BERLIN (AP) — German beer sales declined last year even as the country hosted the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% in the past decade to their lowest level since at least the early 1990s.
Official figures released Monday showed that German-based breweries and distributors sold about 8.3 billion liters (nearly 2.2 billion gallons) of beer last year, which was a 1.4% decline on the previous year. The figure doesn’t include non-alcoholic beer and beer imported from outside the European Union.
The latest figure was not as steep as the 4.5% drop seen in 2023, when sales resumed their downward slide after a recovery at home and in the EU following the end of COVID-19 restrictions. But, after years in which sales have mostly dropped, they were 13.7% lower last year than they were in 2014, the Federal Statistical Office said.
German brewers have been struggling with a long-term downward trend fueled by health concerns and other factors.
Sales inside Germany — which account for more than 80% of the total — dropped 2% last year to 6.8 billion liters. A 1.6% increase in exports, fueled by a 3.1% rise in sales to other countries in the EU, couldn't compensate for that. Sales to other countries were down 0.3%.
Germany hosted the annual soccer competition, a magnet for beer-drinking fans, in June and July last year. It coincided in part with unusually wet summer weather, which appears to have kept people away from beer gardens.
FILE - A waitress prepares beer mugs in the Augustiner marquee for the start of the 189th 'Oktoberfest' beer festival in Munich, Germany, on Sept. 21, 2024. (AP Photo/Matthias Schrader)
The NFL set a record for fewest punts per game in 2025, and wild-card weekend was filled with fourth-down fun and folly as punters were mostly spectators, especially Chicago's Tory Taylor, who never stepped off the sideline in the Bears' come-from-behind win over the Green Bay Packers.
In all, teams converted 15 of 29 fourth down attempts on wild-card weekend, when there were only 41 punts, nine of them Monday night in the Houston Texans' 30-6 rout of Aaron Rodgers and the Pittsburgh Steelers.
Bears first-year coach Ben Johnson was particularly aggressive, going for it a half-dozen times on fourth down Saturday night, including two backfires in the first half that led to a pair of Green Bay touchdowns and put the Bears in a 21-3 halftime hole.
Caleb Williams was intercepted on fourth-and-6 from the Packers 40-yard line, leading to Jordan Love's 18-yard touchdown throw, and Williams threw incomplete on fourth-and-5 from his own 32. That one led to Love's TD throw on fourth-and-goal from the Bears 2 that gave Green Bay an 18-point halftime cushion.
The Packers couldn't capitalize on another turnover on downs by Chicago just before halftime because Brandon McManus missed a 55-yard field goal on the final play after Williams threw incomplete deep on fourth-and-4 from the Green Bay 37.
When Prime Video's sideline reporter Kaylee Hartung asked the Bears' coach about his aggressive approach and going for it on fourth down multiple times on his own side of the field, Johnson replied, “Yeah, we want to maximize our possessions and we want to go for fourth-down plays."
Her follow-up was about how to slow down Green Bay's efficient offense.
“That's a big reason why we're being aggressive on offense, so that we can extend our drives and score points ourselves,” Johnson said. “It's a really good offense we're going against.”
Although the Bears would convert just twice on their six fourth downs — Green Bay was 3 for 3 on fourth down — that strategy paid off in the end. Williams threw a 27-yard pass to Rome Odunze to the Packers' 30-yard line, which led to the TD that pulled Chicago to 27-24 with 4:21 remaining.
Johnson said the game plan featured an aggressive fourth-down mentality, and "I think where it gets misconstrued is, there’s a lack of confidence in your defense when you do that. I think the opposite, I think it’s because I have confidence in our defense and their ability to stop teams in the red zone."
“I’m never going to apologize for being aggressive or doing things that might be a little unorthodox,” Johnson added, "if it’s what we deem is best for us to win a ballgame.”
Johnson was the Lions' offensive coordinator when Detroit blew a 17-point halftime lead and lost the NFC championship to San Francisco 34-31 after the 2023 season. In that game, Lions coach Dan Campbell went for it on fourth down twice in field-goal range but came up short, later saying he'd do it again if he could.
Those failures didn't curtail the Lions' aggressive fourth-down philosophy, one that Johnson took to Chicago when he was hired by the Bears a year ago.
He had plenty of company over the weekend as a trend from the regular season continued. There were just 3.55 punts per game per team this season and that figure fell in the first round of the playoffs with teams averaging just 3.41 punts per game.
The Panthers and Rams got the fun going Saturday when early fourth-down failures led to touchdowns by each team.
Trevor Lawrence thought he had the first down when the Jaguars went for it on fourth-and-2 from the Buffalo 9 only to see the review reveal his shin had hit the ground shy of the first-down marker, a fourth-down faux pas that proved pivotal in Jacksonville's 27-24 loss to the Bills.
The Bills twice went for it on fourth-and-1 deep in Jaguars territory. Josh Allen had a four-yard keeper on the first one and was carried nine yards on an astonishing tush push to the 1 that also led to a Buffalo touchdown.
The 49ers didn't attempt a single fourth-down conversion in their 23-19 win at Philadelphia, where the Eagles were 3-for-5 on fourth down.
The Patriots converted their only fourth-down try, on fourth-and-4 from the Chargers' 30, which led to a field goal. When the Chargers took a delay after failing to induce an offsides call and then punted from midfield, NBC analyst Cris Collinsworth said, “I think Jim Harbaugh's been watching the games this weekend.”
And when Steelers coach Mike Tomlin chose to take the three points with a 32-yard field goal try rather that chancing it on fourth-and-3 from the Houston 14 Monday night, ESPN analyst Troy Aikman commented: “We're in a time as we all know when a lot of offenses would be going for it. ... But points are going to be (at) a premium. You've got two defenses that are capable of dominating their opponent. Get 'em when you can.”
Well, points certainly were at a premium for Pittsburgh, which hung in there most of the night before the Texans' 23-0 fourth-quarter blitz in what might have been Rodgers' farewell game.
If so, Rodgers' final pass was a pick-6 by safety Calen Bullock, whose 50-yard interception return for a touchdown came on ... you guessed it, fourth down.
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Chicago Bears head coach Ben Johnson reacts during the first half of an NFL wild-card playoff football game against the Green Bay Packers Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Nam Huh)
