The Chinese Media Group (CMG) has recently hosted a series of cultural events titled 'Prelude to the Spring Festival Gala' in many countries, including Russia, the United Arab Emirates (UAE), France and Australia, bringing the vibrant spirit of the Chinese New Year to global audiences.
The Chinese New Year, or the Spring Festival, is the most important traditional holiday for the Chinese people, which is an occasion of family reunions, fairs and funs, and new beginnings. The 2025 Chinese New Year falls on Jan. 29, ushering in the Year of the Snake.
The events featured diverse activities, allowing more people to get an early taste of the annual cultural feast, the Spring Festival Gala.
Guests from various countries have offered their best wishes for the success of the Gala and extended Chinese New year greetings to the Chinese communities around the world.
As the most-watched TV program in the world, the Spring Festival Gala, also known as "Chunwan" in Chinese, has been aired live on Chinese New Year's Eve since 1983 and has become a fixture for Chinese households as part of the country's largest annual holiday celebrations. The hours-long variety show usually features a mix of comedy acts, songs and dance, acrobatic and magic.
UNESCO has added the Chinese Spring Festival to the Representative List of the Intangible Cultural Heritage of Humanity, marking a global recognition of this vibrant celebration and cherished cultural tradition.
Promo events of CMG's Spring Festival Gala bring Chinese New Year spirit to global audiences
Promo events of CMG's Spring Festival Gala bring Chinese New Year spirit to global audiences
Promo events of CMG's Spring Festival Gala bring Chinese New Year spirit to global audiences
Promo events of CMG's Spring Festival Gala bring Chinese New Year spirit to global audiences
Promo events of CMG's Spring Festival Gala bring Chinese New Year spirit to global audiences
