientist ranked in the top 1% worldwide. "LiftMax 308â„¢ not only delivers visible volume but also professional-grade results that can be achieved at home. This innovation is particularly transformative for our North American customers, especially those with fine or blonde hair."
Following CES 2025, Grabityâ„¢ will launch on Amazon US in early 2025, marking the start of its expansion into the North American market.
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For more information: Polyphenol Factory, Anna Lee, imagine@polyphenolfactory.com
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Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
