China Media Group (CMG) premiered a promotional video for the 2025 Spring Festival Gala in Serbia, Saudi Arabia, and Jordan, allowing locals to immerse themselves in the vibrant traditions and festive spirit of Chinese culture.
The China Cultural Center in Serbia's capital Belgrade was in vibrant red on Friday to mark the upcoming Spring Festival, which falls on Jan 29. A bright banner promoting the CMG 2025 Spring Festival Gala was plastered on the building's wall, radiating a sense of festive cheer to residents.
Inside the center, a vibrant cultural event brought together students, artists, and enthusiasts from all walks of life, immersing them in Chinese traditions and customs. The CMG Spring Festival promotional video played a starring role, serving as a powerful symbol of the country's beloved Lunar New Year celebrations.
The gala, also known as "Chunwan" in Chinese, has been broadcast live annually on the Chinese New Year's Eve since 1983.
"The CMG Spring Festival Gala presents almost all the cultural symbols of China. If one wants to have very comprehensive knowledge about China in just four to five hours, he should watch the CMG Spring Festival Gala," said Philip, a Serbian youth.
Slobodan Trkulja, a Serbian artist who had sang a Serbian song through video link at the 2023 CMG Spring Festival Gala, recalled his exciting performance and sent his new year greeting.
"I feel honored and privileged to have been a part of the Spring Festival Gala 2023. It was one of the most wonderful experiences and television performances I have ever had in my life. Spring Festival Gala is definitely one of the most famous and most viewed television programs in the history of mankind and I would like to congratulate the Spring Festival Gala and CCTV on such a grand occasion and wish you all the best in the New Year," he said.
The Middle East Division of CMG and the Chinese Embassy in Saudi Arabia joined forces on January 11 to host a festive event in Riyadh, marking the start of the countdown to the 2025 Spring Festival Gala. The promotional video was played in English and in Arabic in multiple sections of the activity and at various locations across the city.
Meanwhile, a Spring Festival market was also set in Riyadh where visitors can have the opportunity to buy cultural and creative products of CMG. "We saw the CMG Spring Festival Gala promotional video on the market and suddenly we felt a strong festive sense and we realized the Year of Snake is just around the corner and we felt close to the motherland," said Dong Xuliang, staff of a Chinese enterprise in Saudi Arabia. The Chinese Embassy in Jordan hosted a festive reception in the capital Amman on Thursday, celebrating the upcoming Spring Festival and strengthening cultural ties. The event gathered over 300 attendees including diplomats, overseas Chinese, representatives from Chinese companies, and teachers from the local Confucius Institute.
In heightened celebratory atmosphere, the CMG Spring Festival promotional video was played, winning marvels from attending guests.
The Spring Festival, also known as the Chinese New Year, is China's grandest traditional festival when people across the country return to their hometowns for celebrations and family reunion.
Promo video for 2025 Spring Festival Gala screened in Serbia, Middle Eastern countries
