Snoop Dogg's NBA analyst role underscores why his on-air presence and global appeal keeps growing

LOS ANGELES (AP) — Snoop Dogg arrived at Intuit Dome hours before tipoff, long before most fans filled the arena and even before some players.

Dressed in a gray suit and black turtleneck, a diamond-encrusted Peacock pendant resting on his chest and purple Chuck Taylor sneakers with gold laces nodding to his lifelong Los Angeles Lakers allegiance, Snoop didn’t rush. He didn’t posture. He waited for his moment to shine as an NBA analyst alongside Reggie Miller and Terry Gannon for Peacock’s recent Golden State Warriors at Los Angeles Clippers broadcast during the second half.

With an AP reporter trailing him through the arena for an all-access, behind-the-scenes look at his preparation — including time in the green room ahead of the broadcast — Snoop made it clear that this wasn't a cameo.

“I don’t believe NBC would have gave me this opportunity if they thought I was coming in there playing games,” said Snoop, who won over global audiences during the Paris Olympics in 2024. “It's not so much about me. It's so much about what the game is needing right now.”

In recent months, Snoop underscored his ease in live, unscripted settings across major TV stages. He continued his work on NBC’s “The Voice,” performed during Netflix's Christmas Day NFL broadcast, went viral at the Snoop Dogg Arizona Bowl and presented and did interviews at Sunday's Golden Globes — where Amy Poehler and Stephen Graham praised his presence. That visibility has coincided with a deepening relationship with NBCUniversal, which continues to expand his role across sports and entertainment with next month's Milano-Cortina Winter Olympics, including NBA coverage.

Before opening tip of the Jan. 5 game, Snoop sat in production meetings and joined the coaches' meetings with Steve Kerr and Tyronn Lue. He lingered near the Golden State Warriors’ locker room, occasionally dancing as his own music blared from inside, patiently waiting to interview Warriors star guard Stephen Curry a couple hours before the game.

Snoop’s approach resonated with the players he covered.

“He can find his way anywhere in any environment,” Curry said. “It was cool to see all the different versions of Snoop.”

Curry has seen Snoop's ability to move comfortably between worlds long before this night. The sharpshooting guard recalled seeing Snoop around Team USA during the Paris Olympics, where he blended seamlessly into the basketball environment while connecting easily with players away from the court.

“He caught me off guard at the beginning because he gave me three really straightforward basketball questions,” Curry said of Snoop’s Warriors-Clippers pregame interview. “Then I heard he got to it on the broadcast. … He was a great addition.”

Whether Snoop is on a global broadcast, major streamer or a sideline, he reads the room in real time. That feel showed up again at the Arizona Bowl, when he snagged a deep kickoff mid-interview, losing a shoe but securing the ball. It was a spontaneous moment that quickly went viral and showed why he continues to resonate in live settings.

Moments like that help explain why Snoop's presence keeps widening. He's set to be part of NBC’s coverage of the upcoming Winter Olympics, further extending a presence that now spans sports, entertainment and generations of viewers.

Miller, who played 18 years with the NBA's Indiana Pacers, said Snoop's versatility and seriousness stood out even behind the camera.

“He’s authentic,” Miller said. “Questions that he asked in the coaches meetings, stepping up and asking informed questions of Steve Kerr and Ty Lue. He could have just sat back and listened. No, he's getting his hands dirty.”

Gannon echoed those sentiments.

“It's not like he's just showing up and saying ‘I’m here,'” he said. “He put in the work and effort. The broadcast was seamless because of that.”

Snoop said he studied legendary broadcasters, particularly the late Chick Hearn, who was the play-by-play announcer for more than 40 years with the Lakers. The rapper viewed his role as someone who understands basketball deeply but speaks from outside the traditional broadcast lineage.

“I represent the average Joe, despite being me being a well-known celebrity,” he said. “The NBA has moved forward to where it deserves to have people like me who understands the game, know the game and can speak to the game and also bring new viewers.”

Snoop's perspective showed up immediately once he went on air.

He called out the Warriors' Draymond Green for taking — and missing — too many 3-pointers, while praising his ability to function as a point-forward. He noted Curry’s ability to play through an ankle injury in the third quarter. He labeled on-court chemistry “cookies and cream like they about to open up a cookie shop,” dubbed Curry “Stephisticated” and punctuated a scoring burst with “two-piece chicken nuggets.”

