Home Companion: Comprehension of Samsung Bespoke AI 2026

Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow

LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,¹ advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

¹ Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

 

 

Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow

LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,¹ advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

¹ Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Home Companion: Comprehension of Samsung Bespoke AI 2026

Home Companion: Comprehension of Samsung Bespoke AI 2026

"You never change things by [only] fighting the existing reality. To change something, build a new model that makes the existing model obsolete."
 —Buckminster Fuller

TAMPA, Fla., Jan. 9, 2026 /PRNewswire/ -- The Literacy Research Association (LRA) announces its 76th Annual Conference, scheduled to take place from December 2 to 5, 2026, in Honolulu, Hawaiʻi. This significant event will explore the theme, "Manifesting Quantum Imaginaries: Re-searching Literacies as a Transcontextual Enterprise," inviting scholars and practitioners to delve into innovative perspectives on literacy research. "As we convene for our 76th Annual Conference in Honolulu, Hawaiʻi, the Literacy Research Association is poised to present a truly groundbreaking event. This milestone conference, following closely on the heels of our 75th anniversary, is designed to profoundly expand our understandings of literacies in motion, reinforcing LRA's commitment to disseminating cutting-edge research and underscoring the vital global reach of our mission," said Patriann Smith, LRA 2026 Conference Chair and President-Elect. https://www.youtube.com/watch?v=95UsflcR3jU 

Individuals interested in contributing to this discourse or who wish to attend the conference are encouraged to visit the official LRA website for comprehensive details regarding proposal submissions, registration, and event logistics. Additional information is available at https://literacyresearchassociation.org/current-conference-2026/.  

Adopt a Quantum Lens
The theme chosen for the conference invites a metaphorical re-examination of literacies through a quantum lens, moving beyond traditional, linear models of space and time. This approach considers literacies as dynamic bundles of potential, holding multiple meanings simultaneously, much like the smallest units of reality in quantum science as described by the National Institute of Standards and Technology. In turn, this perspective suggests that a single literacy event can generate limitless possibilities depending on its context and trajectory, emphasizing the "when" and "where" of literacies as equally important as the "what."

Explore Literacies in Motion
The LRA 2026 conference will metaphorically use a quantum lens to explore the concept of "literacies in motion," observing how students traverse new contexts and borders, whether they are physically moving, engaging in classrooms, or navigating online and offline worlds. This dynamic interaction creates a complex transcontextual architecture of literacies, shaping how individuals communicate, establish belonging, and navigate their worlds. Considering literacies in motion also aligns with long-standing Indigenous, African, Asian, and diasporic philosophies that underscore the interconnectedness of human experiences and their literacies, reflecting a non-linear understanding of time. The year 2025, recognized as the "Year of Quantum" by UNESCO, provides a timely backdrop for this exploration. 

"Attendees of the LRA 2026 conference will discover innovative approaches to cultivate new ways of supporting students and teachers in K-12 classrooms, fostering active literacies in motion that transcend traditional boundaries. Through the metaphorical adoption of a quantum lens, we will explore how even the smallest literacy events hold multiple meanings and create limitless possibilities, equipping educators and researchers with a dynamic framework to navigate the complexities of modern literacy instruction," commented Rahat Zaidi, LRA 2026 Associate Conference Chair and Vice-President.

Join LRA in Hawai'i
This conference seeks to cultivate contemporary ways of supporting students and teachers in K-12 classrooms, preparing them to create new models of engagement in an era marked by artificial intelligence (AI) and quantum computing. Researchers are invited to submit proposals that investigate these expansive and metaphorical understandings of literacies as quantum phenomena. Potential areas of inquiry include:

• How literacies remain active in the lives of students who move and those who do not;
• The dynamics of literacies across students' online and offline environments;
• Strategies teachers employ to support literacies in motion while meeting educational outcomes;
• Student engagement with literacies as they shape their personal trajectories;
• Methods for researchers to consider both space and time when studying minute instances of student literacies;
• The reflection of multiple possibilities within the smallest instantiations of literacies in motion across diverse contexts;
• Reasons for embracing certain possibilities created by literacies in motion while devaluing others.

By challenging rigid characterizations of human movement and literacies, the LRA 2026 conference aims to liberate literacies as a living, transcontextual endeavor, fostering a collective re-evaluation of truths embedded in literacies in motion and empowering students and teachers to honor responsibility (kuleana) and privilege. "The LRA 2026 conference theme, 'Manifesting Quantum Imaginaries,' represents a critical call to action for the literacy research community, especially as we advance beyond 2025, which marks '100 Years of Quantum'," states Patriann Smith. "Moving beyond static, linear models of thought to embrace a more expansive understanding of literacies as transcontextual, this conference aims to inspire researchers to not only observe but also actively shape how literacies heal, redeem, reconnect, and protect (mālama) -- radically reshaping the shared nows of all."

