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Samsung Tech Forum series continues at CES 2026 with AI Platform Center discussion on the future of trust and AI
LAS VEGAS, Jan. 6, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today hosted a panel of global experts for "In Tech We Trust? Rethinking Security & Privacy in the AI Age" as part of its Tech Forum series at CES 2026. Held at The Wynn in Las Vegas, the session convened global experts in technology, research and ethics to explore how trust has emerged as one of the most critical factors shaping how people adopt and engage with AI as it becomes more seamlessly interwoven into daily life.
Making Invisible Intelligence Feel Trustworthy
As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at Open AI; and Shin Baik, AI Platform Center (APC) Group Head at Samsung Electronics, emphasized that trust must be earned not through promises, but through consistent, understandable behavior.
At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. "When it comes to AI, users are looking for transparency and control," Allie Miller said. "They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalized experiences around the core components of trust — clarity, security and accountability."
Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.
Security Built for an AI-Driven World
The panel also explored how, as intelligences becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.
"Trust in AI starts with security that's proven, not promised," Shin Baik said. "For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on."
A Cross-Industry Conversation on the Future of Trust
Shin Baik emphasized how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than "black box" systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, "For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI's downsides."
Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. "I don't think they're making decisions based on trust alone," she said. "People aren't paying for trust. They don't buy things because of trust. They buy things because of convenience. So if the AI piece of this hooks people in it makes their lives easier and more convenient."
As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term
trust will be those that prioritize security, transparency and meaningful user choice from the start.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
Samsung Tech Forum series continues at CES 2026 with AI Platform Center discussion on the future of trust and AI
LAS VEGAS, Jan. 6, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today hosted a panel of global experts for "In Tech We Trust? Rethinking Security & Privacy in the AI Age" as part of its Tech Forum series at CES 2026. Held at The Wynn in Las Vegas, the session convened global experts in technology, research and ethics to explore how trust has emerged as one of the most critical factors shaping how people adopt and engage with AI as it becomes more seamlessly interwoven into daily life.
Making Invisible Intelligence Feel Trustworthy
As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at Open AI; and Shin Baik, AI Platform Center (APC) Group Head at Samsung Electronics, emphasized that trust must be earned not through promises, but through consistent, understandable behavior.
At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. "When it comes to AI, users are looking for transparency and control," Allie Miller said. "They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalized experiences around the core components of trust — clarity, security and accountability."
Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.
Security Built for an AI-Driven World
The panel also explored how, as intelligences becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.
"Trust in AI starts with security that's proven, not promised," Shin Baik said. "For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on."
A Cross-Industry Conversation on the Future of Trust
Shin Baik emphasized how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than "black box" systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, "For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI's downsides."
Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. "I don't think they're making decisions based on trust alone," she said. "People aren't paying for trust. They don't buy things because of trust. They buy things because of convenience. So if the AI piece of this hooks people in it makes their lives easier and more convenient."
As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term
trust will be those that prioritize security, transparency and meaningful user choice from the start.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Samsung Explores How Trust, Security and Privacy Shape the Future of AI at CES 2026
Samsung Explores How Trust, Security and Privacy Shape the Future of AI at CES 2026
Samsung Explores How Trust, Security and Privacy Shape the Future of AI at CES 2026
LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- This year's CES welcomes a new player.
On January 6, Nebula Next made its debut at CES, officially unveiling the concept car Nebula Next 01 Concept. This showcase highlights its avant-garde design language and forward-looking exploration of high-performance new energy vehicle (NEV) architectures. As an innovative tech company focused on R&D and product exploration, this debut signifies that Nebula Next has entered a new stage of development.
As the global benchmark for technology trends, CES serves not only as the premier showcase for the fusion of automotive and technology innovation but also as a strategic hub for enterprises to link global resources and deepen international cooperation. Currently, the global smart electric vehicle (EV) industry is in a critical cycle of accelerated technological iteration and competitive restructuring. Leading companies are actively deploying global strategies to seize the technological high ground and early market advantages. CES, therefore, stands as the core arena for testing corporate global competitiveness. This global debut marks a significant milestone in Nebula Next's development.
