The General Office of the State Council has issued a document on further cultivating new growth drivers and promoting cultural and tourism consumption, which outlines six key areas with 18 specific measures.
The measures include offering attractive benefits for consumers such as cultural and tourism consumption vouchers, discounts, and regional integrated benefit programs to make services more accessible and affordable.
Efforts will also be made to meet the diverse needs of different consumer groups, including the innovation of educational tourism programs and the development of more products tailored specifically for senior citizens.
To expand supply of special products, local authorities are encouraged to moderately relax restrictions on ticket sales for large-scale commercial performances, and performing tour projects will no longer require repetitive content reviews in each destination.
Immersive consumption experiences are also encouraged by promoting the nighttime economy. Popular attractions and cultural institutions including museums will be encouraged to extend their operating hours, catering to increased evening demand.
Support for innovative cultural and tourism projects will be strengthened, particularly for the implementation of large-scale equipment upgrades and consumer goods trade-in programs in these sectors.
And the consumer experience will be improved through streamlined reservation and ticketing systems for major scenic spots and cultural institutions. Measures will also be taken to optimize tax refund services for international visitors, including the promotion of "instant refund" options.
China launches new measures to boost culture, tourism consumption