Patriann Smith, LRA 2026 Conference Chair
Rahat Zaidi, LRA 2026 Associate Conference Chair   

MEDIA CONTACT: Patriann Smith, psmith@literacyresearchassociation.org

 

 

 

 

"You never change things by [only] fighting the existing reality. To change something, build a new model that makes the existing model obsolete."
 —Buckminster Fuller

TAMPA, Fla., Jan. 9, 2026 /PRNewswire/ -- The Literacy Research Association (LRA) announces its 76th Annual Conference, scheduled to take place from December 2 to 5, 2026, in Honolulu, Hawaiʻi. This significant event will explore the theme, "Manifesting Quantum Imaginaries: Re-searching Literacies as a Transcontextual Enterprise," inviting scholars and practitioners to delve into innovative perspectives on literacy research. "As we convene for our 76th Annual Conference in Honolulu, Hawaiʻi, the Literacy Research Association is poised to present a truly groundbreaking event. This milestone conference, following closely on the heels of our 75th anniversary, is designed to profoundly expand our understandings of literacies in motion, reinforcing LRA's commitment to disseminating cutting-edge research and underscoring the vital global reach of our mission," said Patriann Smith, LRA 2026 Conference Chair and President-Elect. https://www.youtube.com/watch?v=95UsflcR3jU 

Individuals interested in contributing to this discourse or who wish to attend the conference are encouraged to visit the official LRA website for comprehensive details regarding proposal submissions, registration, and event logistics. Additional information is available at https://literacyresearchassociation.org/current-conference-2026/.  

Adopt a Quantum Lens
The theme chosen for the conference invites a metaphorical re-examination of literacies through a quantum lens, moving beyond traditional, linear models of space and time. This approach considers literacies as dynamic bundles of potential, holding multiple meanings simultaneously, much like the smallest units of reality in quantum science as described by the National Institute of Standards and Technology. In turn, this perspective suggests that a single literacy event can generate limitless possibilities depending on its context and trajectory, emphasizing the "when" and "where" of literacies as equally important as the "what."

Explore Literacies in Motion
The LRA 2026 conference will metaphorically use a quantum lens to explore the concept of "literacies in motion," observing how students traverse new contexts and borders, whether they are physically moving, engaging in classrooms, or navigating online and offline worlds. This dynamic interaction creates a complex transcontextual architecture of literacies, shaping how individuals communicate, establish belonging, and navigate their worlds. Considering literacies in motion also aligns with long-standing Indigenous, African, Asian, and diasporic philosophies that underscore the interconnectedness of human experiences and their literacies, reflecting a non-linear understanding of time. The year 2025, recognized as the "Year of Quantum" by UNESCO, provides a timely backdrop for this exploration. 

"Attendees of the LRA 2026 conference will discover innovative approaches to cultivate new ways of supporting students and teachers in K-12 classrooms, fostering active literacies in motion that transcend traditional boundaries. Through the metaphorical adoption of a quantum lens, we will explore how even the smallest literacy events hold multiple meanings and create limitless possibilities, equipping educators and researchers with a dynamic framework to navigate the complexities of modern literacy instruction," commented Rahat Zaidi, LRA 2026 Associate Conference Chair and Vice-President.

Join LRA in Hawai'i
This conference seeks to cultivate contemporary ways of supporting students and teachers in K-12 classrooms, preparing them to create new models of engagement in an era marked by artificial intelligence (AI) and quantum computing. Researchers are invited to submit proposals that investigate these expansive and metaphorical understandings of literacies as quantum phenomena. Potential areas of inquiry include:

• How literacies remain active in the lives of students who move and those who do not;
• The dynamics of literacies across students' online and offline environments;
• Strategies teachers employ to support literacies in motion while meeting educational outcomes;
• Student engagement with literacies as they shape their personal trajectories;
• Methods for researchers to consider both space and time when studying minute instances of student literacies;
• The reflection of multiple possibilities within the smallest instantiations of literacies in motion across diverse contexts;
• Reasons for embracing certain possibilities created by literacies in motion while devaluing others.

By challenging rigid characterizations of human movement and literacies, the LRA 2026 conference aims to liberate literacies as a living, transcontextual endeavor, fostering a collective re-evaluation of truths embedded in literacies in motion and empowering students and teachers to honor responsibility (kuleana) and privilege. "The LRA 2026 conference theme, 'Manifesting Quantum Imaginaries,' represents a critical call to action for the literacy research community, especially as we advance beyond 2025, which marks '100 Years of Quantum'," states Patriann Smith. "Moving beyond static, linear models of thought to embrace a more expansive understanding of literacies as transcontextual, this conference aims to inspire researchers to not only observe but also actively shape how literacies heal, redeem, reconnect, and protect (mālama) -- radically reshaping the shared nows of all."

Patriann Smith, LRA 2026 Conference Chair
Rahat Zaidi, LRA 2026 Associate Conference Chair   

MEDIA CONTACT: Patriann Smith, psmith@literacyresearchassociation.org

 

 

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"Quantum Imaginaries: Literacy Research Association Unveils Revolutionary Theme for 2026 Honolulu Conference"

"Quantum Imaginaries: Literacy Research Association Unveils Revolutionary Theme for 2026 Honolulu Conference"

"Quantum Imaginaries: Literacy Research Association Unveils Revolutionary Theme for 2026 Honolulu Conference"