Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Revolutionizing the beauty industry with cutting-edge haircare innovation

LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- South Korea's KAIST startup Polyphenol Factory, led by Dr. Hae-Shin Lee, unveils its revolutionary haircare brand Grabityâ„¢ today at CES 2025 in Las Vegas. Combining advanced KAIST technology with proven results, Grabityâ„¢ is a groundbreaking hair loss shampoo that has redefined the haircare market in South Korea and is now poised to transform the global haircare industry.

At CES 2025, Grabityâ„¢ unveils its full range of products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist. Each product is expertly designed to combat hair loss, thinning, and weak hair with a focus on delivering visible, transformative results.

The secret behind Grabityâ„¢'s success lies in its proprietary LiftMax 308â„¢ formula, a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume, with effects lasting up to 48 hours.

Clinically proven and dermatologically tested, Grabityâ„¢ has earned the prestigious 'Excellent' grade from Dermatest in Germany and recognition from Intertek, a global clinical organization. Aligned with its commitment to sustainability, Grabityâ„¢ utilizes eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.

Since its launch in April 2024, Grabityâ„¢ has become a phenomenon in South Korea, consistently selling out across all major retail channels. A leading retailer reported sales of $18,000 USD per minute, underscoring its blockbuster appeal.

On secondary markets, Grabity™ products are resold for over $190 USD per bottle—six to seven times their original retail price—highlighting the extraordinary demand for this game-changing haircare solution.

Grabityâ„¢ began its global journey with a highly successful Kickstarter campaign in early 2024, where it exceeded its funding goal by 1,122%. Following this success, the brand expanded into Japan, where its products are now available in premium beauty salons and have received glowing reviews from professional stylists and consumers alike.

During CES 2025, Grabityâ„¢ hosts live demonstrations of its LiftMax 308â„¢ technology, allowing attendees to experience its transformative effects firsthand. With strong interest anticipated from international buyers, Grabityâ„¢ is set to solidify its position as a global leader in beauty-tech innovation.

"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee, the visionary behind Grabityâ„¢ and a globally recognized scientist ranked in the top 1% worldwide. "LiftMax 308â„¢ not only delivers visible volume but also professional-grade results that can be achieved at home. This innovation is particularly transformative for our North American customers, especially those with fine or blonde hair."

Following CES 2025, Grabityâ„¢ will launch on Amazon US in early 2025, marking the start of its expansion into the North American market.

Media Assets

1. High-resolution Images

• Product Shots: https://drive.google.com/drive/folders/1JCJqNgk38UHltydZ8p7ZNmM9kUqKUyXp?usp=sharing
  • Extra Strong Shampoo: https://drive.google.com/file/d/1TMvOESF9KfNPREYINAjTktjAYzv9wvoU/view?usp=sharing
  • Strong Shampoo: https://drive.google.com/file/d/1G8HlwubIp5XSiul7tQeXRsR2Wtdhk-yS/view?usp=drive_link
  • Water Treatment: https://drive.google.com/file/d/1tY__beCL9WI6sGI9nxSUnY1Yqi01lpYV/view?usp=drive_link

• Brand Logo: https://drive.google.com/file/d/1QjJrNGB1Uq9DC1lHcYHfdM6xG50hxbUB/view?usp=drive_link
• Company Logo: https://drive.google.com/file/d/1oDcWnj6PXyF2iuCWqdmG9NzQhIsF25Sa/view?usp=drive_link

2. Videos

• Product Demo: https://youtu.be/hasO8hQ98Fg?feature=shared 
• Brand Introduction: https://youtu.be/WN92401vH8Q?feature=shared

To watch YouTube videos with subtitles, follow these steps: 1) Click Settings (gear icon) on the video 2) Select Subtitles   3) Choose Auto-translate and select your preferred language!

3. Social Media and Links

• Website: https://en.grabitylabs.com
• Instagram: @grabitylabs_official

For more information: Polyphenol Factory, Anna Lee, imagine@polyphenolfactory.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

APIA, Samoa, April 2, 2026 /PRNewswire/ -- Phemex, a user-first crypto exchange, announced the release of its April 2026 Proof of Reserves (PoR), reinforcing its commitment to transparency, asset backing, and user fund security. The latest report confirms that all user balances are fully backed, with a total reserve ratio of 131% across major assets.

According to the April 2026 Proof of Reserves, Phemex maintains overcollateralized reserves across key cryptocurrencies, including BTC at 133.11%, ETH at 141.61%, USDT at 103.61%, and SOL at 155.62%. All reported assets exceed a 100% reserve ratio, indicating that user liabilities are fully covered and assets remain accessible at all times.

Phemex's Proof of Reserves uses a Merkle tree-based verification model, enabling users to independently confirm that their balances are included in the platform's total liabilities while preserving data integrity and privacy. This cryptographic approach allows for transparent verification without exposing individual account data.

Federico Variola, CEO of Phemex, commented: "Being user-first, in practice, means giving users clear visibility into how their assets are held and managed. Publishing Proof of Reserves on a consistent basis is part of that approach, ensuring transparency is built into the system rather than treated as a one-time check. It's about creating a platform where users can operate with confidence, knowing the fundamentals are in place."

By releasing Proof of Reserves on a recurring monthly basis, Phemex provides a verifiable view into platform solvency and reserve backing. The April 2026 update continues this practice, supporting greater accountability and measurable transparency in the digital asset ecosystem. Ongoing investments in infrastructure, system stability, and user experience aim to ensure that traders can manage assets, execute trades, and access funds without friction.

About Phemex
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and a commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.

For more information, please visit: https://phemex.com/

APIA, Samoa, April 2, 2026 /PRNewswire/ -- Phemex, a user-first crypto exchange, announced the release of its April 2026 Proof of Reserves (PoR), reinforcing its commitment to transparency, asset backing, and user fund security. The latest report confirms that all user balances are fully backed, with a total reserve ratio of 131% across major assets.

According to the April 2026 Proof of Reserves, Phemex maintains overcollateralized reserves across key cryptocurrencies, including BTC at 133.11%, ETH at 141.61%, USDT at 103.61%, and SOL at 155.62%. All reported assets exceed a 100% reserve ratio, indicating that user liabilities are fully covered and assets remain accessible at all times.

Phemex's Proof of Reserves uses a Merkle tree-based verification model, enabling users to independently confirm that their balances are included in the platform's total liabilities while preserving data integrity and privacy. This cryptographic approach allows for transparent verification without exposing individual account data.

Federico Variola, CEO of Phemex, commented: "Being user-first, in practice, means giving users clear visibility into how their assets are held and managed. Publishing Proof of Reserves on a consistent basis is part of that approach, ensuring transparency is built into the system rather than treated as a one-time check. It's about creating a platform where users can operate with confidence, knowing the fundamentals are in place."

By releasing Proof of Reserves on a recurring monthly basis, Phemex provides a verifiable view into platform solvency and reserve backing. The April 2026 update continues this practice, supporting greater accountability and measurable transparency in the digital asset ecosystem. Ongoing investments in infrastructure, system stability, and user experience aim to ensure that traders can manage assets, execute trades, and access funds without friction.

About Phemex
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and a commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.

For more information, please visit: https://phemex.com/

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Phemex Publishes April 2026 Proof of Reserves, Reporting 131% Total Reserve Ratio