LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, showcases a full-scenario smart home ecosystem at CES 2026, demonstrating how advanced display technologies and AI-powered home appliances come together to enhance everyday life.
Designed around real-life home scenarios, Hisense's CES booth brings premium large-screen entertainment together with intelligent kitchen, air, and laundry solutions. Large-screen TVs anchor shared family moments, while AI-enabled appliances demonstrate how technology integrates seamlessly into everyday living. Also making its debut is the Humanoid Service Robot Harley. With 31 degrees of freedom, Harley delivers lifelike gestures and interactions to boost engaging and enhancing on-site experiences. Alongside this, the humanoid robot R1 (A2) and the home companion robot Beta are also on display.
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Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
As part of its long-standing engagement with global sports events, Hisense also demonstrated how its display technologies extend beyond consumer entertainment to professional applications. During CES 2026, the Hisense booth welcomed a visiting delegation led by the FIFA President, who toured the exhibition and expressed strong recognition of the Hisense Elite Collection for FIFA World Cup 2026TM, which includes RGB MiniLED TVs for clearer visualization of key match moments.
In displays, Hisense highlights RGB MiniLED evo, a true system-level evolution in large-screen TV technology, led by the debut of the 116UXS RGB MiniLED TV, the first product powered by this platform. RGB MiniLED evo introduces an industry-first Sky Blue–Cyan fourth LED into the backlight, expanding color coverage to up to 110% of BT.2020 while delivering more natural color expression and improved viewing comfort through genuine system-level evolution.
Hisense also globally debuts the Laser Projector XR10, delivering 6,000 ANSI lumens to create a professional-grade home cinema experience. Designed for immersive viewing up to 300 inches, XR10 brings enhanced brightness and rich color performance to dedicated home theater environments. Together with RGB MiniLED TVs, TriChroma Laser extends Hisense's large-screen display offering from premium living-room viewing to dedicated home cinema environments.
Building on the evolution of the VIDAA OS, Hisense announced a strategic collaboration with Microsoft to integrate Copilot's generative AI capabilities into its new platform, advancing next-generation TV experiences for large-screen home environments. The collaboration also extends to Xbox cloud gaming, bringing world-class game titles directly to Hisense TVs—no console required.
Beyond displays, Hisense showcases a range of smart home innovations. The X-zone Master, the world's first X-in-one heat pump washer-dryer, introduces a modular multi-drum system that allows users to configure flexible layouts while enabling more precise, fabric-specific care. Complementing this, Hisense's premium U Series is designed to deliver a fresher and softer laundry solution with ultimate filtration, ventilation, and static removal technology.
Hisense is dedicated to enhancing everyday life with a range of AI-powered home appliances. The PUREFLAT SMART SERIES refrigerator features an integrated large smart display with a built-in ConnectLife Hub, delivering a modern, connected kitchen experience by streamlining appliance interaction and smart home control. Meanwhile, the Red Dot Award winning Air Conditioner Air Master features high-precision sensing system that can adjust airflow, temperature and humidity for perfect air. Its intelligence is further demonstrated by the smart voice assistant and the automatic energy-saving mode, while its HI-NANO technology further ensures indoor comfort.
Hisense's presence at CES 2026 is further underscored by four CES Innovation Awards. Among the winners, 163 MX and the X-zone Master each received the CES 2026 Best of Innovation Award in their respective fields, recognizing Hisense's leadership across display and home appliance categories.
Through "Innovating a Brighter Life," Hisense continues to demonstrate how human-centered innovation can transform advanced technology into more comfortable, connected, and meaningful home experiences.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
Hisense Showcases a Full-Scenario Smart Home Ecosystem at CES 2026
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Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow
LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'
These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.
"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.
In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,1 advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.
Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.
"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow
LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'
These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.
"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.
In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,1 advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.
Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.
"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Home Companion: Comprehension of Samsung Bespoke AI 2026
Home Companion: Comprehension of Samsung Bespoke AI 2026