The Nebula Next 01 Concept unveiled deeply interprets the brand's pursuit of ultimate efficiency and performance. Its front-end design centers on multifunctional aerodynamic structures, elevating intake management and cooling efficiency to new heights – addressing energy loss challenges faced by luxury EVs at high speeds. The side profile combines dynamic aesthetics with integrated active airflow features, ensuring optimal power balance during high-speed driving. The rear features active aerodynamic components and an innovative crash structure design, optimizing airflow while balancing vehicle aesthetics with safety, achieving a harmony of luxury feel, driving performance, and safety protection.
Beyond its engineering precision, the Nebula Next 01 Concept elevates the brand spirit to "Dare to beat." More than a slogan, this is a will to challenge nature and limits—Dare to beat the wind, Dare to beat the flash, and Dare to beat the rules. Visually, the vehicle captures the rare energy of "Green Lightning" found in superstorms, featuring a sharp "Lightning Waistline" that redefines the body's Golden Ratio and projects muscular power even when standing still. It is this "Dare to beat" persistence that drove the team to develop an ultra-rigid, deep-woven Blue Carbon Fiber as the vehicle's "armor." This innovation underpins the car's extreme performance in "Super Track Mode" . This is not just a pursuit of speed, but a bold declaration by Star Project to defy convention and rewrite the rules of performance and safety.
Currently, the global luxury new energy market is in a critical period of electrification transformation. Consumer perception of luxury has shifted from "brand premium" to "technology premium + experience upgrade," providing differentiated competitive opportunities for new brands with core technical advantages. As a "born global" automaker, Nebula Next has targeted the global market from inception, committing to a development path that avoids competing on price and instead builds a high-end brand through technological value. Leveraging a maturing smart EV supply chain, Nebula Next aims to seize key moments of technological evolution and market demand, redefining traditional luxury performance and innovating intelligent experiences to break through the existing market structure.
The implementation of core technologies and the advancement of global strategy depend on a high-quality talent team and supply chain system – core elements of global competition for automotive enterprises today. Since its official announcement, Nebula Next's business operations have progressed steadily. It has assembled a vehicle manufacturing team of nearly 1,000 people that continues to expand. The team not only includes senior experts and veterans from traditional vehicle manufacturing – covering R&D, production, supply chain management, and marketing channels – but also cultivates a group of core internal leaders with deep methodology and product innovation experience in the intelligent hardware sector. This forms an organizational structure driven by a "Smart + Manufacturing" dual DNA.
Nebula Next has launched a user co-creation system. Through preliminary research in major global new energy vehicle markets, real user feedback is directly integrated into product iteration and design optimization to create a co-created product experience. Subsequently, Nebula Next will formulate differentiated product implementation and service strategies based on the market demands and policy environments of different regions. At the same time, Nebula Next has reached strategic partnerships with multiple top-tier global suppliers, integrating global supply chain advantages to lay a solid foundation for the industrialization of future R&D results.
This CES debut marks a significant opportunity for Nebula Next to engage deeply with the global automotive ecosystem. Through multi-regional R&D collaboration, global supply chain integration, and differentiated market strategies, Nebula Next is advancing its globalization journey at a steady pace. Looking ahead, Nebula Next will continue focusing on core technology development, deepening global resource synergy, and leveraging R&D strength as its driving force to deliver superior smart mobility experiences for users worldwide – contributing to the high-quality transformation of the global automotive industry toward electrification and intelligence.
About Nebula Next
Nebula Next is a creative tech company focusing on product development, technology solutions and ecosystem establishment of intelligent mobility industry, for both advanced technology development and concept validation.
Nebula Next continuously explores in technology research and concept design in intelligent mobility industry, of which the disclosure of achievements will be arranged properly according to the R&D status and compliance requirement through our official channels. It is more than welcome to follow our official account on WeChat as "Nebula Next Auto" and join us through the creation of a better Nebula.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Nebula Next Debuts at CES 2026, Accelerating Globalization Strategy
Nebula Next Debuts at CES 2026, Accelerating Globalization Strategy
Nebula Next Debuts at CES 2026, Accelerating Globalization Strategy
Nebula Next Debuts at CES 2026, Accelerating Globalization Strategy
