LAS VEGAS, Jan. 17, 2025 /PRNewswire/ -- Play For Dream Technology has made a monumental entrance at CES 2025, its revolutionary MR device, the world's first Android-based spatial computer, Play For Dream MR, is set to redefine the realms of spatial computing and mixed reality, captivating attendees at the exhibition.
The Play For Dream MR distinguishes itself through its exceptional hardware performance, state-of-the-art software algorithms, and ergonomic design, offering users an unparalleled immersive experience. With intuitive spatial interaction, lifelike visuals, and comfortable wearable experience.
Industry experts have lauded the innovative product for its outstanding features. Amanda Watson, a senior professional in the XR sector, remarked, "the Play For Dream MR was absolutely the best around HDM demo I saw on the floor today. Great performance, optics, UI and media capture/playback features."
VR influencer Tyriel from Tyriel VR Tech also shared his enthusiasm, stating, "I have to say. I'm impressed. The hardware is solid, with eye-tracking, auto IPD, pancake lenses, the software feels snappy. Probably one of my fav demos at CES 2025."
In addition to catering to consumers, Play For Dream Technology is actively exploring business-to-business applications. At CES 2025, the company showcased pioneering customized solutions tailored to meet the diverse needs of various industries, drawing significant interest from potential partners eager to collaborate on innovative applications.
In a groundbreaking announcement, Play For Dream Technology has revealed its strategic partnership with Tobii, the global leader in eye tracking and pioneer of attention computing. This collaboration combines Play For Dream's cutting-edge device with Tobii's state-of-the-art XR5 eye tracking technology, positioning Play For Dream MR as a versatile tool for enterprise applications, including training, medical research, and skills assessment.
Emma Bauer, SVP of Integrations at Tobii, expressed her enthusiasm for the partnership: "Our collaboration with Play For Dream demonstrates Tobii's commitment to innovation in mixed reality. With our XR5 eye tracking technology integrated into their MR headset, we enable superior user experiences through optimized visuals and seamless interactions. Together, we set a new benchmark for spatial computing in enterprise applications across industries."
Looking ahead, Play For Dream Technology remains committed to pioneering mixed-reality experiences across multiple sectors, including medical and healthcare, education, research, simulated aviation training, gaming, and MRLBE solutions.
In March 2025, Play For Dream MR is slated to hit the United States market, ready to revolutionize the landscape of mixed reality technology and is poised to set new standards in mixed reality technology, promising to deliver extraordinary experiences for users worldwide.
For more information about Play For Dream Technology and the Play For Dream MR, please visit https://mrplayfordream.com/.
About Play For Dream Technology
Founded in 2020, Play For Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional information technology.
With full-stack self-developed capabilities and a strong scientific research team—70% of whom are R&D staff, hail from Silicon Valley's top algorithm teams and global XR industry leaders. Play For Dream has launched three self-developed devices in just four years, driving continuous iteration, innovation, and the upgrading of the spatial computing industry.
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Play For Dream MR Gains Widespread Acclaim at CES 2025, Deeply Partnering with Tobii to Drive B2B Innovation
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