When Warriors coach Steve Kerr was ejected after disagreeing with referees on a goaltending call, Snoop’s bold personality cut through the moment, shouting “Inglewood” as the crowd roared inside the Intuit Dome, which is located in Inglewood, California.

“When the lights are on, that's when I shine the brightest,” Snoop said.

Snoop said he'd welcome more opportunities to call NBA games, viewing the analyst role as a natural extension of a career built on curiosity and evolution. He's eager to immerse himself in the Winter Olympics, where he'll once again be an NBC correspondent and join Team USA as an honorary coach.

He'll serve as an ambassador and supporter for American athletes in the lead-up and throughout the Games. He's also hosting an event with Clippers forward Kawhi Leonard during NBA All-Star week next month.

“I feel like I'm progressing myself as a full-on entertainer,” Snoop said. “This is a part of entertainment, being able to pull people into things they may or may not be interested in. I would love to do more of this.”

Snoop is certainly living a dream with a simple through line: Show up, do the work and stay open to what comes next.

“When you master who you are,” he said. “you understand that you're not one dimensional. You evolve.”

Snoop Dogg, records a segment on the court before an NBA basketball game between the Los Angeles Clippers and the Golden State Warriors Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

NBA analyst Snoop Dogg stands on the court before an NBA basketball game between the Los Angeles Clippers and the Golden State Warriors, Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

Debuting as an NBA analyst, Snoop Dogg, right, records a segment with Terry Gannon before an NBA basketball game between the Los Angeles Clippers and the Golden State Warriors on Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

Debuting as an NBA analyst, Snoop Dogg, records video on the court before an NBA basketball game between the Los Angeles Clippers and the Golden State Warriors, Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

Debuting as an NBA analyst, Snoop Dogg, right, records a segment with Terry Gannon before an NBA basketball game between the Los Angeles Clippers and the Golden State Warriors Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

NBA analyst, Snoop Dogg, right, appears with Los Angeles Clippers forward Kawhi Leonard, center, and former NBA player and lead game analyst for NBC Sports, Reggie Miller, following the team's NBA basketball game against the Golden State Warriors, Monday, Jan. 5, 2026, in Inglewood, Calif. (AP Photo/Jae C. Hong)

GUANARE, Venezuela (AP) — Freedom came too late for Edilson Torres.

The police officer was set to be buried Tuesday in his humble, rural hometown following his death in a Venezuelan prison, where he was held incommunicado since his December detention on what his family said were politically motivated accusations. Hours ahead of the ceremony, his children, neighbors, police officers, friends and dozens others gathered to pay their respects.

Torres, 51, died of a heart attack on Saturday, just as his family awaited the government's promised release of prisoners following the U.S. capture of then-President Nicolás Maduro. His death comes as scores of families like his — who once hesitated to approach advocacy groups — are now coming forward to register their loved ones as “political prisoners.”

Alfredo Romero, director of the organization Foro Penal, a non-governmental organization that tracks and advocates for Venezuelan prisoners, said the group has received a “flood of messages” since last week from families.

“They didn’t report it out of fear, and now they’re doing it because, in a way, they feel that there is this possibility that their families will be freed,” Romero said. “They see it as hope, but more importantly, as an opportunity.”

The head of Venezuela’s national assembly, Jorge Rodríguez, said last week that a “significant number" of Venezuelan and foreigners imprisoned in the country would be released as a gesture to “seek peace" following the explosions that rocked the South American nation in the early hours of Jan. 3.

The U.S. and Venezuela's opposition have long demanded the widespread release of detained opposition figures, activists and journalists, whom they claim are used as a political tool by the ruling party.

Venezuela’s government denies that there are prisoners unjustly detained, accusing them of plotting to destabilize Maduro’s government.

Following Torres' death, Venezuela's Attorney General Tarek William Saab said in a statement that the case had been assigned to a terrorism unit and “was linked to criminal activities detected by state security agencies.” He did not offer any details, but the vague language tracks with past accusations leveled against real or perceived government critics.

Romero explained that of the roughly 300 families who reached out, about 100 cases so far have been confirmed as politically motivated. Most of those reported over the past few days, he said, once worked for Venezuela's military. That is on top of more than 800 people that the organization says continue to be detained for political reasons in Venezuela.

