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Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow
LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'
These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.
"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.
In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,1 advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.
Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.
"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
Samsung's Digital Appliances leadership highlighted the company's industry-leading innovation and vision for the smart home of tomorrow
LAS VEGAS, Jan. 8, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company's vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung's Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into 'Home Companions.'
These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users' daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.
"Samsung's ultimate goal is to enable a better living through Bespoke AI," said Cheolgi Kim. "Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances' unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences."
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.
In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,1 advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.
Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.
"At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs," said JS Moon. "As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups."
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Home Companion: Comprehension of Samsung Bespoke AI 2026
Home Companion: Comprehension of Samsung Bespoke AI 2026
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ATLANTA, April 3, 2026 /PRNewswire/ -- Precision Aviation Group (PAG), a leading global provider of aftermarket aviation and aerospace services, today announced that EFIX and PAG Australia have been added to the Safran Electrical & Power Authorized Repair Center (ARC) Network, further expanding PAG's global OEM authorized repair capabilities.
With the addition of EFIX and PAG Australia, PAG now operates five Authorized Repair Centers within the Safran Electrical & Power ARC Network for its DC Generators and GCU, reinforcing the company's commitment to providing high-quality, OEM-approved MRO support across key global regions.
The five PAG companies authorized within the Safran Electrical & Power ARC Network include:
- Precision Aviation Group (PAG) – Atlanta, Georgia, USA
- PAI Canada – British Columbia, Canada
- Tuner Aviation – Glasgow, Scotland
- EFIX – Brazil
- PAI Australia – Queensland, Australia
"This expansion reflects the continued investment we're making across our Component Services organization to meet OEM standards while supporting customers where they operate," said Jordan Webber, Vice President of Component Services at Precision Aviation Group. "Adding EFIX and PAG Australia to the Safran Electrical & Power ARC Network allows us to extend trusted, authorized repair and distribution capabilities into new regions while maintaining the quality, consistency, and reliability our customers expect."
Safran Electrical & Power is a global leader in aircraft electrical systems, and its Authorized Repair Center Network is designed to ensure consistent standards of quality, compliance, and performance across approved service providers.
The inclusion of EFIX and PAG Australia enables PAG to offer expanded regional coverage in South America and the Asia-Pacific region, reducing turnaround times while maintaining the highest standards of safety and reliability.
About Precision Aviation Group (PAG)
Precision Aviation Group (PAG) is a leading provider of maintenance, repair, and overhaul (MRO) and value-added supply chain services to the aerospace and defense industries. With 26 Repair Stations, 28 locations worldwide, 1,280 employees, and over 1.2 million square feet of production and distribution facilities, PAG offers comprehensive MRO services on more than 200,000 product lines. PAG supports operators in the Airline, Business and General Aviation (BGA), Military, and Rotary Wing markets through its Inventory Supported Maintenance, Repair, and Overhaul (ISMRO®) business model.
www.precisionaviationgroup.com
About Safran
Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core purpose is to contribute to a safer, more sustainable world, where air transport is more environmentally friendly, comfortable and accessible. Safran has a global presence, with 100,000 employees and sales of 27.3 billion euros in 2024, and holds, alone or in partnership, world or regional leadership positions in its core markets. Safran is listed on the Euronext Paris stock exchange and is part of the CAC 40 and Euro Stoxx 50 indices.
Safran Electrical & Power is one of the world's leaders in aircraft electrical systems. The company is a key player in equipment electrification and in the electric and hybrid propulsion sector. It has more than 15,500 employees across 13 different countries.
For more information: www.safran-group.com
Photo - https://mma.prnasia.com/media2/2949133/Precision_Aviation_Group__PAG_employee_holds_an_aircraft_part.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/1515200/Precision_Aviation_Group_Logo.jpg?p=medium600
ATLANTA, April 3, 2026 /PRNewswire/ -- Precision Aviation Group (PAG), a leading global provider of aftermarket aviation and aerospace services, today announced that EFIX and PAG Australia have been added to the Safran Electrical & Power Authorized Repair Center (ARC) Network, further expanding PAG's global OEM authorized repair capabilities.
With the addition of EFIX and PAG Australia, PAG now operates five Authorized Repair Centers within the Safran Electrical & Power ARC Network for its DC Generators and GCU, reinforcing the company's commitment to providing high-quality, OEM-approved MRO support across key global regions.
The five PAG companies authorized within the Safran Electrical & Power ARC Network include:
- Precision Aviation Group (PAG) – Atlanta, Georgia, USA
- PAI Canada – British Columbia, Canada
- Tuner Aviation – Glasgow, Scotland
- EFIX – Brazil
- PAI Australia – Queensland, Australia
"This expansion reflects the continued investment we're making across our Component Services organization to meet OEM standards while supporting customers where they operate," said Jordan Webber, Vice President of Component Services at Precision Aviation Group. "Adding EFIX and PAG Australia to the Safran Electrical & Power ARC Network allows us to extend trusted, authorized repair and distribution capabilities into new regions while maintaining the quality, consistency, and reliability our customers expect."
Safran Electrical & Power is a global leader in aircraft electrical systems, and its Authorized Repair Center Network is designed to ensure consistent standards of quality, compliance, and performance across approved service providers.
The inclusion of EFIX and PAG Australia enables PAG to offer expanded regional coverage in South America and the Asia-Pacific region, reducing turnaround times while maintaining the highest standards of safety and reliability.
About Precision Aviation Group (PAG)
Precision Aviation Group (PAG) is a leading provider of maintenance, repair, and overhaul (MRO) and value-added supply chain services to the aerospace and defense industries. With 26 Repair Stations, 28 locations worldwide, 1,280 employees, and over 1.2 million square feet of production and distribution facilities, PAG offers comprehensive MRO services on more than 200,000 product lines. PAG supports operators in the Airline, Business and General Aviation (BGA), Military, and Rotary Wing markets through its Inventory Supported Maintenance, Repair, and Overhaul (ISMRO®) business model.
www.precisionaviationgroup.com
About Safran
Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core purpose is to contribute to a safer, more sustainable world, where air transport is more environmentally friendly, comfortable and accessible. Safran has a global presence, with 100,000 employees and sales of 27.3 billion euros in 2024, and holds, alone or in partnership, world or regional leadership positions in its core markets. Safran is listed on the Euronext Paris stock exchange and is part of the CAC 40 and Euro Stoxx 50 indices.
Safran Electrical & Power is one of the world's leaders in aircraft electrical systems. The company is a key player in equipment electrification and in the electric and hybrid propulsion sector. It has more than 15,500 employees across 13 different countries.
For more information: www.safran-group.com
Photo - https://mma.prnasia.com/media2/2949133/Precision_Aviation_Group__PAG_employee_holds_an_aircraft_part.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/1515200/Precision_Aviation_Group_Logo.jpg?p=medium600
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Precision Aviation Group Expands Safran Electrical & Power Authorized Repair Center Network to Five Global Facilities
