DÜSSELDORF, Germany, Jan. 9, 2025 /PRNewswire/ -- Henkel returns to CES® 2025 with a splash, with the official unveiling of its Smartwash™ Technology, an AI-driven, cartridge-based detergent dosing system that can power washing machines and dishwashers. The global consumer and industrial business leader spearheads this innovation with the launch of Persil® and Somat® Smartwash, targeting the European market as of 2025. Henkel's presence at the show also sets the stage for multiple industry partnership discussions with global appliance manufacturers and technology leaders, around the creation of the machine of the future.
Henkel's Smartwash Laundry Concept Machine
Persil and Somat Smartwash devices break ground for Henkel's autonomous sensing innovation, dispensing the right amount of detergent at the right times during multiple wash cycles, delivering optimal results in any machine, existing or new. Henkel's Smartwash laundry concept machine, showcased at the Venetian Expo, builds on the functionality of its smart devices, demonstrating the exponential possibilities for laundry and dish care.
"Our Smartwash concept leverages Henkel's chemical expertise, our understanding of our consumers, and our ability to innovate at pace with AI technology," says Frank Meyer, Corporate Senior Vice President and Head of R&D of Henkel Consumer Brands. "After years of internal development, now collaborating with industry partners is a pivotal moment. With Smartwash, together we will transform the laundry and dish care industry with elevated performance, more convenience, and a lower environmental impact."
Smartwash demos with appliance and tech leaders at CES have generated an appetite for partnership. Potential partners laud Henkel's ability to couple state of the art compacted disaggregated chemistry with an advanced algorithmic approach to dosing, to achieve unparalleled performance and efficiency. Excitement generated from meetings aligns with Henkel's intent to increase speed of development and marketability, bringing more value and impact to partners and customers, faster.
Research shows that consumers continue to seek better solutions to clean and care for their garments. Additionally, many consumers are unsure about which detergents to use (71%) and how much to dose (57%).1 Smartwash solves all these issues by selecting ideal washing configurations for each load, for less work and waste, and a new level of performance. Dorothee Boivin, Corporate Vice President of New Business and Homecare, expressed excitement around bringing a co-created product to market, "Laundry continues to be viewed as a household chore filled with pain points. With Smartwash and our partners, we will reinvent the user experience by setting a new standard of clean and care, while offering a more engaging and personalized solution for consumers."
Building on the successes from this week, Henkel aims to continue showcasing the Smartwash Technology at additional conferences and trade shows, including the American Cleaning Institute Annual Meeting & Industry Convention in Orlando, FL. Companies interested in learning more about partnering with Henkel can request additional information by emailing henkel-ces@henkel.com.
About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel's preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations." More information at www.henkel.com.
1 Source: Laundry Dairies 2023 (Global) & Insight Screener 2024 (Germany)
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Henkel's Smartwash™ Defines a New Era of Clean at CES® 2025
HANOI, Vietnam, Jan. 3, 2026 /PRNewswire/ -- Travellive Media Group is pleased to announce the HOTLIST Travellive Editor's Pick 2025 (HOTLIST 2025), a curated project honouring outstanding brands, destinations, and individuals that have made significant contributions to the development of Vietnam's tourism industry over the past year.
HOTLIST is a expert-curated list reflecting the evolving values of the market at each stage of development. The selection process combines the expertise of a prestigious advisory council comprising both domestic and international experts, based on key criteria including quality, innovation, social impact, and sustainable growth potential.
Last year, HOTLIST 2024 made a strong impression on the tourism, hospitality, and service community by recognising more than 40 brands and 12 inspiring individuals across 28 categories spanning hospitality and resorts, destinations, technology, and experiential initiatives. The year also marked the first time HOTLIST expanded into a professional event series, featuring The Insiders Forum and the Honor Ceremony, attracting over 700 guests including senior business leaders and experts from various fields.
HOTLIST 2025: From Seed to Harvest
Entering 2025, HOTLIST is developed under the theme "From Seed to Harvest" inspired by rice, a symbol deeply rooted in Vietnam's wet-rice civilisation and cultural identity. From planting ideas and nurturing resources to harvesting sustainable achievements, this metaphor reflects the authentic development journey of projects, brands, and destinations within the tourism and hospitality industry.
At a time when the tourism sector faces multiple challenges such as climate change, shifting traveller behaviour, and global competition, the spirit of "From Seed to Harvest" underscores the importance of long-term vision, perseverance, and adaptability.
This year, HOTLIST 2025 introduces a public voting component in the final evaluation stage, enabling the community and industry professionals to participate directly in the selection process. Beyond fostering engagement, this initiative also provides an opportunity for audiences to share their firsthand experiences with the shortlisted brands and projects.
HOTLIST 2025 Honourees
HOTLIST 2025 expands its scope across key tourism sectors, featuring 07 main categories: Hospitality; Aviation; Travel Design & Experiences; Destination; Technology & Innovations; Sustainability and Community Projects & Voices. Each category aims to identify exemplary individuals and brands that play a guiding role in shaping the future of Vietnam's tourism and hospitality industry.
This year's list continues to acknowledge well-established brands such as Four Seasons Resort The Nam Hai, Hoi An; Topas Ecolodge; Six Senses Ninh Van Bay; P'apiu Resort; Wink Hotels, among others. It also introduces international brands that have made a positive impact on the Vietnamese market, including voco Quang Binh Resort by IHG, Park Hyatt Phu Quoc, and Hyatt Place Halong Bay, Bai Chay. In the Aviation category, STARLUX AIRLINES was selected for its premium flight experience.
The expansion and diversification of award categories reflect HOTLIST's commitment to comprehensively capturing industry dynamics, while encouraging responsible development models that respect local identity and generate positive social impact.
As part of its mission to deliver practical value to the tourism industry, HOTLIST 2025 will host The Insiders Forum in Hanoi (7 January 2026, Sheraton Hanoi West) and Ho Chi Minh City (19 January 2026, JW Marriott Hotel & Suites Saigon). The forums will gather business leaders, experts, and researchers to share insights and discuss key topics shaping tourism landscape.
On 19 January 2026, The Honor Ceremony will take place in Ho Chi Minh City to officially recognise and present certificates to the brands, projects, and individuals featured in HOTLIST 2025. The event will also serve as a B2B networking platform for industry stakeholders.
Through each edition, HOTLIST Travellive Editor's Pick has gradually become a highly anticipated annual reference point for the tourism community, built on credibility, sustainability-driven orientation, and a series of professional programmes. Through recognition activities, dialogue forums, and community connections, Travellive not only highlights market excellence but also actively contributes to promoting sustainable thinking and elevating standards within tourism industry.
This year, HOTLIST 2025 is supported by The Brand Promise (Co-organiser of The Insiders Forum), PR Newswire (Media Partner), and sponsoring brands including BMWines, Lady Triệu (drink experiences), and Cocoon, Jourdeness (gifts). HOTLIST 2025 continues to amplify meaningful stories, connect outstanding individuals and organisations, and share positive values with the wider public.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HOTLIST 2025 "From Seed to Harvest": A Story of Resilience and Transformation