As of Tuesday morning, Foro Penal had confirmed the release of 56 prisoners. While Venezuela's government reported a higher figure of 116, it did not identify them, making it impossible to determine whether those freed were behind bars for political or other reasons.

“My little brother, my little brother,” Emelyn Torres said between sobs after his casket, cloaked in Venezuela's flag, arrived at her home for the wake. A few feet away, their grandmother nearly fainted as dozens of people crammed into the living room to pay their respects.

Hours earlier, as a minivan transported the body of her brother 267 miles (430 kilometers) from the capital, Caracas, to Guanare, Torres learned that other men linked to the WhatsApp group that led to her brother's arrest had just been released from prison. She wailed. He did not live long enough to walk free.

Among those who have been released are: human rights attorney Rocío San Miguel, who immediately relocated to Spain; Biagio Pilieri, an opposition leader who was part of Nobel Peace Prize winner María Corina Machado’s 2024 presidential campaign; and Enrique Márquez, a former electoral authority and presidential candidate.

Italian businessman Marco Burlò, who was released from prison Monday, told reporters outside an international airport in Rome Tuesday that he was kept isolated throughout his detention, which he characterized as a “pure and real kidnapping.”

“I can’t say that I was physically abused, but without being able to talk to our children, without the right to defense, without being able to speak to the lawyer, completely isolated, here they thought that I might have died," he said.

The small set of releases over the past few days continues to fuel criticisms by families, human rights watchdogs at the United Nations and U.S. politicians, who have accused the government of not following through on their word of a wider release.

But the rapid political shifts in the Latin American nation and the distant possibility of release simultaneously marked a rare moment of hope for many families who have spent years wondering if their loved ones would ever be freed.

Part of the reason that Romero said he believed so many people had not come forward is the government's ongoing crackdown on dissent since Venezuela's tumultuous 2024 election, which Maduro claimed to have won despite ample credible evidence to the contrary.

As mass street protests broke out, authorities said they detained more than 2,000 people. In the month after July elections, Venezuela's government passed a law – dubbed the “anti-NGO law” by critics – making it easier for the government to criminalize human rights groups.

That had a chilling effect, Romero said, making families hesitant to come forward — until now.

Janetsky reported from Mexico City.

Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america

Jacklin Ibarreto, whose father Miguel Ibarreto is detained, waits outside the Rodeo I prison in Guatire, Venezuela, Friday, Jan. 9, 2026, after National Assembly President Jorge Rodriguez said the government would release Venezuelan and foreign prisoners. (AP Photo/Matias Delacroix)

Relatives and friends of political prisoners hold candles calling for their loved ones to be set free outside the Rodeo I prison in Guatire, Venezuela, Friday, Jan. 9, 2026 after the government announced prisoners would be released. (AP Photo/Matias Delacroix)

Relatives stand beside the coffin during the wake of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, in Guanare, Venezuela, Tuesday, Jan. 13, 2026. (AP Photo/Ariana Cubillos)

El Helicoide, the headquarters of Venezuela's intelligence service and detention center, stands in Caracas, Venezuela, Friday, Jan. 9, 2026, after National Assembly President Jorge Rodriguez said the government would release Venezuelan and foreign prisoners. (AP Photo/Ariana Cubillos)

Students lay out photos of people they consider political prisoners at the Central University of Venezuela in Caracas, Venezuela, Tuesday, Jan. 13, 2026. (AP Photo/Matias Delacroix)

Flor Zambrano, whose son, Rene Chourio, she says is detained at Zone 7 of the Bolivarian National Police for political reasons, embraces relatives of other detainees outside the facility in Caracas, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Matias Delacroix)

A photo of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, and his family adorns his coffin during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Relatives of Edilson Torres, a Venezuelan police officer who died in prison a month after being arrested on accusations of treason, sit by his coffin during his wake in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres leans over the casket of her brother, Edilson Torres, a Venezuelan police officer who died in prison a month after being detained on accusations of treason, during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)

Emelyn Torres and Maria Cristina Fernandez, the sister and grandmother of Edilson Torres, a Venezuelan police officer who died in prison after being detained on accusations of treason, embrace during his wake at his home in Guanare, Venezuela, Monday, Jan. 12, 2026. (AP Photo/Ariana Cubillos)