|
All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
-- ENDS –
All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
-- ENDS –
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reveals Growing Interest for Year-End Domestic Travel with Kuala Lumpur at the Forefront in 2025
SYDNEY, Jan. 6, 2026 /PRNewswire/ -- BestPrice Travel has announced the launch of its 2026 Wellness Portfolio, a curated collection of wellness and health-focused travel experiences across Vietnam's most distinctive destinations, as demand for restorative, experience-led travel continues to gain momentum across the Asia-Pacific region.
The launch represents a strategic move by BestPrice Travel to support Vietnam's growing profile as a competitive wellness destination in Asia-Pacific, responding to shifting traveller preferences toward journeys that combine wellbeing, cultural depth and nature-based experiences.
The portfolio was officially unveiled during the Vietnam Tourism Roadshow 2025 in Melbourne and Sydney, hosted by the Vietnam National Authority of Tourism (VNAT), and attended by hundreds of Australian travel trade professionals, tourism stakeholders and media. The announcement reflects a broader industry transition away from traditional sightseeing toward travel experiences centred on health, mindfulness and meaningful local engagement.
Responding to Asia-Pacific's Growing Appetite for Wellness Travel
Wellness tourism has rapidly evolved from a niche segment into a key growth driver within the global travel industry. Across Australia and the wider Asia-Pacific market, travellers are increasingly prioritising experiences that support physical wellbeing, mental balance and emotional restoration, while still offering strong cultural and destination-led narratives.
Vietnam's combination of traditional healing practices, diverse natural environments and expanding eco-luxury accommodation sector positions the country well to meet this demand. However, access to structured, agent-ready wellness products from the region has remained limited for many international travel professionals.
BestPrice Travel's 2026 Wellness Portfolio has been developed to address this gap, offering a commercially viable and operationally reliable collection that aligns with international standards of service, safety and consistency.
A Curated Wellness Journey Across Vietnam
The portfolio spans several of Vietnam's most established and emerging wellness destinations, including Quang Ninh, Hoi An, Phu Quoc, Nha Trang, and features a broad range of wellness-led experiences such as:
- Traditional Vietnamese healing therapies grounded in long-standing medical and spiritual practices
- Mineral hot springs and thermal wellness retreats
- Eco-luxury spa resorts integrated with natural landscapes
- Meditation, mindfulness and spiritual renewal programmes
- Coastal and island-based wellness escapes
Rather than focusing on standalone spa offerings, the portfolio emphasises holistic wellness journeys, integrating accommodation, cuisine, cultural interaction and natural surroundings into a cohesive travel experience.
Built for International Travel Trade Partners
As a long-term strategic and media partner of the Vietnam National Authority of Tourism, BestPrice Travel has developed the 2026 Wellness Portfolio with international travel agents, tour operators and media partners in mind.
Key trade-focused features include:
- Competitive net rates and flexible contracting models
- A dedicated B2B support team with in-market expertise
- A Sydney-based representative office providing real-time coordination and local market support
- Opportunities for co-branded campaigns, curated fam trips and press travel programmes
Beyond wellness, partners also gain access to BestPrice Travel's broader product ecosystem, including cultural immersion programmes, village stays, trekking and nature experiences, spiritual journeys, dental tourism and integrated "bleisure" travel solutions.
Supporting Vietnam's Long-Term Wellness Tourism Strategy
With the introduction of the 2026 Wellness Portfolio, BestPrice Travel aims to contribute to Vietnam's longer-term positioning as a credible and competitive wellness destination within the Asia-Pacific region.
As competition intensifies among established wellness destinations, Vietnam's strengths—authenticity, accessibility and value—offer a compelling alternative for travellers seeking culturally grounded and sustainable experiences.
The portfolio also reflects growing collaboration between private-sector travel companies and national tourism authorities, aligning product development with global travel trends while supporting sustainability and cultural integrity.
About BestPrice Travel
With over 15 years of experience, BestPrice Travel is one of Vietnam's leading tour operators, specialising in sustainable travel, authentic cultural experiences, and international partnership development. www.bestpricetravel.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Vietnam Positions for Wellness Growth as BestPrice Travel Unveils 2026 Portfolio
